Skip to content

Kettle

Maybe

Shoppers spend $2.3M a year here. But demand is soft, at -9.7% this quarter, so Kettle is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 265 Kitchen niches · +4 vs the category median of 49
Market size
$2.3M/yr897K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
52%top-5 click share · 14 brands · 53 sellers

Flapen Score

Kettle against its category

The dotted line is the Kitchen average. Past it, Kettle is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kettle market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Kettle 897K times last year and spent an estimated $2.3M. The top 5 brands take 80% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 897K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
897K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
2.6%
Market size, estimated
$2.3Ma year
Peak month
November1.5× the quietest month
Top search term
kettle409K searches a year

02 · Price

A sale here is worth $97.69.

Listings sell for $97.69 on average, from $26.51 to $356.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $97.69 that is $73K to $98K a year per listing.

Average price
$97.69inside the $15 to $100 sweet spot
Price range
$26.51–$356.11
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$73K–$98K
Returns
2.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #96 within Kitchen. It carries 3,118 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#96in Kitchen
Average rating
4.26 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,118per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$113K$225K$338K$451K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

53

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

14%

  • BLACK+DECKER35%
  • PHILIPS22%
  • Geepas10%
  • Nutricook7%
  • Kenwood6%
  • Nikai6%
  • Open — no brand owns it (8 brands, 14%)

Demand

Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kettle409K/yr
  • electric kettle183K/yr
  • غلاية ماء كهربائية45K/yr
  • boiler24K/yr
  • water kettle electric25K/yr
  • water heater kettle19K/yr
  • water kettle21K/yr
  • water boiler17K/yr
  • غلايه ماء كهربائي15K/yr
  • بويلر12K/yr

Reviews and returns

What reviews say buyers love and hate about Kettle

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “الجودة الشاملة”
37%of negative reviews mention “متانة”
2.8%of orders come back
“Stopped working after 7 use”
A buyer, on “متانة”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kettle questions

Answered from the same tracked data.