Kettle
MaybeShoppers spend an estimated $2.3M a year here. But demand is soft, at -9.7% this quarter, so Kettle is a Maybe.
- Flapen Score
- 53 / 100Top 31% of 265 Kitchen niches · +4 vs the category median of 4953
- Market size
- $2.3M/yr897K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 52%top-5 click share · 14 brands · 53 sellers
Flapen Score
Kettle against its category
The dotted line is the Kitchen average. Past it, Kettle is stronger. Inside it, weaker.
Market
The Kettle market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Kettle 897K times last year and spent an estimated $2.3M. The top 5 brands take 80% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 897K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.
- Searches, last 12 months
- 897K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $2.3Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- kettle409K searches a year
02 · Price
A sale here is worth $97.69.
Listings sell for $97.69 on average, from $26.51 to $356.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $97.69 that is $73K to $98K a year per listing.
- Average price
- $97.69inside the $15 to $100 sweet spot
- Price range
- $26.51–$356.11
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $73K–$98K
- Returns
- 2.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #96 within Kitchen. It carries 3,118 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #96in Kitchen
- Average rating
- 4.26 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,118per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Kettle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BLACK+DECKER Cordless Electric Kettle 2200W 1.7L Capacity Quick Boiling Lightweight Design 360 Swivel Base Auto Shut-Off Boil-Dry Protection Concealed Heating Plate White - JC70-B5
- Price
- $47.28
- Rating
- 4.5/5
- Reviews
- 1,789
- Age
- 7y ago

BLACK+DECKER Digital Kettle 2200W 1.7L Touch Screen Double Wall Design 6 Preset Temps 30-Min Keep Warm LED Display Auto Shut-Off Boil-Dry Protection Cool-Touch Exterior Black - GK220-B5
- Price
- $79.27
- Rating
- 4.2/5
- Reviews
- 469
- Age
- 2y ago

Philips New Daily Metal Kettle 1.7 Liters Capacity 2200 Watts Silver/Black HD9350/92
- Price
- $92.76
- Rating
- 4.4/5
- Reviews
- 39,768
- Age
- 8y ago

Kenwood Kettle 1.7L Cordless Electric Kettle 2200W with Auto Shut-Off & Removable Mesh Filter ZJP00.000BK Black
- Price
- $58.13
- Rating
- 4.4/5
- Reviews
- 384
- Age
- 5y ago

Nikai 1.2L 2200W Compact Cordless Electric Glass Kettle Boiler Automatic Shut Off Boil Dry Protection LED Indicator Integrated Filter 360 Rotating Base For Home & Office Use -NK303G
- Price
- $45.50
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 6y ago
Trending
estimated 90-day click momentum
BLACK+DECKER 1.7L Premium Stainless Steel Electric Kettle - 2200W Fast Boil Cordless Design Auto Shut-Off Boil Dry Protection Metallic Finish with Chrome Accents | SSJC175-B5
- Price
- $141.54
- Rating
- 4.5/5
- Reviews
- 1,789
- Age
- 2mo ago

Bear Electric Kettle 1800W-2200W 1.7L 45C~100C 6 Temperatures Control Kettle with Auto-shut off and Keep Warm Function 304 Stainless Steel Dry Protection BPA Free Smart Fast Boil Black Kettle
- Price
- $77.63
- Rating
- 4.1/5
- Reviews
- 646
- Age
- 1y ago

Cosori Electric Kettle 1.7L No Plastic Contact With Water Wide Mouth For Easy Cleaning Auto Shut Off Tea Kettle & Hot Water Boiler Water Heater & Teapot Borosilicate Glass Black 2200W G173
- Price
- $116.13
- Rating
- 4.5/5
- Reviews
- 1,761
- Age
- 6mo ago

Dxmocos Electric Temperature Control Gooseneck Kettle Pour Over Kettle for Coffee Tea Brewing Stainless Steel Inner Lid and Bottom 1200W Rapid Heating 1L Matte Black
- Price
- $178.04
- Rating
- 4.2/5
- Reviews
- 133
- Age
- 4y ago

DeLonghi Icona Vintage 1.7L Beige Kettle
- Price
- $356.11
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 13y ago
Newest
by launch date
BLACK+DECKER 1.7L Premium Stainless Steel Electric Kettle - 2200W Fast Boil Cordless Design Auto Shut-Off Boil Dry Protection Metallic Finish with Chrome Accents | SSJC175-B5
- Price
- $141.54
- Rating
- 4.5/5
- Reviews
- 1,789
- Age
- 2mo ago

Cosori Electric Kettle 1.7L No Plastic Contact With Water Wide Mouth For Easy Cleaning Auto Shut Off Tea Kettle & Hot Water Boiler Water Heater & Teapot Borosilicate Glass Black 2200W G173
- Price
- $116.13
- Rating
- 4.5/5
- Reviews
- 1,761
- Age
- 6mo ago

Bosch Electric Kettle 1.7L Capacity 3000W Fast Boil TWK3M123GB Black
- Price
- $104.04
- Rating
- 4.6/5
- Reviews
- 963
- Age
- 1y ago

Bear Electric Kettle 1800W-2200W 1.7L 45C~100C 6 Temperatures Control Kettle with Auto-shut off and Keep Warm Function 304 Stainless Steel Dry Protection BPA Free Smart Fast Boil Black Kettle
- Price
- $77.63
- Rating
- 4.1/5
- Reviews
- 646
- Age
- 1y ago

Nutricook Stainless Steel Electric kettle 1.7L 1800W Patented U-shaped rust resistant interior with 3-dimensional fast heating technology surgical grade steel NC-USK501 2-Year Warranty
- Price
- $127.63
- Rating
- 4.0/5
- Reviews
- 58
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
53
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 96%
Open market
14%
- BLACK+DECKER35%
- PHILIPS22%
- Geepas10%
- Nutricook7%
- Kenwood6%
- Nikai6%
- Open — no brand owns it (8 brands, 14%)
Demand
Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Kettle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kettle409K/yr
- electric kettle183K/yr
- غلاية ماء كهربائية45K/yr
- boiler24K/yr
- water kettle electric25K/yr
- water heater kettle19K/yr
- water kettle21K/yr
- water boiler17K/yr
- غلايه ماء كهربائي15K/yr
- بويلر12K/yr
Reviews and returns
What reviews say buyers love and hate about Kettle
We read the reviews and the return reasons for every product selling here.
“Stopped working after 7 use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kettle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









