Kettle
Kettle shows a $2.3M/yr market, but soft demand (-9.7% this quarter) keeps it on the watch list.
Flapen Score
Top 31% of 265 Kitchen niches · +4 vs the category median of 49
Is Kettle profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Kettle is a $2.3M/yr Amazon United Arab Emirates market (897K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.7% over the last 90 days and 2.6% of searches end in a purchase.
$2.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 24 products
Top Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BLACK+DECKER Cordless Electric Kettle 2200W 1.7L Capacity Quick Boiling Lightweight Design 360 Swivel Base Auto Shut-Off Boil-Dry Protection Concealed Heating Plate White - JC70-B5
- Price
- $47.28
- Rating
- 4.5/5
- Reviews
- 1,789
- Age
- 7y ago
BLACK+DECKER Digital Kettle 2200W 1.7L Touch Screen Double Wall Design 6 Preset Temps 30-Min Keep Warm LED Display Auto Shut-Off Boil-Dry Protection Cool-Touch Exterior Black - GK220-B5
- Price
- $79.27
- Rating
- 4.2/5
- Reviews
- 469
- Age
- 2y ago
Philips New Daily Metal Kettle 1.7 Liters Capacity 2200 Watts Silver/Black HD9350/92
- Price
- $92.76
- Rating
- 4.4/5
- Reviews
- 39,768
- Age
- 8y ago
Kenwood Kettle 1.7L Cordless Electric Kettle 2200W with Auto Shut-Off & Removable Mesh Filter ZJP00.000BK Black
- Price
- $58.13
- Rating
- 4.4/5
- Reviews
- 384
- Age
- 5y ago
Nikai 1.2L 2200W Compact Cordless Electric Glass Kettle Boiler Automatic Shut Off Boil Dry Protection LED Indicator Integrated Filter 360 Rotating Base For Home & Office Use -NK303G
- Price
- $45.50
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 6y ago
Trending
90-day click momentum
BLACK+DECKER 1.7L Premium Stainless Steel Electric Kettle - 2200W Fast Boil Cordless Design Auto Shut-Off Boil Dry Protection Metallic Finish with Chrome Accents | SSJC175-B5
- Price
- $141.54
- Rating
- 4.5/5
- Reviews
- 1,789
- Age
- 2mo ago
Bear Electric Kettle 1800W-2200W 1.7L 45C~100C 6 Temperatures Control Kettle with Auto-shut off and Keep Warm Function 304 Stainless Steel Dry Protection BPA Free Smart Fast Boil Black Kettle
- Price
- $77.63
- Rating
- 4.1/5
- Reviews
- 646
- Age
- 1y ago
Cosori Electric Kettle 1.7L No Plastic Contact With Water Wide Mouth For Easy Cleaning Auto Shut Off Tea Kettle & Hot Water Boiler Water Heater & Teapot Borosilicate Glass Black 2200W G173
- Price
- $116.13
- Rating
- 4.5/5
- Reviews
- 1,761
- Age
- 6mo ago
Dxmocos Electric Temperature Control Gooseneck Kettle Pour Over Kettle for Coffee Tea Brewing Stainless Steel Inner Lid and Bottom 1200W Rapid Heating 1L Matte Black
- Price
- $178.04
- Rating
- 4.2/5
- Reviews
- 133
- Age
- 4y ago
DeLonghi Icona Vintage 1.7L Beige Kettle
- Price
- $356.11
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 13y ago
Newest
by launch dateBLACK+DECKER 1.7L Premium Stainless Steel Electric Kettle - 2200W Fast Boil Cordless Design Auto Shut-Off Boil Dry Protection Metallic Finish with Chrome Accents | SSJC175-B5
- Price
- $141.54
- Rating
- 4.5/5
- Reviews
- 1,789
- Age
- 2mo ago
Cosori Electric Kettle 1.7L No Plastic Contact With Water Wide Mouth For Easy Cleaning Auto Shut Off Tea Kettle & Hot Water Boiler Water Heater & Teapot Borosilicate Glass Black 2200W G173
- Price
- $116.13
- Rating
- 4.5/5
- Reviews
- 1,761
- Age
- 6mo ago
Bosch Electric Kettle 1.7L Capacity 3000W Fast Boil TWK3M123GB Black
- Price
- $104.04
- Rating
- 4.6/5
- Reviews
- 963
- Age
- 1y ago
Bear Electric Kettle 1800W-2200W 1.7L 45C~100C 6 Temperatures Control Kettle with Auto-shut off and Keep Warm Function 304 Stainless Steel Dry Protection BPA Free Smart Fast Boil Black Kettle
- Price
- $77.63
- Rating
- 4.1/5
- Reviews
- 646
- Age
- 1y ago
Nutricook Stainless Steel Electric kettle 1.7L 1800W Patented U-shaped rust resistant interior with 3-dimensional fast heating technology surgical grade steel NC-USK501 2-Year Warranty
- Price
- $127.63
- Rating
- 4.0/5
- Reviews
- 58
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
53
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
14%
- BLACK+DECKER35%
- PHILIPS22%
- Geepas10%
- Nutricook7%
- Kenwood6%
- Nikai6%
- Open — no brand owns it (8 brands, 14%)
Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.5×
Top Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kettle409K/yr
- electric kettle183K/yr
- غلاية ماء كهربائية45K/yr
- boiler24K/yr
- water kettle electric25K/yr
- water heater kettle19K/yr
- water kettle21K/yr
- water boiler17K/yr
- غلايه ماء كهربائي15K/yr
- بويلر12K/yr
What reviews say buyers love and hate about Kettle
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Excellent product”
“Good for the price”
“Nice and durable”
“heats up quickly”
“Easy to use”
What buyers complain about
88% of reviews“Stopped working after 7 use”
“Bad quality”
“Kettle not working”
“Number two it had a very bad smell in it”
“Bad it has plastic filter inside”
Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
