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Japanese Knife

Fail

Buyers convert on only 0.7% of searches, so Japanese Knife is a Fail.

Flapen Score
41
41 / 100
Ranks 226 of 265 Kitchen niches · −8 vs the category median of 49
Market size
$144K/yr88K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
41%top-5 click share · 27 brands · 40 sellers

Flapen Score

Japanese Knife against its category

The dotted line is the Kitchen average. Past it, Japanese Knife is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanese Knife market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Japanese Knife 88K times last year and spent an estimated $144K. The top 5 brands take 67% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
0.7%
Market size, estimated
$144Ka year
Top search term
japanese knife35K searches a year

02 · Price

A sale here is worth $251.31.

Listings sell for $251.31 on average, from $9.34 to $992.56. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $251.31 that is $0 to $25K a year per listing.

Average price
$251.31above the $15 to $100 sweet spot
Price range
$9.34–$992.56
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$25K
Returns
2.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #92 within Kitchen. It carries 1,769 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
80%
Out of stock, average day
19.3%
Average rank
#92in Kitchen
Average rating
4.54 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,769per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Japanese Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 falling

Sellers

40

Top-5 brand share

67%

Top 20: 95%

Top-5 click share

41%

Top 20: 77%

Open market

29%

  • kanngou35%
  • PAUDIN16%
  • SHAN ZU6%
  • MITSUMOTO SAKARI5%
  • Tramontina5%
  • Astylway4%

Demand

Japanese Knife search demand

Weekly searches over the year. Pick a range.

2K1KMay '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Japanese Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanese knife35K/yr
  • chef knife36K/yr
  • damascus knife5K/yr
  • chefs knife6K/yr
  • japanese knife set6K/yr

Reviews and returns

What reviews say buyers love and hate about Japanese Knife

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “حدة”
29%of negative reviews mention “الصدأ/التآكل”
2.3%of orders come back
“it started to rust”
A buyer, on “الصدأ/التآكل”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Japanese Knife questions

Answered from the same tracked data.