Iron
MaybeShoppers spend $8.4M a year here. But prices span $42.39–$1335.12, mostly outside the sweet spot, so Iron is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 265 Kitchen niches · +7 vs the category median of 4956
- Market size
- $8.4M/yr1.5M searches / yr
- 90-day growth
- +7.9%search demand this quarter
- Competition
- 33%top-5 click share · 13 brands · 72 sellers
Flapen Score
Iron against its category
The dotted line is the Kitchen average. Past it, Iron is stronger. Inside it, weaker.
Market
The Iron market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Iron 1.5M times last year and spent an estimated $8.4M. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.4M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +7.9%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $8.4Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- iron491K searches a year
02 · Price
A sale here is worth $251.99.
Listings sell for $251.99 on average, from $42.39 to $1335.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $251.99 that is $63K to $126K a year per listing.
- Average price
- $251.99above the $15 to $100 sweet spot
- Price range
- $42.39–$1335.12
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $63K–$126K
- Returns
- 4.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #31 within Kitchen. It carries 1,030 reviews at 3.97 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 98%
- Out of stock, average day
- 3.8%
- Average rank
- #31in Kitchen
- Average rating
- 3.97 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,030per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 5 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Iron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips Steam Iron 2000 Series - 2000W 25 g/min Continous Steam 100g Steam Boost Non-Stick Soleplate Drip-Stop 4 Settings Light Weight Blue - DST2010/26
- Price
- $73.21
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago

BLACK+DECKER Steam Iron 2400W Power 380ml Water Tank Ceramic-Coated Soleplate Anti-Drip Anti-Calc Auto Shutoff Vertical Self-Clean Steam Burst 35g/min Continuous Blue - X2150-B5
- Price
- $82.03
- Rating
- 3.8/5
- Reviews
- 3,085
- Age
- 9y ago

Black & Decker 1750W Steam Iron Ceramic Coated Soleplate with Anti Calc Drip Self Clean and Auto Shutoff Removes Stubborn Creases Quickly Easily X1600-B5 2 Years Warranty
- Price
- $51.46
- Rating
- 4.1/5
- Reviews
- 1,702
- Age
- 12y ago

Philips Compact Handheld Steamer 3000 Series - 1000W - 20g/min Continuous Steam - 2M Cord Length - 100ML - Compact & Foldable - Blue - STH3000/26
- Price
- $121.17
- Rating
- 4.2/5
- Reviews
- 1,545
- Age
- 4y ago

Empire Clothes Steamer 1640-Watt Steamer for Clothes Fast Heat-Up Steam Iron with 260ML Large Detachable Water Tank Lightweight Travel Steamer Travel Iron for Fabrics and Clothes (HY-168)
- Price
- $107.48
- Rating
- 4.2/5
- Reviews
- 625
- Age
- 4y ago
Trending
90-day click momentum
Feller Germany Vanguard Plus Steam Iron 3000W Grab-to-Steam Technology Prime Gold Ceramic 2x Sole Plate+Anti Calc Anti Drip Auto Shut Off Display Turbo Steam SI300 2Y Guarantee-UAE Version (Gold)
- Price
- $177.21
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 4mo ago

Philips 5000 series DST5010/10 Fer vapeur
- Price
- $188.05
- Rating
- 4.4/5
- Reviews
- 3,345
- Age
- 4y ago

1800W High Power Powerful SteamGarment Ironing Machine Household Single Pole With Ironing Board Steam Ironing Machine1.8L large Water Tank Does Not Require Frequent Water Addition-TDOO
- Price
- $200.49
- Rating
- 2.1/5
- Reviews
- 4
- Age
- 10mo ago

Philips Steam Iron 2000 Series - 2000W 25 g/min Continous Steam 100g Steam Boost Non-Stick Soleplate Drip-Stop 4 Settings Light Weight Blue - DST2010/26
- Price
- $73.21
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago

2000W Vertical Clothes Garment Steamer Height Adjustable Steamer Built-in Ironing Board 40 Second Heating Time Heat Insulated Steam Hose
- Price
- $130.22
- Rating
- 2.4/5
- Reviews
- 10
- Age
- 7mo ago
Newest
by launch date
Feller Germany Vanguard Plus Steam Iron 3000W Grab-to-Steam Technology Prime Gold Ceramic 2x Sole Plate+Anti Calc Anti Drip Auto Shut Off Display Turbo Steam SI300 2Y Guarantee-UAE Version (Gold)
- Price
- $177.21
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 4mo ago

2000W Vertical Clothes Garment Steamer Height Adjustable Steamer Built-in Ironing Board 40 Second Heating Time Heat Insulated Steam Hose
- Price
- $130.22
- Rating
- 2.4/5
- Reviews
- 10
- Age
- 7mo ago

1800W High Power Powerful SteamGarment Ironing Machine Household Single Pole With Ironing Board Steam Ironing Machine1.8L large Water Tank Does Not Require Frequent Water Addition-TDOO
- Price
- $200.49
- Rating
- 2.1/5
- Reviews
- 4
- Age
- 10mo ago

Philips Steam Iron 2000 Series - 2000W 25 g/min Continous Steam 100g Steam Boost Non-Stick Soleplate Drip-Stop 4 Settings Light Weight Blue - DST2010/26
- Price
- $73.21
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago

Philips PerfectCare 7000 Series Steam Generator Iron - 2850W 170g/min Continuous Steam 650g Steam Boost 1.5L OptimalTEMP Technology Louros Blue - PSG7300/26
- Price
- $1335.12
- Rating
- 4.3/5
- Reviews
- 11,086
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
72
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
33%
Top 20: 72%
Open market
10%
- PHILIPS48%
- BLACK+DECKER21%
- Braun8%
- EMPIRE TRADING & COMMERCE7%
- Feller4%
- Panasonic3%
- Open — no brand owns it (7 brands, 10%)
Demand
Iron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Iron search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iron491K/yr
- steam iron346K/yr
- iron steamer138K/yr
- iron box113K/yr
- مكواة بخار74K/yr
- philips iron44K/yr
- philips steam iron57K/yr
- كواية بخار34K/yr
- steam iron for clothes37K/yr
- مكواة بخار فيليبس22K/yr
Reviews and returns
What reviews say buyers love and hate about Iron
We read the reviews and the return reasons for every product selling here.
“Doesnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iron questions
Answered from the same tracked data.









