Instant Pot
FailPrices span $145.31–$826.56, mostly outside the sweet spot, so Instant Pot is a Fail.
- Flapen Score
- 31 / 100Ranks 261 of 265 Kitchen niches · −18 vs the category median of 4931
- Market size
- $683K/yr251K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 24 sellers
Flapen Score
Instant Pot against its category
The dotted line is the Kitchen average. Past it, Instant Pot is stronger. Inside it, weaker.
Market
The Instant Pot market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Instant Pot 251K times last year and spent an estimated $683K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Mar–May–Jun–Jul. Flapen scores it 31 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $683K a year.
- Searches, last 12 months
- 251K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $683Ka year
- Peak month
- February5.2× the quietest month
- Top search term
- instant pot67K searches a year
02 · Price
A sale here is worth $349.62.
Listings sell for $349.62 on average, from $145.31 to $826.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $349.62 that is $35K to $87K a year per listing.
- Average price
- $349.62above the $15 to $100 sweet spot
- Price range
- $145.31–$826.56
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $35K–$87K
- Returns
- 5.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #17 within Kitchen. It carries 518 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 94%
- Out of stock, average day
- 4.1%
- Average rank
- #17in Kitchen
- Average rating
- 4.43 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 518per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Instant Pot products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nutricook Smart Pot 2 Rice Cooker Steamer Sauté Pot Yogurt Maker & More 9 In 1 Electric Pressure Cooker Slow Cooker 6 Liters 12 Smart Programs With New Smart Lid
- Price
- $278.65
- Rating
- 4.5/5
- Reviews
- 1,177
- Age
- 5y ago

Nutricook Smart Pot Electric Pressure Cooker 4L Capacity 900W 11 Cooking Programs Dishwasher-Safe Food-Grade Stainless Steel Pot Built-in Safety Features NC-SP150 2 Year Limited Warranty
- Price
- $166.22
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 1y ago

nutricook Smart Pot 2 Plus 1500 Watts - 9 Appliances in 1 Pressure Cooker Slow Cooker Rice Cooker Steamer Sauté Pot Yogurt Maker Soup Maker Cake Maker Food Warmer 9.5L Brushed SS/Black
- Price
- $416.01
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 3y ago

Nutricook Smart Pot 2 8 Liters 9 In 1 Electric Pressure Cooker Steamer Sauté Pot Yogurt Maker & More 12 Programs With New Lid Two Years Warranty
- Price
- $328.13
- Rating
- 4.5/5
- Reviews
- 730
- Age
- 5y ago

Nutricook Smart Pot Eko 1000 Watts - 9 In 1 Instant Programmable Electric Pressure Cooker 6 Liters 14 Smart Programs Brushed Stainless Steel/Black 2 Years Warranty Silver/Black
- Price
- $201.52
- Rating
- 4.4/5
- Reviews
- 505
- Age
- 6y ago
Trending
90-day click momentum
Nutricook SMART POT 3 Rice Cooker Steamer Sauté Pot Yogurt Maker 12-in-1 Electric Pressure Slow 20 Programs New Lid 1200w SS 6L
- Price
- $347.67
- Rating
- 4.5/5
- Reviews
- 2,102
- Age
- 1y ago

evvoli 12-in-1 Multi-Use Programmable Pressure Cooker Digital LED Display 8 L 1200 W EVKA-PC8012S Black/Silver
- Price
- $145.31
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 2y ago

Nikai 11-in-1 Smart Multi-Cooker - 1000W 6L Capacity Electric Pressure Cooker Slow Cooker Rice Cooker Sauté Pan Yoghurt Maker Steamer Food Warmer Stainless Steel - NEP682DX -2 Years Warranty
- Price
- $176.59
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 6y ago

Instant Pot DUO Crisp 1500W 6.2L with Ultimate Lid Air Fryer + Multi-Cooker Pressure Cooker Slow Cooker Steamer Grill Sauté pan Sous Vide 2 Years Manufacturers Warranty
- Price
- $826.56
- Rating
- 4.4/5
- Reviews
- 320
- Age
- 3y ago

Instant Pot DUO6 1000W 7-in-1 Smart Multi Cooker 5.7L Electric Pressure Cooker Slow Cooker Rice Cooker Sauté Pan Yoghurt Maker Steamer and Food Warmer 12 Month Warranty
- Price
- $454.98
- Rating
- 4.4/5
- Reviews
- 320
- Age
- 6y ago
Newest
by launch date
Nutricook Smart Pot Eko ON 1000 Watts - 9 In 1 Electric Pressure Cooker 6 Liters 14 Smart Programs Brushed Stainless Steel/Black 2 Year Warranty Silver/Black
- Price
- $202.75
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 11mo ago

Nutricook Smart Pot Electric Pressure Cooker 4L Capacity 900W 11 Cooking Programs Dishwasher-Safe Food-Grade Stainless Steel Pot Built-in Safety Features NC-SP150 2 Year Limited Warranty
- Price
- $166.22
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 1y ago

Nutricook SMART POT 3 Rice Cooker Steamer Sauté Pot Yogurt Maker 12-in-1 Electric Pressure Slow 20 Programs New Lid 1200w SS 6L
- Price
- $347.67
- Rating
- 4.5/5
- Reviews
- 2,102
- Age
- 1y ago

evvoli 12-in-1 Multi-Use Programmable Pressure Cooker Digital LED Display 8 L 1200 W EVKA-PC8012S Black/Silver
- Price
- $145.31
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 2y ago

Instant Pot Duo Plus Whisper Quiet Multi-Cooker 9-in-1 Cooking: pressure cook slow cook rice steam sauté yogurt sous vide cake keep warm Dishwasher-safe lid 2 Years Manufacturers Warranty
- Price
- $574.91
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
24
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Nutricook72%
- Instant17%
- Instant Pot4%
- evvoli3%
- BLACK+DECKER3%
- Nikai2%
Demand
Instant Pot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, May, Jun, Jul · busiest ÷ quietest = 5.2×
Search terms
Top Instant Pot search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- instant pot67K/yr
- nutricook pressure cooker32K/yr
- electric pressure cooker27K/yr
- طنجرة ضغط كهربائية18K/yr
- multi cooker15K/yr
- قدر ضغط كهربائي16K/yr
- nutricook smart pot16K/yr
- multicooker18K/yr
- حلة ضغط كهربائية8K/yr
- instant pot pressure cooker10K/yr
Reviews and returns
What reviews say buyers love and hate about Instant Pot
We read the reviews and the return reasons for every product selling here.
“The rice, soup, and start program buttons don't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instant Pot questions
Answered from the same tracked data.









