Skip to content

Instant Pot

Fail

Prices span $145.31–$826.56, mostly outside the sweet spot, so Instant Pot is a Fail.

Flapen Score
31
31 / 100
Ranks 261 of 265 Kitchen niches · −18 vs the category median of 49
Market size
$683K/yr251K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
66%top-5 click share · 6 brands · 24 sellers

Flapen Score

Instant Pot against its category

The dotted line is the Kitchen average. Past it, Instant Pot is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instant Pot market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Instant Pot 251K times last year and spent an estimated $683K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Mar–May–Jun–Jul. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $683K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
0.8%
Market size, estimated
$683Ka year
Peak month
February5.2× the quietest month
Top search term
instant pot67K searches a year

02 · Price

A sale here is worth $349.62.

Listings sell for $349.62 on average, from $145.31 to $826.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $349.62 that is $35K to $87K a year per listing.

Average price
$349.62above the $15 to $100 sweet spot
Price range
$145.31–$826.56
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$35K–$87K
Returns
5.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #17 within Kitchen. It carries 518 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
4.1%
Average rank
#17in Kitchen
Average rating
4.43 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
518per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Instant Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$68K$137K$205K$273K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

24

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Nutricook72%
  • Instant17%
  • Instant Pot4%
  • evvoli3%
  • BLACK+DECKER3%
  • Nikai2%

Demand

Instant Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, May, Jun, Jul · busiest ÷ quietest = 5.2×

Search terms

Top Instant Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instant pot67K/yr
  • nutricook pressure cooker32K/yr
  • electric pressure cooker27K/yr
  • طنجرة ضغط كهربائية18K/yr
  • multi cooker15K/yr
  • قدر ضغط كهربائي16K/yr
  • nutricook smart pot16K/yr
  • multicooker18K/yr
  • حلة ضغط كهربائية8K/yr
  • instant pot pressure cooker10K/yr

Reviews and returns

What reviews say buyers love and hate about Instant Pot

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “الجودة الشاملة”
23%of negative reviews mention “عناصر التحكم باللمس/الزر”
5.5%of orders come back
“The rice, soup, and start program buttons don't work”
A buyer, on “عناصر التحكم باللمس/الزر”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Instant Pot questions

Answered from the same tracked data.