Skip to content

Idli Maker

Fail

Buyers convert on only 1.0% of searches, so Idli Maker is a Fail.

Flapen Score
43
43 / 100
Ranks 209 of 265 Kitchen niches · −6 vs the category median of 49
Market size
$119K/yr140K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
51%top-5 click share · 13 brands · 39 sellers

Flapen Score

Idli Maker against its category

The dotted line is the Kitchen average. Past it, Idli Maker is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Idli Maker market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Idli Maker 140K times last year and spent an estimated $119K. The top 5 brands take 75% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
1.0%
Market size, estimated
$119Ka year
Peak month
February1.4× the quietest month
Top search term
idli maker80K searches a year

02 · Price

A sale here is worth $87.91.

Listings sell for $87.91 on average, from $22.24 to $370.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $87.91 that is $0 to $9K a year per listing.

Average price
$87.91inside the $15 to $100 sweet spot
Price range
$22.24–$370.77
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
7.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #108 within Kitchen. It carries 1,413 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
85%
Out of stock, average day
12.1%
Average rank
#108in Kitchen
Average rating
3.95 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,413per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Idli Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

39

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

19%

  • RAJ23%
  • Vinod20%
  • MILTON Pro cook13%
  • Royalford12%
  • KSJONE7%
  • Lifelong6%

Demand

Idli Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Idli Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • idli maker80K/yr
  • idli steamer33K/yr
  • idli cooker10K/yr
  • mini idli maker6K/yr
  • idli maker stainless steel6K/yr
  • idli stand5K/yr

Reviews and returns

What reviews say buyers love and hate about Idli Maker

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “الجودة الشاملة”
23%of negative reviews mention “الجودة الشاملة”
7.6%of orders come back
“Not upto the quality”
A buyer, on “الجودة الشاملة”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Idli Maker questions

Answered from the same tracked data.