Hand Mixer
soft demand (-25.2% this quarter) — Hand Mixer doesn't clear our bar today.
Flapen Score
Ranks 133 of 265 Kitchen niches · on the category median
Is Hand Mixer profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Hand Mixer is a $281K/yr Amazon United Arab Emirates market (168K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 49/100.
Hand Mixer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.2% over the last 90 days and 1.4% of searches end in a purchase.
$281K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 32 products
Top Hand Mixer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Black & Decker 300W Hand Mixer White M350-B5 2 Years Warranty
- Price
- $80.38
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 8y ago
Philips Mixer - 400W - Double Balloon Beater Kneading Tool 5 Speeds + Turbo White/Purple - HR3740/11
- Price
- $104.51
- Rating
- 4.4/5
- Reviews
- 816
- Age
- 8y ago
Kenwood Hand Mixer (Electric Whisk) 450W With 5 Speeds + Turbo Button Twin Stainless Steel Kneader And Beater For Mixing Whipping Whisking Kneading Hmp30.A0Wh White
- Price
- $100.38
- Rating
- 4.4/5
- Reviews
- 5,343
- Age
- 6y ago
KENWOOD Hand Mixer (Electric Whisk) 300W with 5 Speeds + Turbo Button Twin Stainless Steel Kneader and Beater for Mixing Whipping Whisking Kneading HMP20.000WH White
- Price
- $81.78
- Rating
- 4.4/5
- Reviews
- 5,343
- Age
- 5y ago
Black & Decker Kitchen Stand Mixer Machine 1000W Power 4L Large Capacity Stainless Steel Bowl 6 Speed Settings for Perfect Baking Results Easy Mixing & Kneading 2 years warranty SM1000-B5
- Price
- $257.45
- Rating
- 4.3/5
- Reviews
- 933
- Age
- 7y ago
Trending
90-day click momentum
BLACK+DECKER 300W Hand Mixer - 5-Speed with Turbo Premium Metallic Finish Stainless Steel Beaters & Dough Hooks Ergonomic Grip Easy Eject Dishwasher Safe | SSMH325-B5
- Price
- $103.30
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 2mo ago
BJollys Hand Mixer 260W 7-Speed Electric Kitchen Mixer for Beating Mixing Whipping and Baking Commercial and Home Use
- Price
- $40.56
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago
260W Electric Hand Mixer Hand Blander 7-Speed Lightweight Mixer with Turbo 4 Stainless Steel Attachments Included Whisks and Dough Hooks Ideal for Cakes Baking Eggs & Mixing
- Price
- $36.43
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago
AMLINK Milk Frother Handheld Electric Frothers Coffee Frother Mini Whisk Foam Maker Drink Mixer for Coffee Milk Lattes Cappuccino Cream Matcha (Black)
- Price
- $13.33
- Rating
- 4.0/5
- Reviews
- 1,263
- Age
- 4y ago
ECVV High-Power 200W Hand Mixer 7 Speed Control with Stainless Steel & Kneading Tool Perfect for Baking & Cooking - Lightweight Durable
- Price
- $31.55
- Rating
- 3.0/5
- Reviews
- 6
- Age
- 2y ago
Newest
by launch dateBLACK+DECKER 300W Hand Mixer - 5-Speed with Turbo Premium Metallic Finish Stainless Steel Beaters & Dough Hooks Ergonomic Grip Easy Eject Dishwasher Safe | SSMH325-B5
- Price
- $103.30
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 2mo ago
260W Electric Hand Mixer Hand Blander 7-Speed Lightweight Mixer with Turbo 4 Stainless Steel Attachments Included Whisks and Dough Hooks Ideal for Cakes Baking Eggs & Mixing
- Price
- $36.43
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago
BJollys Hand Mixer 260W 7-Speed Electric Kitchen Mixer for Beating Mixing Whipping and Baking Commercial and Home Use
- Price
- $40.56
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago
Nutricook Hand Blender | 1200W Powerful DC Motor Variable Speed Control Stainless Steel Shaft & 600ml Beaker NC-HB150BG (Beige)
- Price
- $96.88
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 10mo ago
Nutricook Stand Mixer & Dough Mixer for Baking 6.3L 1300W DC Motor 10 Speed SS Bowl Ceramic Hook Beater Whisk Planetary Action Pulse Mode Tilt-Head Anti-Splash Lid Grey SM330 2Yr Warranty
- Price
- $556.62
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 falling
Sellers
69
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
44%
Top 20: 89%
Open market
26%
- BLACK+DECKER27%
- Kenwood23%
- PHILIPS12%
- Beko4%
- Geepas4%
- Krypton4%
Hand Mixer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 1.6×
Top Hand Mixer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hand mixer68K/yr
- hand mixer electric17K/yr
- mixer for baking17K/yr
- مضرب بيض كهربائي15K/yr
- cake mixer15K/yr
- beater8K/yr
- electric mixer8K/yr
- hand mixer for baking7K/yr
- electric hand mixer4K/yr
- مضرب كهربائي للطبخ5K/yr
What reviews say buyers love and hate about Hand Mixer
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Excellent product”
“Sturdy, balanced, perfect”
“Good value”
“It's so easy to use”
“cleans up easily”
What buyers complain about
86% of reviews“it wont turn on”
“Bad quality”
“now stop working less than a year”
“then work again a smell of burnt came out”
“plug not suitable for UAE”
Hand Mixer return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hand Mixer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
