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Hand Mixer

Fail

Demand is soft, at -25.2% this quarter, so Hand Mixer is a Fail.

Flapen Score
49
49 / 100
Ranks 133 of 265 Kitchen niches · on the category median
Market size
$281K/yr168K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
44%top-5 click share · 21 brands · 69 sellers

Flapen Score

Hand Mixer against its category

The dotted line is the Kitchen average. Past it, Hand Mixer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Mixer market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hand Mixer 168K times last year and spent an estimated $281K. The top 5 brands take 70% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
1.4%
Market size, estimated
$281Ka year
Peak month
March1.6× the quietest month
Top search term
hand mixer68K searches a year

02 · Price

A sale here is worth $116.41.

Listings sell for $116.41 on average, from $13.33 to $556.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $116.41 that is $0 to $12K a year per listing.

Average price
$116.41above the $15 to $100 sweet spot
Price range
$13.33–$556.62
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
3.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #30 within Kitchen. It carries 956 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#30in Kitchen
Average rating
4.04 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
956per listing
Listings tracked
32

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Hand Mixer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$34K$45K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

69

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

44%

Top 20: 89%

Open market

26%

  • BLACK+DECKER27%
  • Kenwood23%
  • PHILIPS12%
  • Beko4%
  • Geepas4%
  • Krypton4%

Demand

Hand Mixer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.6×

Search terms

Top Hand Mixer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand mixer68K/yr
  • hand mixer electric17K/yr
  • mixer for baking17K/yr
  • مضرب بيض كهربائي15K/yr
  • cake mixer15K/yr
  • beater8K/yr
  • electric mixer8K/yr
  • hand mixer for baking7K/yr
  • electric hand mixer4K/yr
  • مضرب كهربائي للطبخ5K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Mixer

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “الجودة الشاملة”
22%of negative reviews mention “الوظيفة - بشكل عام”
3.0%of orders come back
“it wont turn on”
A buyer, on “الوظيفة - بشكل عام”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hand Mixer questions

Answered from the same tracked data.