- Flapen Score
- 49 / 100Ranks 133 of 265 Kitchen niches · on the category median49
- Market size
- $281K/yr168K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 44%top-5 click share · 21 brands · 69 sellers
Flapen Score
Hand Mixer against its category
The dotted line is the Kitchen average. Past it, Hand Mixer is stronger. Inside it, weaker.
Market
The Hand Mixer market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Hand Mixer 168K times last year and spent an estimated $281K. The top 5 brands take 70% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $281Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- hand mixer68K searches a year
02 · Price
A sale here is worth $116.41.
Listings sell for $116.41 on average, from $13.33 to $556.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $116.41 that is $0 to $12K a year per listing.
- Average price
- $116.41above the $15 to $100 sweet spot
- Price range
- $13.33–$556.62
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 3.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #30 within Kitchen. It carries 956 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #30in Kitchen
- Average rating
- 4.04 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 956per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Hand Mixer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Black & Decker 300W Hand Mixer White M350-B5 2 Years Warranty
- Price
- $80.38
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 8y ago

Philips Mixer - 400W - Double Balloon Beater Kneading Tool 5 Speeds + Turbo White/Purple - HR3740/11
- Price
- $104.51
- Rating
- 4.4/5
- Reviews
- 816
- Age
- 8y ago

Kenwood Hand Mixer (Electric Whisk) 450W With 5 Speeds + Turbo Button Twin Stainless Steel Kneader And Beater For Mixing Whipping Whisking Kneading Hmp30.A0Wh White
- Price
- $100.38
- Rating
- 4.4/5
- Reviews
- 5,343
- Age
- 6y ago

KENWOOD Hand Mixer (Electric Whisk) 300W with 5 Speeds + Turbo Button Twin Stainless Steel Kneader and Beater for Mixing Whipping Whisking Kneading HMP20.000WH White
- Price
- $81.78
- Rating
- 4.4/5
- Reviews
- 5,343
- Age
- 5y ago

Black & Decker Kitchen Stand Mixer Machine 1000W Power 4L Large Capacity Stainless Steel Bowl 6 Speed Settings for Perfect Baking Results Easy Mixing & Kneading 2 years warranty SM1000-B5
- Price
- $257.45
- Rating
- 4.3/5
- Reviews
- 933
- Age
- 7y ago
Trending
90-day click momentum
BLACK+DECKER 300W Hand Mixer - 5-Speed with Turbo Premium Metallic Finish Stainless Steel Beaters & Dough Hooks Ergonomic Grip Easy Eject Dishwasher Safe | SSMH325-B5
- Price
- $103.30
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 2mo ago

BJollys Hand Mixer 260W 7-Speed Electric Kitchen Mixer for Beating Mixing Whipping and Baking Commercial and Home Use
- Price
- $40.56
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago

260W Electric Hand Mixer Hand Blander 7-Speed Lightweight Mixer with Turbo 4 Stainless Steel Attachments Included Whisks and Dough Hooks Ideal for Cakes Baking Eggs & Mixing
- Price
- $36.43
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago

AMLINK Milk Frother Handheld Electric Frothers Coffee Frother Mini Whisk Foam Maker Drink Mixer for Coffee Milk Lattes Cappuccino Cream Matcha (Black)
- Price
- $13.33
- Rating
- 4.0/5
- Reviews
- 1,263
- Age
- 4y ago

ECVV High-Power 200W Hand Mixer 7 Speed Control with Stainless Steel & Kneading Tool Perfect for Baking & Cooking - Lightweight Durable
- Price
- $31.55
- Rating
- 3.0/5
- Reviews
- 6
- Age
- 2y ago
Newest
by launch date
BLACK+DECKER 300W Hand Mixer - 5-Speed with Turbo Premium Metallic Finish Stainless Steel Beaters & Dough Hooks Ergonomic Grip Easy Eject Dishwasher Safe | SSMH325-B5
- Price
- $103.30
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 2mo ago

260W Electric Hand Mixer Hand Blander 7-Speed Lightweight Mixer with Turbo 4 Stainless Steel Attachments Included Whisks and Dough Hooks Ideal for Cakes Baking Eggs & Mixing
- Price
- $36.43
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago

BJollys Hand Mixer 260W 7-Speed Electric Kitchen Mixer for Beating Mixing Whipping and Baking Commercial and Home Use
- Price
- $40.56
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago

Nutricook Hand Blender | 1200W Powerful DC Motor Variable Speed Control Stainless Steel Shaft & 600ml Beaker NC-HB150BG (Beige)
- Price
- $96.88
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 10mo ago

Nutricook Stand Mixer & Dough Mixer for Baking 6.3L 1300W DC Motor 10 Speed SS Bowl Ceramic Hook Beater Whisk Planetary Action Pulse Mode Tilt-Head Anti-Splash Lid Grey SM330 2Yr Warranty
- Price
- $556.62
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
69
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
44%
Top 20: 89%
Open market
26%
- BLACK+DECKER27%
- Kenwood23%
- PHILIPS12%
- Beko4%
- Geepas4%
- Krypton4%
Demand
Hand Mixer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 1.6×
Search terms
Top Hand Mixer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand mixer68K/yr
- hand mixer electric17K/yr
- mixer for baking17K/yr
- مضرب بيض كهربائي15K/yr
- cake mixer15K/yr
- beater8K/yr
- electric mixer8K/yr
- hand mixer for baking7K/yr
- electric hand mixer4K/yr
- مضرب كهربائي للطبخ5K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Mixer
We read the reviews and the return reasons for every product selling here.
“it wont turn on”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Mixer questions
Answered from the same tracked data.









