Hand Blender
MaybeThe average product has only 265 reviews. But demand is soft, at -24.3% this quarter, so Hand Blender is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 265 Kitchen niches · +2 vs the category median of 4951
- Market size
- $1.2M/yr449K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 43%top-5 click share · 17 brands · 58 sellers
Flapen Score
Hand Blender against its category
The dotted line is the Kitchen average. Past it, Hand Blender is stronger. Inside it, weaker.
Market
The Hand Blender market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Hand Blender 449K times last year and spent an estimated $1.2M. The top 5 brands take 80% of clicks. Demand peaks in Feb–Mar–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 449K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $1.2Ma year
- Peak month
- February1.9× the quietest month
- Top search term
- hand blender268K searches a year
02 · Price
A sale here is worth $153.88.
Listings sell for $153.88 on average, from $32.13 to $507.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $153.88 that is $15K to $38K a year per listing.
- Average price
- $153.88above the $15 to $100 sweet spot
- Price range
- $32.13–$507.37
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $15K–$38K
- Returns
- 4.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #36 within Kitchen. It carries 265 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 9.7%
- Average rank
- #36in Kitchen
- Average rating
- 4.21 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 265per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Hand Blender products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BLACK+DECKER Hand Blender 600W 600ml Chopping Bowl 500ml Beaker Stainless Steel Blades Dual Speed 3-in-1 Functionality Anti-Slip Perfect for Blending Chopping Whisking Black - HB600-B5
- Price
- $113.59
- Rating
- 4.4/5
- Reviews
- 684
- Age
- 6y ago

Braun MultiQuick 5 Hand Blender 1000 Watts PowerBell VPlus & SplashControl Technology One-Hand 21 Speeds Wheel +Turbo Ergonomic Grip Handle - MQ 50001 M
- Price
- $134.65
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago

Nutricook Hand Blender | 1200W Powerful DC Motor Variable Speed Control Stainless Steel Shaft & 600ml Beaker NC-HB150BG (Beige)
- Price
- $96.88
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 10mo ago

Braun Hand Blender MultiQuick 3 700W with 600ml BPA-free Beaker 500ml Chopper Whisk Dual Speed SplashControl & PowerBell Plus Technology MQ 3035 Sauce WhiteMin 1 year manufacturer warranty
- Price
- $123.95
- Rating
- 4.3/5
- Reviews
- 374
- Age
- 9y ago

KENWOOD Hand Blender Metal Wand 600W Stick with Graduated Beaker Turbo Function Removable for Easy Cleaning HBM02.001WH White/Silver
- Price
- $77.02
- Rating
- 3.4/5
- Reviews
- 281
- Age
- 3y ago
Trending
90-day click momentum
Juud 5-in-1 Hand Blender Set 1400W High Power Immersion Blender with 21 Variable Speeds Titanium-Gold Blades 860ml Food Chopper 600ml Beaker & Whisk Ideal for Smoothies Baby Food & Soups
- Price
- $101.67
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago

Braun MultiQuick 5 Hand Blender 1000 Watts PowerBell VPlus & SplashControl Technology One-Hand 21 Speeds Wheel +Turbo Ergonomic Grip Handle - MQ 50001 M
- Price
- $134.65
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago

Braun MultiQuick 5 Hand Blender 1000W with Beaker 500ml Chopper Whisk PowerBell VPlus 21 Speeds SplashControl for Chopping Masala Grinding Chutney Puree Smoothie Soup Shake MQ50236M
- Price
- $202.96
- Rating
- 4.7/5
- Reviews
- 630
- Age
- 1y ago

Philips Daily Collection ProMix HandBlender - 650W Compact Chopper 1 Speed Anti-Splash - HR2535/01
- Price
- $141.05
- Rating
- 4.4/5
- Reviews
- 314
- Age
- 6y ago

Philips Daily Collection ProMix Handblender - 650W Anti-Splash - HR2531/01 White
- Price
- $101.97
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 6y ago
Newest
by launch date
Juud 5-in-1 Hand Blender Set 1400W High Power Immersion Blender with 21 Variable Speeds Titanium-Gold Blades 860ml Food Chopper 600ml Beaker & Whisk Ideal for Smoothies Baby Food & Soups
- Price
- $101.67
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago

Nutricook Hand Blender | 1200W Powerful DC Motor Variable Speed Control Stainless Steel Shaft & 600ml Beaker NC-HB150BG (Beige)
- Price
- $96.88
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 10mo ago

Nutricook Hand Blender | 1200W Powerful DC Motor Variable Speed Control Stainless Steel Shaft & 600ml Beaker NC-HB150K (Black)
- Price
- $102.11
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 10mo ago

NEXSO Hand Blender Set 4-in-1 340W High-Torque Motor Two-Speed Control Stainless Steel Blades 600ml Beaker 500ml Chopping Cup Egg Whisk Perfect for Smoothies Soups Sauces and More
- Price
- $80.01
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 1y ago

SKY-TOUCH 700W Hand Blender Powerful Immersion Blender with 2-Speed Control Stainless Steel Blades Chopper Whisk & Beaker for Juices Baby Food Soups & Sauces Black
- Price
- $51.58
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
58
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
16%
- Braun37%
- Nutricook13%
- BLACK+DECKER13%
- PHILIPS11%
- Kenwood6%
- Juud4%
- Open — no brand owns it (11 brands, 16%)
Demand
Hand Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Hand Blender search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand blender268K/yr
- braun hand blender29K/yr
- هاند بلندر28K/yr
- خلاط يدوي21K/yr
- braun blender17K/yr
- هاند بلندر براون9K/yr
- hand blender braun11K/yr
- immersion blender10K/yr
- خلاط يدوي كهربائي7K/yr
- philips hand blender6K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Blender
We read the reviews and the return reasons for every product selling here.
“Broken after 1 month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Blender questions
Answered from the same tracked data.









