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Fork

Fail

The top 5 brands take 95% of clicks, so Fork is a Fail.

Flapen Score
43
43 / 100
Ranks 209 of 265 Kitchen niches · −6 vs the category median of 49
Market size
$79K/yr47K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
77%top-5 click share · 7 brands · 28 sellers

Flapen Score

Fork against its category

The dotted line is the Kitchen average. Past it, Fork is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fork market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Fork 47K times last year and spent an estimated $79K. The top 5 brands take 95% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
17.8%
Market size, estimated
$79Ka year
Peak month
November1.6× the quietest month
Top search term
fork14K searches a year

02 · Price

A sale here is worth $9.58.

Listings sell for $9.58 on average, from $2.41 to $23.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $9.58 that is $5K to $7K a year per listing.

Average price
$9.58under the $15 to $100 sweet spot
Price range
$2.41–$23.48
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #13 within Kitchen. It carries 381 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#13in Kitchen
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
381per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Fork products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$24K$32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

28

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • فالكون باك FALCON PACK40%
  • FUN BY AL BAYADER فن30%
  • SNH Packing12%
  • Royalford7%
  • ECVV5%
  • Hotpack3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Fork search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Fork search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fork14K/yr
  • disposable fork6K/yr
  • forks7K/yr
  • plastic fork5K/yr
  • fork disposable3K/yr
  • fork set5K/yr
  • disposable forks4K/yr
  • plastic forks3K/yr

Reviews and returns

What reviews say buyers love and hate about Fork

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الخصوبة/الحمل”
0.5%of orders come back
“Good for Hygene”
A buyer, on “الخصوبة/الحمل”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Fork questions

Answered from the same tracked data.