Flask
brand-locked demand (top 5 brands take 96% of clicks) — Flask doesn't clear our bar today.
Flapen Score
Ranks 198 of 265 Kitchen niches · −5 vs the category median of 49
Is Flask profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Flask is a $201K/yr Amazon United Arab Emirates market (306K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Flask: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.1% over the last 90 days and 0.9% of searches end in a purchase.
$201K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 80 products
Top Flask products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
THERMOS STAINLESS STEEL VACUUM INSULATED STEEL BOTTLE 710 ML SK4000MS BOTTLE VACUUM FLASK THERMAL BOTTLE
- Price
- $114.08
- Rating
- 4.6/5
- Reviews
- 9,535
- Age
- 10y ago
Milton Thermosteel Flip Lid 500 Double Walled Vacuum Insulated Thermos 500 ml | 16 oz | 24 Hours Hot and Cold Water Bottle with Cover Stainless Steel BPA Free Leak Proof | Silver
- Price
- $34.93
- Rating
- 3.9/5
- Reviews
- 150,163
- Age
- 11y ago
Milton Thermosteel Flip Lid 1000 Double Walled Vacuum Insulated Thermos 1000 ml | 34 oz | 1 Ltr | 24 Hours Hot and Cold Water Bottle with Cover Stainless Steel BPA Free Leak Proof | Silver
- Price
- $47.65
- Rating
- 3.9/5
- Reviews
- 150,163
- Age
- 11y ago
THERMOS STAINLESS STEEL VACUUM INSULATED MIDNIGHT BLUE FLASK 500 ML FBB-500MB VACUUM FLASK THERMAL FLASK INSULATED WATER BOTTLE
- Price
- $88.99
- Rating
- 4.6/5
- Reviews
- 2,321
- Age
- 12y ago
Thermos Stainless King 1.2L Multi- Purpose Thermos Flask - Original-Style Flask can be used as Travel Mug or Insulated Water Bottle for Daily Commute & Weekend Adventures Red 5- Year Warranty
- Price
- $110.79
- Rating
- 4.7/5
- Reviews
- 24,405
- Age
- 13y ago
Trending
90-day click momentum
Milton 24 oz Stainless Steel Insulated Water Bottle Leakproof 12 Hours Hot 24 Hours Cold Double Walled Vacuum Metal for Sports Gym Travel Friendly Dishwasher Safe Haruki 800
- Price
- $31.69
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 2y ago
THERMOS FUNTAINER STAINLESS STEEL KIDS OWLS BOTTLE 355ML F4016OW KIDS WATER BOTTLE WITH STRAW INSULATED FLASK HYDRATION BOTTLE WITH LID
- Price
- $54.45
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 2y ago
Borosil - Stainless Steel Hydra Trek - Vacuum Insulated Flask Water Bottle 500 ML Green
- Price
- $32.77
- Rating
- 4.1/5
- Reviews
- 31,068
- Age
- 5y ago
Thermos F4016VI6 Funtainer 12 Ounce Bottle Violet 12 Ounce F4013PK6
- Price
- $60.32
- Rating
- 4.7/5
- Reviews
- 51,836
- Age
- 13y ago
THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce Spider-Man - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid
- Price
- $72.93
- Rating
- 4.7/5
- Reviews
- 46,567
- Age
- 5y ago
Newest
by launch dateMilton 24 oz Stainless Steel Insulated Water Bottle Leakproof 12 Hours Hot 24 Hours Cold Double Walled Vacuum Metal for Sports Gym Travel Friendly Dishwasher Safe Haruki 800
- Price
- $31.69
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 2y ago
THERMOS STAINLESS STEEL VACUUM INSULATED MIDNIGHT BLUE FLASK 750 ML FBB-750MB VACUUM FLASK THERMAL FLASK INSULATED WATER BOTTLE
- Price
- $105.08
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 2y ago
THERMOS FUNTAINER STAINLESS STEEL KIDS JAR TEAL BLUE 290 ML F30019TL INSULATED FOOD JAR LUNCH BOX STORAGE CONTAINER THERMAL FLASK FOR TRAVEL
- Price
- $77.25
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 2y ago
THERMOS FUNTAINER STAINLESS STEEL KIDS OWLS BOTTLE 355ML F4016OW KIDS WATER BOTTLE WITH STRAW INSULATED FLASK HYDRATION BOTTLE WITH LID
- Price
- $54.45
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 2y ago
THERMOS FUNTAINER 16 Ounce Stainless Steel Vacuum Insulated Bottle with Wide Spout Lid Neon Pink
- Price
- $68.85
- Rating
- 4.6/5
- Reviews
- 508
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
10 falling
Sellers
63
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
28%
Top 20: 57%
Open market
2%
- THERMOS56%
- MILTON22%
- Borosil7%
- Royalford5%
- Tramontina5%
- BEOLA2%
- Open — no brand owns it (4 brands, 2%)
Flask demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.5×
Top Flask search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- thermos91K/yr
- flask62K/yr
- thermos water bottle46K/yr
- thermos flask24K/yr
- flask for hot water32K/yr
- flask for hot tea and coffee15K/yr
- hot water flask7K/yr
- ترمس حراري6K/yr
- ترمس7K/yr
- termos6K/yr
What reviews say buyers love and hate about Flask
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Quality is fine”
“it retains temperature for more than a day”
“Worth for money”
“The color is also cute”
“As described”
What buyers complain about
78% of reviews“RUSTY”
“the water is not remaining hot even for 2 hours”
“Poor quality”
“Misleading product marketing”
“Stops working after 2 weeks”
Flask return rate & reasons
Why buyers send it back, as a share of all return requests.
3.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Flask questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
