flask
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$71.29avg listing price — sweet spot $15–$100
Price range
Good$17.18–$138.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$201K$201K/yr · 306K searches
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad18,166.7avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, flask is a $201K/yr Amazon United Arab Emirates market (306K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
flask market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $214K–$285K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #242
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 70%
- Out of stock
- 3.5%
- Avg brand age
- 45 months
- Avg seller age
- 68 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
63
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
28%
Top 20: 57%
Open market
2%
- THERMOS56%
- MILTON22%
- Borosil7%
- Royalford5%
- Tramontina5%
- BEOLA2%
- Open — no brand owns it (4 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top flask search terms
- thermos91K/yr
- flask62K/yr
- thermos water bottle46K/yr
- thermos flask24K/yr
- flask for hot water32K/yr
- flask for hot tea and coffee15K/yr
- hot water flask7K/yr
- ترمس حراري6K/yr
- ترمس7K/yr
- termos6K/yr
Top flask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THERMOS STAINLESS STEEL VACUUM INSULATED STEEL BOTTLE 710 ML SK4000MS BOTTLE VACUUM FLASK THERMAL BOTTLE
THERMOS$114.084.6★9,535 rev
Milton Thermosteel Flip Lid 500 Double Walled Vacuum Insulated Thermos 500 ml | 16 oz | 24 Hours Hot and Cold Water Bottle with Cover Stainless Steel BPA Free Leak Proof | Silver
MILTON$34.933.9★150,163 rev
Milton Thermosteel Flip Lid 1000 Double Walled Vacuum Insulated Thermos 1000 ml | 34 oz | 1 Ltr | 24 Hours Hot and Cold Water Bottle with Cover Stainless Steel BPA Free Leak Proof | Silver
MILTON$47.653.9★150,163 rev
THERMOS STAINLESS STEEL VACUUM INSULATED MIDNIGHT BLUE FLASK 500 ML FBB-500MB VACUUM FLASK THERMAL FLASK INSULATED WATER BOTTLE
THERMOS$88.994.6★2,321 rev
Thermos Stainless King 1.2L Multi- Purpose Thermos Flask - Original-Style Flask can be used as Travel Mug or Insulated Water Bottle for Daily Commute & Weekend Adventures Red 5- Year Warranty
THERMOS$110.794.7★24,405 rev
Newest
by launch date
Milton 24 oz Stainless Steel Insulated Water Bottle Leakproof 12 Hours Hot 24 Hours Cold Double Walled Vacuum Metal for Sports Gym Travel Friendly Dishwasher Safe Haruki 800
MILTON$31.69109 rev
THERMOS STAINLESS STEEL VACUUM INSULATED MIDNIGHT BLUE FLASK 750 ML FBB-750MB VACUUM FLASK THERMAL FLASK INSULATED WATER BOTTLE
THERMOS$105.0840 rev
THERMOS FUNTAINER STAINLESS STEEL KIDS JAR TEAL BLUE 290 ML F30019TL INSULATED FOOD JAR LUNCH BOX STORAGE CONTAINER THERMAL FLASK FOR TRAVEL
THERMOS$77.2551 rev
THERMOS FUNTAINER STAINLESS STEEL KIDS OWLS BOTTLE 355ML F4016OW KIDS WATER BOTTLE WITH STRAW INSULATED FLASK HYDRATION BOTTLE WITH LID
THERMOS$54.4540 rev
THERMOS FUNTAINER 16 Ounce Stainless Steel Vacuum Insulated Bottle with Wide Spout Lid Neon Pink
THERMOS$68.85508 rev
Trending
90-day click momentumMilton 24 oz Stainless Steel Insulated Water Bottle Leakproof 12 Hours Hot 24 Hours Cold Double Walled Vacuum Metal for Sports Gym Travel Friendly Dishwasher Safe Haruki 800
MILTON$31.694.6★
THERMOS FUNTAINER STAINLESS STEEL KIDS OWLS BOTTLE 355ML F4016OW KIDS WATER BOTTLE WITH STRAW INSULATED FLASK HYDRATION BOTTLE WITH LID
THERMOS$54.454.5★
Borosil - Stainless Steel Hydra Trek - Vacuum Insulated Flask Water Bottle 500 ML Green
Borosil$32.774.1★
Thermos F4016VI6 Funtainer 12 Ounce Bottle Violet 12 Ounce F4013PK6
THERMOS$60.324.7★
THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce Spider-Man - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid
THERMOS$72.934.7★
What buyers say about flask
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is fine”
“it retains temperature for more than a day”
“Worth for money”
“The color is also cute”
“As described”
“It's the best thing to keep water cold in hot weather”
“And most importantly it doesnt leak at all”
“easy to hold on to”
“I like the big capacity”
“because the handle is stronger than my last bottle”
What buyers complain about
“RUSTY”
“the water is not remaining hot even for 2 hours”
“Poor quality”
“Misleading product marketing”
“Stops working after 2 weeks”
“Does not keep liquid hot or cold”
“Little bit big size”
“Not useful”
“It turns ice cold”
“But holding feel is not good”
Top return reasons
Common questions
- Is flask profitable to sell on Amazon United Arab Emirates?
- The niche generates $201K/yr across 80 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the flask niche?
- 10 brands and 63 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in flask?
- Top complaints mined from reviews: الصدأ/التآكل, التدفئة, الجودة الشاملة. The return rate is 3.7%.
- When does demand for flask peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the flask niche?
- Listings span $17.18–$138.77; the average listing price is $71.29 (sweet spot $15–$100). The average incumbent carries 18,167 reviews — the moat a new listing must climb.