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Dyson Filter

Fail

Prices span $40.39–$415.22, mostly outside the sweet spot, so Dyson Filter is a Fail.

Flapen Score
46
46 / 100
Ranks 182 of 265 Kitchen niches · −3 vs the category median of 49
Market size
$183K/yr20K searches / yr
90-day growth
+37.7%search demand this quarter
Competition
78%top-5 click share · 8 brands · 49 sellers

Flapen Score

Dyson Filter against its category

The dotted line is the Kitchen average. Past it, Dyson Filter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Filter market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dyson Filter 20K times last year and spent an estimated $183K. The top 5 brands take 93% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+37.7%
Conversion, latest week
6.7%
Market size, estimated
$183Ka year
Peak month
November1.5× the quietest month
Top search term
dyson filter8K searches a year

02 · Price

A sale here is worth $140.55.

Listings sell for $140.55 on average, from $40.39 to $415.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $140.55 that is $14K to $35K a year per listing.

Average price
$140.55above the $15 to $100 sweet spot
Price range
$40.39–$415.22
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$14K–$35K
Returns
2.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #35 within Kitchen. It carries 289 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#35in Kitchen
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
289per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Dyson Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$18K$37K$55K$73K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

49

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Leemone42%
  • Dyson23%
  • PINREK21%
  • Bluearks4%
  • NIUTIANYANG3%
  • isinlive2%
  • Open — no brand owns it (2 brands, 5%)

Demand

Dyson Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Dyson Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson filter8K/yr
  • dyson air purifier filter6K/yr
  • dyson filter replacement6K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Filter

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “الترشيح”
29%of negative reviews mention “الترشيح”
2.5%of orders come back
“It breaks the filter sensors”
A buyer, on “الترشيح”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Dyson Filter questions

Answered from the same tracked data.