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Dutch Oven

Fail

Prices span $97.70–$433.82, mostly outside the sweet spot, so Dutch Oven is a Fail.

Flapen Score
42
42 / 100
Ranks 217 of 265 Kitchen niches · −7 vs the category median of 49
Market size
$95K/yr66K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
40%top-5 click share · 25 brands · 50 sellers

Flapen Score

Dutch Oven against its category

The dotted line is the Kitchen average. Past it, Dutch Oven is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dutch Oven market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dutch Oven 66K times last year and spent an estimated $95K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
0.8%
Market size, estimated
$95Ka year
Peak month
February2.1× the quietest month
Top search term
dutch oven36K searches a year

02 · Price

A sale here is worth $182.67.

Listings sell for $182.67 on average, from $97.70 to $433.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $182.67 that is $0 to $18K a year per listing.

Average price
$182.67above the $15 to $100 sweet spot
Price range
$97.70–$433.82
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$18K
Returns
3.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #43 within Kitchen. It carries 5,118 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
98%
Out of stock, average day
19.1%
Average rank
#43in Kitchen
Average rating
4.28 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,118per listing
Listings tracked
45

04 · Newcomers

Amazon counts 1 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dutch Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$4K$8K$11K$15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 rising

Sellers

50

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

40%

Top 20: 75%

Open market

34%

  • Lodge21%
  • Puricon13%
  • E-far11%
  • Crock-Pot9%
  • Azonee9%
  • Generic4%

Demand

Dutch Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Dutch Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dutch oven36K/yr
  • cast iron pot12K/yr
  • dutch oven cast iron12K/yr
  • enameled cast iron7K/yr

Reviews and returns

What reviews say buyers love and hate about Dutch Oven

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “الجودة الشاملة”
38%of negative reviews mention “الصدأ/التآكل”
3.8%of orders come back
“started noticing rusting inside the pot”
A buyer, on “الصدأ/التآكل”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dutch Oven questions

Answered from the same tracked data.