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Deep Fryer

Fail

Demand is soft, at -52.7% this quarter, so Deep Fryer is a Fail.

Flapen Score
34
34 / 100
Ranks 253 of 265 Kitchen niches · −15 vs the category median of 49
Market size
$133K/yr72K searches / yr
90-day growth
-52.7%search demand this quarter
Competition
56%top-5 click share · 15 brands · 39 sellers

Flapen Score

Deep Fryer against its category

The dotted line is the Kitchen average. Past it, Deep Fryer is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Fryer market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Deep Fryer 72K times last year and spent an estimated $133K. The top 5 brands take 72% of clicks. Demand peaks in Feb–Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-52.7%
Conversion, latest week
0.7%
Market size, estimated
$133Ka year
Peak month
February3.0× the quietest month
Top search term
deep fryer52K searches a year

02 · Price

A sale here is worth $252.72.

Listings sell for $252.72 on average, from $97.89 to $741.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $252.72 that is $0 to $25K a year per listing.

Average price
$252.72above the $15 to $100 sweet spot
Price range
$97.89–$741.59
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$25K
Returns
6.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #51 within Kitchen. It carries 1,022 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
90%
Out of stock, average day
22.4%
Average rank
#51in Kitchen
Average rating
4.11 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,022per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Deep Fryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$27K$40K$53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

39

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

22%

  • T-Fal23%
  • Amorcasa23%
  • Kenwood12%
  • Saachi8%
  • HU-HAPPY USER6%
  • G GRACE5%

Demand

Deep Fryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 3.0×

Search terms

Top Deep Fryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deep fryer52K/yr
  • قلاية زيت كهربائية11K/yr
  • fryer9K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Fryer

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “الجودة الشاملة”
36%of negative reviews mention “الجودة الشاملة”
6.7%of orders come back
“Not good quality”
A buyer, on “الجودة الشاملة”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Deep Fryer questions

Answered from the same tracked data.