Decanter
FailShoppers spend only $16K a year here, so Decanter is a Fail.
- Flapen Score
- 40 / 100Ranks 231 of 265 Kitchen niches · −9 vs the category median of 4940
- Market size
- $16K/yr17K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 39 sellers
Flapen Score
Decanter against its category
The dotted line is the Kitchen average. Past it, Decanter is stronger. Inside it, weaker.
Market
The Decanter market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Decanter 17K times last year and spent an estimated $16K. The top 5 brands take 54% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $16Ka year
- Top search term
- decanter9K searches a year
02 · Price
A sale here is worth $92.64.
Listings sell for $92.64 on average, from $35.48 to $226.13. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $92.64 that is $0 to $9K a year per listing.
- Average price
- $92.64inside the $15 to $100 sweet spot
- Price range
- $35.48–$226.13
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 4.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #66 within Kitchen. It carries 569 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #66in Kitchen
- Average rating
- 4.47 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 569per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Decanter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cabilock Wine Decanter Red Wine Carafe Crystal Glass Wine Dispenser Wine Gift Accessories for Home Christmas Holiday Wedding Party Supplies
- Price
- $81.22
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 5y ago

Exrp Iceberg Wine Decanter Set with Aerator Filter Red Wine Carafe Wine Aerator Wine Gift 100% Hand Blown Lead-free Crystal Glass (1600ML)
- Price
- $54.86
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 4y ago

Smaier Wine Decanter 1.5L U Shape Classic Wine Aerator Red Wine Carafe Wine Gifts Wine Accessories 100% Lead-free Crystal Glass(ïË1500mlïâ
- Price
- $140.14
- Rating
- 4.5/5
- Reviews
- 521
- Age
- 9y ago

Premium Wine Decanter With Aerator Set - Red Wine Carafe with Built in Wine Aerator - Crystal Glass Decanter
- Price
- $59.35
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

LENND Red Wine Decanter - Hand Blown Lead-Free Crystal Glass Decanter and Wine Aerator - Full Bottle (1.8L) Wine Decanters and Carafes - Elegant Wine Carafe Wine Gifts and Wine Accessories
- Price
- $59.74
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago
Trending
90-day click momentum
Crystal Glass Wine Decanter with Handle (Man-Blown& Lead-Free Carafe Glass)- Elegant&Unique Design for Wine Lovers Christmas & Holiday Gifts Set-1800ML
- Price
- $74.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

1.2L Clear Hand Blown Crystal Glass Wine Decanter U Shape Red Wine Aerator and Carafe for Home Bar
- Price
- $42.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

AIKARO - Wine Air Aerator Automatic Decanter with Filter Stand and Corkscrow (Set)
- Price
- $57.44
- Rating
- 4.6/5
- Reviews
- 724
- Age
- 3y ago

THE WHITE SHOP 3PCS Decanter Set - Creative Glass Decanter for Liquor Decanter for Gift for Man Dad Husband and Home Bar Decor
- Price
- $44.76
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 2y ago

DUBKART Wine Decanter 1.2L U Shape Classic Wine Aerator Red Wine Carafe Wine Gifts Wine Accessories
- Price
- $53.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch date
Crystal Glass Wine Decanter with Handle (Man-Blown& Lead-Free Carafe Glass)- Elegant&Unique Design for Wine Lovers Christmas & Holiday Gifts Set-1800ML
- Price
- $74.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

1.2L Clear Hand Blown Crystal Glass Wine Decanter U Shape Red Wine Aerator and Carafe for Home Bar
- Price
- $42.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Jaffiust Wine Decanter Set 360 Rotating Wine Decanter 50oz/1500ml Crystal Glass Decanter with 2 Goblets Thickened Base Whisky Decanter for Wine Lovers Home Bar Party
- Price
- $113.76
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

THE WHITE SHOP Wine Decanter with Spiral Aerator - MAX 63oz Capacity Large Wine Decanter Red Wine Carafe in Elegant Hand-Blown Lead-Free Crystal Glass Design for Red and White Wines
- Price
- $209.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

THE WHITE SHOP 3PCS Decanter Set - Creative Glass Decanter for Liquor Decanter for Gift for Man Dad Husband and Home Bar Decor
- Price
- $44.76
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
39
Top-5 brand share
54%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
39%
- Generic18%
- Cabilock12%
- Exrp10%
- THE WHITE SHOP8%
- Smaier7%
- QUEEN&STONE LEAD FREE7%
Demand
Decanter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.5× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Decanter
We read the reviews and the return reasons for every product selling here.
“Glass has greenish tint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Decanter questions
Answered from the same tracked data.









