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Decanter

Fail

Shoppers spend only $16K a year here, so Decanter is a Fail.

Flapen Score
40
40 / 100
Ranks 231 of 265 Kitchen niches · −9 vs the category median of 49
Market size
$16K/yr17K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
50%top-5 click share · 15 brands · 39 sellers

Flapen Score

Decanter against its category

The dotted line is the Kitchen average. Past it, Decanter is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decanter market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Decanter 17K times last year and spent an estimated $16K. The top 5 brands take 54% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
1.0%
Market size, estimated
$16Ka year
Top search term
decanter9K searches a year

02 · Price

A sale here is worth $92.64.

Listings sell for $92.64 on average, from $35.48 to $226.13. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $92.64 that is $0 to $9K a year per listing.

Average price
$92.64inside the $15 to $100 sweet spot
Price range
$35.48–$226.13
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #66 within Kitchen. It carries 569 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#66in Kitchen
Average rating
4.47 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
569per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Decanter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$633$1K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

15 falling

Sellers

39

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

39%

  • Generic18%
  • Cabilock12%
  • Exrp10%
  • THE WHITE SHOP8%
  • Smaier7%
  • QUEEN&STONE LEAD FREE7%

Demand

Decanter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.5× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Decanter

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الحجم الكلي”
50%of negative reviews mention “لون”
4.0%of orders come back
“Glass has greenish tint”
A buyer, on “لون”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Decanter questions

Answered from the same tracked data.