cutlery set
Skip itSoft demand (-23.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$80.88avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good$410K$410K/yr · 195K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,123.27avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$24.89–$355.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, cutlery set is a $410K/yr Amazon United Arab Emirates market (195K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cutlery set market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $485K–$647K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 7.7%
- Avg brand age
- 45 months
- Avg seller age
- 70 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
96
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
50%
Top 20: 84%
Open market
31%
- Onader19%
- E-far15%
- EWFEN12%
- Berglander12%
- Generic7%
- Exrp5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 1.7×
Top cutlery set search terms
- cutlery set131K/yr
- cutlery21K/yr
- spoon set18K/yr
- tableware8K/yr
- spoon and fork set6K/yr
- طقم ملاعق وشوك وسكاكين6K/yr
- silverware set5K/yr
Top cutlery set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cutlery Set Onader Stainless Steel 24 Piece Cutlery Set for 6 People Flatware Silverware Set with Knife Fork Spoon Elegant Tableware for Daily Use/Christmas Mirror Finished. Dishwasher Safe
Onader$34.283.9★607 rev
EWFEN 24-Piece Black Silverware Set with Steak Knives Black Flatware Set for 4 Food-Grade Stainless Steel Tableware Cutlery Set Mirror Finished Utensil Sets for Home Restaurant
EWFEN$60.514.6★9,229 rev
Berglander 30 Pieces Stainless Steel Cutlery Set Flatware Set Silverware Set Tableware Set Service for 6
Berglander$111.294.5★28,511 rev
OPEKX 24-Piece Stainless Steel Cutlery Set with Gift Box Silverware Flatware Utensils for 6 Includes Forks Spoons & Knives Durable Rustproof Dishwasher Safe Tableware for Home & Dining
Generic$82.843.6★27 rev
49-Piece Stainless Steel Silverware Set with Cutlery Organizer Service for 8 with Steak Knives and Kitchen Utensils
Exrp$102.454.8★6 rev
Newest
by launch date
KINGSTONE Silverware Set 20-Piece Flatware Set Cutlery Set Premium 18/10 Stainless Steel Tableware Include Forks Knives Spoons for Home Kitchen Restaurant Wedding Dishwasher Safe
KINGSTONE$191.56225 rev
MIAMIO Cutlery Set Stainless Steel for 6 People / 36-Piece Flatware Set Includes Knives Forks Spoons Dishwasher Safe (Silver)
MIAMIO$199.52108 rev
Novasteel 24-Piece Stainless Steel Silverware Set 6-Person Flatware Set with Eco-Friendly Green Coated Handles Dishwasher Safe and Rust Resistant (Silver)
Novasteel$77.9539 rev
HavenPlus Cutlery Set 24 Pieces Silverware Set for 4 Includes Knives Forks Spoons with Stand Silver
HavenPlus$53.764 rev
Cuisine Art Sasa 16 Piece Stainless Steel Cutlery Set Silver || Flatware Set Timeless Elegance for Every Occasion || Spoon Forks Knives
Cuisine Art$52.397 rev
Trending
90-day click momentum
Berglander 30-Piece Titanium Gold Plated Flatware Set 30-Piece Flatware Set Service for 6 (Shiny Gold) VC286G30
Berglander$93.724.2★
MIAMIO Cutlery Set Stainless Steel for 6 People / 36-Piece Flatware Set Includes Knives Forks Spoons Dishwasher Safe (Silver)
MIAMIO$199.524.4★
Cuisine Art Sasa 16 Piece Stainless Steel Cutlery Set Silver || Flatware Set Timeless Elegance for Every Occasion || Spoon Forks Knives
Cuisine Art$52.394.8★
Cuisine Art Chole 16 Piece Stainless Steel Cutlery Set Silver || Flatware Set Timeless Elegance for Every Occasion || Spoon Forks Knives
Cuisine Art$30.734.8★
HavenPlus Cutlery Set 24 Pieces Silverware Set for 4 Includes Knives Forks Spoons with Stand Silver
HavenPlus$53.764.3★
What buyers say about cutlery set
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“They feel very light to hold however they do the job for a temporary solution”
“Sharp”
“a stylish addition to any dining table”
“Great weight and great design”
“Great weight”
“perfectly safe for daily dishwasher use”
“feels very sturdy in hand”
“durable”
“the included gift box makes it even better for gifting”
What buyers complain about
“butter knive started to rust after first hand wash”
“chipped after few days”
“Cheap, dont buy - super flimsy and thin”
“Not worth it”
Top return reasons
Common questions
- Is cutlery set profitable to sell on Amazon United Arab Emirates?
- The niche generates $410K/yr across 33 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the cutlery set niche?
- 20 brands and 96 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in cutlery set?
- Top complaints mined from reviews: الصدأ/التآكل, متانة, قوة. The return rate is 3.4%.
- When does demand for cutlery set peak?
- Demand peaks in Feb–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the cutlery set niche?
- Listings span $24.89–$355.59; the average listing price is $80.88 (sweet spot $15–$100). The average incumbent carries 2,123 reviews — the moat a new listing must climb.