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Cutlery Set

Fail

Demand is soft, at -23.0% this quarter, so Cutlery Set is a Fail.

Flapen Score
48
48 / 100
Ranks 150 of 265 Kitchen niches · −1 vs the category median of 49
Market size
$410K/yr195K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
50%top-5 click share · 20 brands · 96 sellers

Flapen Score

Cutlery Set against its category

The dotted line is the Kitchen average. Past it, Cutlery Set is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutlery Set market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cutlery Set 195K times last year and spent an estimated $410K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $410K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
2.6%
Market size, estimated
$410Ka year
Peak month
November1.7× the quietest month
Top search term
cutlery set131K searches a year

02 · Price

A sale here is worth $80.88.

Listings sell for $80.88 on average, from $24.89 to $355.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $80.88 that is $8K to $20K a year per listing.

Average price
$80.88inside the $15 to $100 sweet spot
Price range
$24.89–$355.59
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$8K–$20K
Returns
3.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #64 within Kitchen. It carries 2,123 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#64in Kitchen
Average rating
4.35 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,123per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cutlery Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$21K$41K$62K$82K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

96

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 84%

Open market

31%

  • Onader19%
  • E-far15%
  • EWFEN12%
  • Berglander12%
  • Generic7%
  • Exrp5%

Demand

Cutlery Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Cutlery Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cutlery set131K/yr
  • cutlery21K/yr
  • spoon set18K/yr
  • tableware8K/yr
  • spoon and fork set6K/yr
  • طقم ملاعق وشوك وسكاكين6K/yr
  • silverware set5K/yr

Reviews and returns

What reviews say buyers love and hate about Cutlery Set

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “الصدأ/التآكل”
3.4%of orders come back
“butter knive started to rust after first hand wash”
A buyer, on “الصدأ/التآكل”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cutlery Set questions

Answered from the same tracked data.