cutlery organiser
Skip itSoft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.31avg listing price — sweet spot $15–$100
Price range
Great$9.45–$115.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$229K$229K/yr · 111K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,708.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, cutlery organiser is a $229K/yr Amazon United Arab Emirates market (111K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cutlery organiser market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $197K–$236K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 8.3%
- Avg brand age
- 34 months
- Avg seller age
- 64 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
82
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
19%
- Lifewit50%
- Kitsure9%
- Ikea8%
- Aliza6%
- Besilord5%
- عام3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top cutlery organiser search terms
- cutlery organiser42K/yr
- kitchen drawer organizer22K/yr
- cutlery tray15K/yr
- utensil organizer10K/yr
- cutlery organizer7K/yr
- spoon organizer5K/yr
- drawer organiser kitchen5K/yr
- kitchen utensils organizer4K/yr
Top cutlery organiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lifewit Silverware Drawer Organizer Expandable Utensil Tray for Kitchen BPA Free Flatware and Cutlery Holder Adjustable Plastic Storage for Spoons Forks Knives Large Black
Lifewit$31.704.7★21,703 rev
Lifewit Silverware Drawer Organizer Tray Plastic Cutlery Storage for Kitchen Flatware and Utensil Holder Divider for Spoons Forks Knives Tableware 9.1 x 12.6 5 Slots Black
Lifewit$31.384.7★4,089 rev
Kitsure Silverware Organizer - Adjustable Kitchen Drawer Organizer Utensil Organizer Cutlery Tray for Classified Storage Versatile Kitchen Organizer 30.8 20.5 4.2 cm Black
Kitsure$27.874.6★1,023 rev
Aliza Expandable Kitchen Drawer Organiser & Utensil Holder - Black - Durable Cutlery Organiser for Spoons Forks Knives
Aliza$29.764.6★21 rev
Lifewit Cutlery Tray for Drawers Kitchen Utensil Holder Expandable to 36.5 cm Narrow Drawers Organiser Kitchen Depth 40 cm Plastic Utensil Stand for Spatula/Knife/Spoon Black
Lifewit$36.784.6★1,098 rev
Newest
by launch dateKitsure Silverware Organizer - Adjustable Kitchen Drawer Organizer Utensil Organizer Cutlery Tray for Classified Storage Versatile Kitchen Organizer 30.8 20.5 4.2 cm Black
Kitsure$27.871,023 rev
Kitchen Drawer Organizer for Utensils Large Capacity 3 Compartments Cutlery Tray for Knives Forks Spoons & Tools Non-Slip Durable Black
عام$52.092 rev
Velvaria Cutlery Tray for Drawer Organizer Expandable Kitchen Utensil and Flatware Tray (Fits 33cm to 56cm Wide) Space-Saving and Easy to Clean (Black)
Velvaria$31.508 rev
Bayting Bamboo Silverware Organizer Small Kitchen Drawer Cutlery Organizer Utensil Holder Flatware Organizer Tray
Bayting$58.28608 rev
Lifewit Silverware Drawer Organizer Tray Plastic Cutlery Storage for Kitchen Flatware and Utensil Holder Divider for Spoons Forks Knives Tableware 7.8 x 12.4 4 Slots Black
Lifewit$44.234,089 rev
Trending
90-day click momentumKitsure Silverware Organizer - Adjustable Kitchen Drawer Organizer Utensil Organizer Cutlery Tray for Classified Storage Versatile Kitchen Organizer 30.8 20.5 4.2 cm Black
Kitsure$27.874.6★
Lifewit Silverware Drawer Organizer Tray Plastic Cutlery Storage for Kitchen Flatware and Utensil Holder Divider for Spoons Forks Knives Tableware 7.8 x 12.4 4 Slots Black
Lifewit$44.234.7★
Lifewit Cutlery Drawer Organiser Expandable Utensil Tray for Kitchen Bamboo Silverware and Flatware Holder Wood Adjustable Storage for Spoons Forks Knives Large Natural
Lifewit$65.674.7★
Kitchen Drawer Organizer for Utensils Large Capacity 3 Compartments Cutlery Tray for Knives Forks Spoons & Tools Non-Slip Durable Black
عام$52.095.0★
Plastic Forte Small Tier Cutlery Tray Classic Silver Plastic Kitchen Drawer Organizer for Spoons Forks & Knives Compact Utensil Storage Tray for Kitchen Drawer 33 x 17.5 x 4.3 cm Silver
plastific$9.454.5★
What buyers say about cutlery organiser
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“it fit perfectly”
“Does the job”
“Expandable to fit into the space”
“Helpful”
“Works well”
“Worth of money”
“But undeniably good-looking and good material”
What buyers complain about
“The product is not very Sturdy”
“Quite small and wont fit many items in each section”
“Not very durable”
“Poor quality delivered dented”
“The quality of material could be better”
“Storage not very Sturdy”
“A little more glue would have been enough”
“I was expecting it to be more thick”
Top return reasons
Common questions
- Is cutlery organiser profitable to sell on Amazon United Arab Emirates?
- The niche generates $229K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the cutlery organiser niche?
- 18 brands and 82 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in cutlery organiser?
- Top complaints mined from reviews: قوة, الحجم الكلي, متانة. The return rate is 4.2%.
- When does demand for cutlery organiser peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the cutlery organiser niche?
- Listings span $9.45–$115.53; the average listing price is $39.31 (sweet spot $15–$100). The average incumbent carries 6,709 reviews — the moat a new listing must climb.