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Cutlery Organiser

Fail

Demand is soft, at -13.7% this quarter, so Cutlery Organiser is a Fail.

Flapen Score
46
46 / 100
Ranks 182 of 265 Kitchen niches · −3 vs the category median of 49
Market size
$229K/yr111K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
46%top-5 click share · 18 brands · 82 sellers

Flapen Score

Cutlery Organiser against its category

The dotted line is the Kitchen average. Past it, Cutlery Organiser is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutlery Organiser market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cutlery Organiser 111K times last year and spent an estimated $229K. The top 5 brands take 78% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
5.2%
Market size, estimated
$229Ka year
Peak month
November1.5× the quietest month
Top search term
cutlery organiser42K searches a year

02 · Price

A sale here is worth $39.31.

Listings sell for $39.31 on average, from $9.45 to $115.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $39.31 that is $4K to $10K a year per listing.

Average price
$39.31inside the $15 to $100 sweet spot
Price range
$9.45–$115.53
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
4.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #28 within Kitchen. It carries 6,709 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#28in Kitchen
Average rating
4.57 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,709per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cutlery Organiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$37K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

82

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

19%

  • Lifewit50%
  • Kitsure9%
  • Ikea8%
  • Aliza6%
  • Besilord5%
  • عام3%

Demand

Cutlery Organiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cutlery Organiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cutlery organiser42K/yr
  • kitchen drawer organizer22K/yr
  • cutlery tray15K/yr
  • utensil organizer10K/yr
  • cutlery organizer7K/yr
  • spoon organizer5K/yr
  • drawer organiser kitchen5K/yr
  • kitchen utensils organizer4K/yr

Reviews and returns

What reviews say buyers love and hate about Cutlery Organiser

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “الجودة الشاملة”
19%of negative reviews mention “قوة”
4.2%of orders come back
“The product is not very Sturdy”
A buyer, on “قوة”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cutlery Organiser questions

Answered from the same tracked data.