cutlery holder
Worth a lookShows a sweet-spot price point ($50.84 avg), but soft demand (-16.1% this quarter) keeps it on the watch list.
Avg price
Great$50.84avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Great469.91avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.47–$129.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 108K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, cutlery holder is a $89K/yr Amazon United Arab Emirates market (108K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cutlery holder market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $102K–$127K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 64%
- Out of stock
- 14.6%
- Avg brand age
- 34 months
- Avg seller age
- 71 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
111
Top-5 brand share
43%
Top 20: 86%
Top-5 click share
33%
Top 20: 69%
Open market
51%
- Ikea12%
- Brick Brown10%
- AMERTEER9%
- MOMENT7%
- ECVV6%
- LOHONER6%
Demand
Weekly Amazon search volume, last 46 weeks — -16.1% search growth over the last 90 days.Top cutlery holder search terms
- utensil holder32K/yr
- cutlery holder31K/yr
- spoon holder26K/yr
- spoon stand9K/yr
- utensils holder5K/yr
- kitchen utensil holder5K/yr
Top cutlery holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IKEA Stylish Stainless Steel Utensils Holder (13.5cm Height)
Ikea$16.404.4★355 rev
MOMENT Metal Cutlery Holder Racks Spoon Stand Kitchen Utensil Crock Storage Organizer 4 Divider Stainless Steel Anti Slip Water Draining for Cooking Tool Knife Spoon Fork 7x5x3.4 Inch
MOMENT$15.794.3★46 rev
LOHONER Acacia Wood Utensil Holder for Kitchen Counter 360 Rotating Cooking Holder Storage Organizer for Countertops Farmhouse Decor 7.2 Large
LOHONER$52.804.7★1,344 rev
AMERTEER Kitchen Utensil Crock Holder 15 x 9.4 x 13.9cm Double Layer Fork/Knife/Spoon Tableware Filter Basket 3 Compartments Anti Slip Water Draining Design Easy to Clean for All Kitchens Countertop
AMERTEER$15.884.4★30 rev
ECVV Utensil Holder for Kitchen Counter Stainless Steel Silverware Holder for Countertop Large Cutlery Caddy Flatware Organizer 4 Compartments for Cooking Tool Knife Spoon Fork
ECVV$18.064.0★26 rev
Newest
by launch date
Stainless Steel Cutlery Holder with Divider Large Capacity Weighted Base Counter Top Utensil Organiser for Kitchen
Generic$34.010 rev
Cutlery holder with cover Internally rotatable Plastic Cutlery Storage Organizer for Kitchen Cabinet or Pantry - Basket Organizer for Forks Knives and Spoons. With cover. White
WSOWX$47.7241 rev
2 Multifunctional Cutlery HolderUtensil Storage Stand with Draining Tray Wall-Mounted Freestanding Spoons and Forks Rack Organizer Thickened ABS Material for Kitchen (Grey)
COZY NEST$28.3213 rev
Brick Brown Premium Wooden Tresso Nest Cutlery Holder Spoon Stand for Kitchen | Cutlery holder for Dining table | Wooden Caddy Storage Organiser Stand with 3 Section Caddy Holder (7.1x4.2x4 inch)
Brick Brown$93.19131 rev
Extra Large Kitchen Utensils Holder-4 Black Compartments Wooden Utensil Organizer for Kitchen Countertop Farmhouse Kitchen Decor Rustic Cooking Utensil
Excefore$62.674 rev
Trending
90-day click momentumStainless Steel Cutlery Holder with Divider Large Capacity Weighted Base Counter Top Utensil Organiser for Kitchen
Generic$34.010.0★
360 Rotating Utensil Holder 6 Kitchen Ceramic Utensil Crock with Detachable Base Countertop Utensil Caddy for Kitchen Decor and Storage White
TERRIFI$79.000.0★
SKY-TOUCH Double Tier Dish Drying Rack Dish Drainer with Drip Tray & Swivel Drainage Spout Utensil Holder Cup Holder Cutting-Board Holder and Plate Holder Stand for Kitchen Counter - Quick Install
SKY-TOUCH$55.663.9★
Extra Large Kitchen Utensils Holder-4 Black Compartments Wooden Utensil Organizer for Kitchen Countertop Farmhouse Kitchen Decor Rustic Cooking Utensil
Excefore$62.674.7★
2 Multifunctional Cutlery HolderUtensil Storage Stand with Draining Tray Wall-Mounted Freestanding Spoons and Forks Rack Organizer Thickened ABS Material for Kitchen (Grey)
COZY NEST$28.323.7★
What buyers say about cutlery holder
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“It is nice and sturdy”
“very useful”
“Great quality and design”
“Nice colour”
“Exactly what I needed”
“Worth its money”
“Decent size to hold all your utensils”
What buyers complain about
“Poor quality”
“Too small”
“wrong product description”
“Storage not very Sturdy”
“The product is not very Sturdy”
“It's not wood”
“anyways I barely could remove glue from inside”
“smells so bad”
Top return reasons
Common questions
- Is cutlery holder profitable to sell on Amazon United Arab Emirates?
- The niche generates $89K/yr across 55 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the cutlery holder niche?
- 37 brands and 111 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in cutlery holder?
- Top complaints mined from reviews: الجودة الشاملة, الحجم الكلي, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 3.3%.
- What does it cost to enter the cutlery holder niche?
- Listings span $11.47–$129.97; the average listing price is $50.84 (sweet spot $15–$100). The average incumbent carries 470 reviews — the moat a new listing must climb.