cupcake liners
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$23.30avg listing price — sweet spot $15–$100
Price range
Great$4.44–$60.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,681.8avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 48K searches
According to Flapen's Amazon United Arab Emirates niche tracking, cupcake liners is a $58K/yr Amazon United Arab Emirates market (48K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cupcake liners market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $70K–$93K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 10.5%
- Avg brand age
- 44 months
- Avg seller age
- 68 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
65
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
17%
- Caperci31%
- SKY-TOUCH15%
- Other15%
- KASTWAVE11%
- katbite6%
- Wilton6%
- Open — no brand owns it (7 brands, 17%)
Demand
Weekly Amazon search volume, last 42 weeks — -6.4% search growth over the last 90 days.Top cupcake liners search terms
- cupcake liners20K/yr
- muffin liners7K/yr
- cupcake paper7K/yr
- cup cake paper cups6K/yr
- muffin paper3K/yr
- muffin cups4K/yr
Top cupcake liners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caperci Standard Natural Cupcake Liners 500 Count No Smell Food Grade & Grease-Proof Baking Cups Paper
Caperci$21.134.5★11,766 rev
100Pcs/set Rainbow Color Cupcake Baking Paper Cases Cake Box
Other$12.764.1★115 rev
SKY-TOUCH 500PCS Mini Cupcake Liners Muffin Linner Mini Muffin Truffle Cases Greaseproof Cupcake Liners Non Stick Chocolate Paper Candy Wrappers for Party Birthday Christmas Bottom size 5cm
SKY-TOUCH$14.595.0★4 rev
SKY-TOUCH Silicone Cupcake Liners 12Pcs Baking Cups Non-Stick Cake Muffin Chocolate Cupcake Liner Baking Cup Mold Multicolor
SKY-TOUCH$9.434.3★603 rev
katbite Tulip Cupcake Liners 200PCS Muffin Baking Cupcake Liners Holders Baking Cups Cupcake Wrapper for Party Wedding Birthday Christmas Cupcake Liners
katbite$28.954.6★4,881 rev
Newest
by launch dateSKY-TOUCH 500PCS Mini Cupcake Liners Muffin Linner Mini Muffin Truffle Cases Greaseproof Cupcake Liners Non Stick Chocolate Paper Candy Wrappers for Party Birthday Christmas Bottom size 5cm
SKY-TOUCH$14.594 rev
Cupcake Liners 150 Pieces Standard Size 8 cm x 5 cm Brown White Natural Colours Muffin Paper Wrappers
Generic$60.410 rev
150 Pack Greaseproof Tulip Paper Baking Cups for Muffins Ideal for Baby Showers Weddings Birthdays and Catering Events
Quantumix$28.300 rev
KASTWAVE 100PCS Tulip Muffin Cases Standard Size Cupcake Liners - Baking Cups for Weddings Birthdays & Parties Premium Paper Cupcake Wrappers Tulip-Shaped Baking Supplies (Brown & White)
KASTWAVE$28.0545 rev
ENJOYLEX 500pcs Natural Cupcake Liners Muffin Linner No Smell Food Grade Brown Baking CupsStandard Size
ENJOYLEX$25.4410 rev
Trending
90-day click momentumCupcake Liners 150 Pieces Standard Size 8 cm x 5 cm Brown White Natural Colours Muffin Paper Wrappers
Generic$60.410.0★
SKY-TOUCH 500PCS Mini Cupcake Liners Muffin Linner Mini Muffin Truffle Cases Greaseproof Cupcake Liners Non Stick Chocolate Paper Candy Wrappers for Party Birthday Christmas Bottom size 5cm
SKY-TOUCH$14.595.0★
200-piece tulip cupcake baking cups muffin baking liner holders rustic cupcake wrappers brown white and natural colors (A)
通用$25.323.7★
Caperci Standard White Cupcake Liners 500 Count No Smell Food Grade & Grease-Proof Baking Cups Paper
Caperci$29.754.5★
Caperci Standard Natural Cupcake Liners 500 Count No Smell Food Grade & Grease-Proof Baking Cups Paper
Caperci$21.134.5★
What buyers say about cupcake liners
What buyers praise and complain about, mined from review topics.What buyers love
“Standard sized”
“Just what I was looking for”
“Its reusable, which is great”
“so good for their price, 100% recommend”
“Mess Free No-Fuss Cupcake Liners”
“Good product and arrived as expected/described”
“Can confirm that they do not have a smell or taste that is left on muffins/cupcakes”
What buyers complain about
“Bad quality”
“Waste of money and food”
“They are thin”
“Its not non-stick”
Top return reasons
Common questions
- Is cupcake liners profitable to sell on Amazon United Arab Emirates?
- The niche generates $58K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the cupcake liners niche?
- 13 brands and 65 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in cupcake liners?
- Top complaints mined from reviews: الجودة الشاملة, إهدار الموارد الطبيعية, سماكة. The return rate is 0.8%.
- What does it cost to enter the cupcake liners niche?
- Listings span $4.44–$60.41; the average listing price is $23.30 (sweet spot $15–$100). The average incumbent carries 1,682 reviews — the moat a new listing must climb.