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Cupcake Liners

Fail

Shoppers spend only $58K a year here, so Cupcake Liners is a Fail.

Flapen Score
49
49 / 100
Ranks 133 of 265 Kitchen niches · on the category median
Market size
$58K/yr48K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
61%top-5 click share · 13 brands · 65 sellers

Flapen Score

Cupcake Liners against its category

The dotted line is the Kitchen average. Past it, Cupcake Liners is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupcake Liners market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cupcake Liners 48K times last year and spent an estimated $58K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
5.2%
Market size, estimated
$58Ka year
Top search term
cupcake liners20K searches a year

02 · Price

A sale here is worth $23.30.

Listings sell for $23.30 on average, from $4.44 to $60.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.30 that is $0 to $2K a year per listing.

Average price
$23.30inside the $15 to $100 sweet spot
Price range
$4.44–$60.41
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #27 within Kitchen. It carries 1,682 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#27in Kitchen
Average rating
4.36 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,682per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cupcake Liners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

65

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • Caperci31%
  • SKY-TOUCH15%
  • Other15%
  • KASTWAVE11%
  • katbite6%
  • Wilton6%
  • Open — no brand owns it (7 brands, 17%)

Demand

Cupcake Liners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Cupcake Liners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cupcake liners20K/yr
  • muffin liners7K/yr
  • cupcake paper7K/yr
  • cup cake paper cups6K/yr
  • muffin paper3K/yr
  • muffin cups4K/yr

Reviews and returns

What reviews say buyers love and hate about Cupcake Liners

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الحجم الكلي”
33%of negative reviews mention “الجودة الشاملة”
0.8%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Cupcake Liners questions

Answered from the same tracked data.