- Flapen Score
- 48 / 100Ranks 150 of 265 Kitchen niches · −1 vs the category median of 4948
- Market size
- $58K/yr32K searches / yr
- 90-day growth
- +88.0%search demand this quarter
- Competition
- 42%top-5 click share · 18 brands · 54 sellers
Flapen Score
Cooler Bag against its category
The dotted line is the Kitchen average. Past it, Cooler Bag is stronger. Inside it, weaker.
Market
The Cooler Bag market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Cooler Bag 32K times last year and spent an estimated $58K. The top 5 brands take 74% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +88.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- +88.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $58Ka year
- Top search term
- cooler bag28K searches a year
02 · Price
A sale here is worth $92.47.
Listings sell for $92.47 on average, from $24.45 to $318.86. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $92.47 that is $0 to $9K a year per listing.
- Average price
- $92.47inside the $15 to $100 sweet spot
- Price range
- $24.45–$318.86
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 4.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #54 within Kitchen. It carries 3,578 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 13.5%
- Average rank
- #54in Kitchen
- Average rating
- 4.44 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,578per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Cooler Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lifewit Medium Lunch Bag Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women 9L (12-Can) Black
- Price
- $54.25
- Rating
- 4.5/5
- Reviews
- 25,335
- Age
- 3y ago

VENO 2 Pack Insulated Reusable Grocery Shopping Bag Food Delivery Cooler Bag Heavy Duty Large Size Durable Handles Dual Tab Zips Lid Stands Upright Collapsible Sustainable (Black 2 Pack)
- Price
- $42.54
- Rating
- 4.7/5
- Reviews
- 19,142
- Age
- 7y ago

INSMEER Cooler Bag 48L Cooler Bags Insulated Large Soft Cooler Leakproof/Collapsible/Easy Clean with Bottle Opener&Removable Shoulder Strap Suitable for Beach Camping Picnics
- Price
- $97.38
- Rating
- 4.6/5
- Reviews
- 3,007
- Age
- 5y ago

Lifewit Small Insulated Cooler Bag for Men Women Foldable Lunch Bag Insulated Lunch Box Portable Cooler for Men Women for Picnics Work Black 4L
- Price
- $35.33
- Rating
- 4.6/5
- Reviews
- 1,156
- Age
- 2y ago

Lifewit Thermal Meal Holder 9L Portable Mini Cooler Bag Waterproof Work Lunch Bags for Men and Women Thermal Lunch Box for Beach Picnic Travel Black
- Price
- $46.45
- Rating
- 4.4/5
- Reviews
- 4,873
- Age
- 3y ago
Trending
90-day click momentum
Insulated Thermal Bag Grocery Shopping Picnic Bag Reusable Food Delivery Cooler Bag Heavy Duty Large Storage Durable Handles Dual Tab Zips Lid Stands Upright Collapsible Sustainable
- Price
- $25.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Lifewit Small Insulated Cooler Bag for Men Women Foldable Lunch Bag Insulated Lunch Box Portable Cooler for Men Women for Picnics Work Black 4L
- Price
- $35.33
- Rating
- 4.6/5
- Reviews
- 1,156
- Age
- 2y ago

Bellroy Lite Cooler Tote 16L insulated bag - ArcadeGray One Size
- Price
- $318.86
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 3y ago

Lifewit Medium Lunch Bag Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women 9L (12-Can) Black
- Price
- $54.25
- Rating
- 4.5/5
- Reviews
- 25,335
- Age
- 3y ago

VENO 2 Pack Cooler Bag and Insulated Grocery Bags for Food Delivery Collapsible Cooler Reusable Shopping Bags for Groceries with zipper Foldable Heavy-Duty Stands Upright (Dark Blue 2 Pack)
- Price
- $46.69
- Rating
- 4.7/5
- Reviews
- 19,142
- Age
- 1y ago
Newest
by launch date
Insulated Thermal Bag Grocery Shopping Picnic Bag Reusable Food Delivery Cooler Bag Heavy Duty Large Storage Durable Handles Dual Tab Zips Lid Stands Upright Collapsible Sustainable
- Price
- $25.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

SKY-TOUCH Outdoor Cooler Picnic Bag Outdoor Camping Storage Bag Large Capacity Easy To Clean and Versatile Use Suitable For Camping Picnics L SIZE - 34x25x26m Grey
- Price
- $28.62
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 8mo ago

TWB Treehouse Insulated Soft-Sided Cooler Bag 25L Camping Essential 3-Layer Storage Bag Cooler Cold Up to 12 Hours Adjustable Padded Strap for Travel Beach Picnic Camping Outdoor Activities
- Price
- $65.97
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 1y ago

Premium Cool Bag - 600D Oxford Fabric with 17CC Aluminum Foil Lining Double Layer Insulation Assorted Colors Ideal for Food Storage Picnic Travel and Outdoor Activities Size 282416 cm
- Price
- $24.45
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 1y ago

VENO 2 Pack Cooler Bag and Insulated Grocery Bags for Food Delivery Collapsible Cooler Reusable Shopping Bags for Groceries with zipper Foldable Heavy-Duty Stands Upright (Dark Blue 2 Pack)
- Price
- $46.69
- Rating
- 4.7/5
- Reviews
- 19,142
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
54
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
22%
- Lifewit27%
- INSMEER20%
- VENO14%
- Bellroy8%
- Generic4%
- adidas4%
Demand
Cooler Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 4.1× · 10 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Cooler Bag
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooler Bag questions
Answered from the same tracked data.









