coffee mug
Worth a lookShows a sweet-spot price point ($48.87 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$48.87avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$554K$554K/yr · 978K searches
Price range
Good$1.77–$147.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,069.64avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, coffee mug is a $554K/yr Amazon United Arab Emirates market (978K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
coffee mug market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $733K–$977K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 19.6%
- Avg brand age
- 42 months
- Avg seller age
- 66 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
118
Top-5 brand share
56%
Top 20: 89%
Top-5 click share
34%
Top 20: 65%
Open market
41%
- BOTTLE BOTTLE32%
- Borosil7%
- Puraville6%
- Owala6%
- YINBAOGE5%
- AMERTEER4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top coffee mug search terms
- coffee mug200K/yr
- mug185K/yr
- coffee cup108K/yr
- cup81K/yr
- travel mug53K/yr
- bottle bottle33K/yr
- mugs52K/yr
- mug coffee45K/yr
- coffee tumbler30K/yr
- كوب قهوة23K/yr
Top coffee mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
bottlebottle Bottle Bottle Insulated Travel Mug 350ml Stainless Steel Office Coffee Cup with Push Button Lid Keeps Cold and Hot for 12 Hours (Black)
BOTTLE BOTTLE$54.314.3★2,066 rev
Borosil Vacuum Insulated Double Wall Travelmate Mug|Coffee Mug|Thermos|Flask|Portable|Easy To Carry|Office|Outdoor|Picnic|Reusable|Leak Proof Black 300 ML
Borosil$30.443.8★19,050 rev
YINBAOGE Insulated Travel Coffee Mug Spill & Leak Proof Portable To Go Camping Stainless Steel Coffee Tumbler Reusable Thermal Coffee Cup with Lid for Hot & Cold Drinks (Black 12 OZ)
YINBAOGE$29.434.5★4,492 rev
Puraville Insulated Tumblers with Lid 10 oz Travel Coffee Mug Stainless Steel Vacuum Cup Leak Proof Reusable Double Walled Coffee Tumbler for Iced and Hot Drinks Cream
Puraville$31.874.3★2,645 rev
![Saqoware Ceramic Coffee Mug 1- Pc | Assorted Vibrant Colors 11 oz Capacity Durable and Ideal for Hot Beverages Cofee Tea and Juices Office Home Gifting Travel [ Random Colours ]](https://m.media-amazon.com/images/I/51ZgIlhYx9L.jpg)
Saqoware Ceramic Coffee Mug 1- Pc | Assorted Vibrant Colors 11 oz Capacity Durable and Ideal for Hot Beverages Cofee Tea and Juices Office Home Gifting Travel [ Random Colours ]
Saqoware$5.623.0★6 rev
Newest
by launch date
OTE 350ml Coffee Travel Mug Double Walled Coffee Cup Vacuum Insulated Stainless Steel with Leakproof Lid Reusable Coffee Cups BPA-Free Mug to Go Cups for Hot Cold Drinks (Grey)
OTE$108.9616 rev
AMERTEER 17oz Travel Coffee Mug - Double Wall Insulated Vacuum Travel Coffee Mug with Flip Lid | Stainless Steel Leak Proof Coffee Cup Portable Iced Cafe Thermal Tumbler Suitable for Hot & Cold Drinks
AMERTEER$18.8364 rev
bottlebottle Bottle Bottle Stainless Steel Water Bottle 1 Litre with Straw - Leak-proof Insulated Bottle for Sports & Gym with Pill Compartment BPA-Free Double-Walled (Sweet Berry)
BOTTLE BOTTLE$88.65492 rev
TRAVELAND Coffee Mug Travel in Stainless Steel - 510ml - Leak & BPA Free Lid - Perfect Thermal Mug for Ice Coffee Hot Brews Fresh Juices Anywhere - Burgundy
Traveland$47.5781 rev
TRAVELAND Coffee Mug Travel in Stainless Steel - 510ml - Leak & BPA Free Lid - Perfect Thermal Mug for Ice Coffee Hot Brews Fresh Juices Anywhere - Dark Blue
Traveland$46.7981 rev
Trending
90-day click momentum
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Grey/Blue (Beachy Breeze)
Owala$86.704.6★
BOTTLE BOTTLE Stainless Steel Water Bottle with Straw Lid and Handle 32 oz Vacuum Insulated Water Bottle for Sports Travel Gym Hiking Leak-Proof Wide Mouth Water Bottles for Men and Women Pink Sunset
BOTTLE BOTTLE$83.664.4★
AMERTEER 17oz Travel Coffee Mug - Double Wall Insulated Vacuum Travel Coffee Mug with Flip Lid | Stainless Steel Leak Proof Coffee Cup Portable Iced Cafe Thermal Tumbler Suitable for Hot & Cold Drinks
AMERTEER$18.834.0★
bottlebottle Bottle Bottle Insulated Travel Mug 350ml Stainless Steel Office Coffee Cup with Push Button Lid Keeps Cold and Hot for 12 Hours (Black)
BOTTLE BOTTLE$54.314.3★
bottlebottle Bottle Bottle Stainless Steel Water Bottle 1 Litre with Straw - Leak-proof Insulated Bottle for Sports & Gym with Pill Compartment BPA-Free Double-Walled (Sweet Berry)
BOTTLE BOTTLE$88.654.7★
What buyers say about coffee mug
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Nice Design”
“it keeps my coffee warm just the way I like it”
“Leakage free”
“Excellent value”
“functioning as described”
“Durable water bottle”
“Good size”
“Sturdy”
“good materials”
What buyers complain about
“Low quality”
“It's leaking”
“Poor quality material”
“However the coffee stays warm only for 1hr which does not meet the description nor my expectations”
“not a good design”
“Has nothing to do with the presented photo”
“Rusted”
“Do not wash in the dishwasher”
“Leaks and doesnt keep coffee hot at all”
“Some of the cups are defective”
Top return reasons
Common questions
- Is coffee mug profitable to sell on Amazon United Arab Emirates?
- The niche generates $554K/yr across 53 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the coffee mug niche?
- 32 brands and 118 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in coffee mug?
- Top complaints mined from reviews: الجودة الشاملة, مانع للتسرب, جودة المواد. The return rate is 1.8%.
- When does demand for coffee mug peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the coffee mug niche?
- Listings span $1.77–$147.66; the average listing price is $48.87 (sweet spot $15–$100). The average incumbent carries 2,070 reviews — the moat a new listing must climb.