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Coffee Mug

Maybe

Products sell for $48.87 on average, inside the sweet spot. But buyers convert on only 1.2% of searches, so Coffee Mug is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 265 Kitchen niches · +12 vs the category median of 49
Market size
$554K/yr978K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
34%top-5 click share · 32 brands · 118 sellers

Flapen Score

Coffee Mug against its category

The dotted line is the Kitchen average. Past it, Coffee Mug is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Mug market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Coffee Mug 978K times last year and spent an estimated $554K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 978K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $554K a year.

Searches, last 12 months
978K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
1.2%
Market size, estimated
$554Ka year
Peak month
December1.7× the quietest month
Top search term
coffee mug200K searches a year

02 · Price

A sale here is worth $48.87.

Listings sell for $48.87 on average, from $1.77 to $147.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $48.87 that is $5K to $12K a year per listing.

Average price
$48.87inside the $15 to $100 sweet spot
Price range
$1.77–$147.66
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
1.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #72 within Kitchen. It carries 2,070 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
19.6%
Average rank
#72in Kitchen
Average rating
4.29 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,070per listing
Listings tracked
53

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Coffee Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$22K$44K$67K$89K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

118

Top-5 brand share

56%

Top 20: 89%

Top-5 click share

34%

Top 20: 65%

Open market

41%

  • BOTTLE BOTTLE32%
  • Borosil7%
  • Puraville6%
  • Owala6%
  • YINBAOGE5%
  • AMERTEER4%

Demand

Coffee Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Coffee Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee mug200K/yr
  • mug185K/yr
  • coffee cup108K/yr
  • cup81K/yr
  • travel mug53K/yr
  • bottle bottle33K/yr
  • mugs52K/yr
  • mug coffee45K/yr
  • coffee tumbler30K/yr
  • كوب قهوة23K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Mug

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “الجودة الشاملة”
29%of negative reviews mention “الجودة الشاملة”
1.8%of orders come back
“Low quality”
A buyer, on “الجودة الشاملة”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Coffee Mug questions

Answered from the same tracked data.