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Cast Iron Pan

Fail

Buyers convert on only 0.8% of searches, so Cast Iron Pan is a Fail.

Flapen Score
40
40 / 100
Ranks 231 of 265 Kitchen niches · −9 vs the category median of 49
Market size
$287K/yr249K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
43%top-5 click share · 19 brands · 74 sellers

Flapen Score

Cast Iron Pan against its category

The dotted line is the Kitchen average. Past it, Cast Iron Pan is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cast Iron Pan market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cast Iron Pan 249K times last year and spent an estimated $287K. The top 5 brands take 75% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
0.8%
Market size, estimated
$287Ka year
Peak month
November1.8× the quietest month
Top search term
cast iron pan72K searches a year

02 · Price

A sale here is worth $149.40.

Listings sell for $149.40 on average, from $39.65 to $469.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $149.40 that is $0 to $15K a year per listing.

Average price
$149.40above the $15 to $100 sweet spot
Price range
$39.65–$469.94
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
6.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #89 within Kitchen. It carries 11,232 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
98%
Out of stock, average day
12.2%
Average rank
#89in Kitchen
Average rating
4.37 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
11,232per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cast Iron Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$23K$34K$46K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

74

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

43%

Top 20: 78%

Open market

20%

  • Lodge38%
  • Simple Chef13%
  • EMPIRE TRADING & COMMERCE11%
  • MOZUVE7%
  • VICTORIA6%
  • BLYPHOO5%

Demand

Cast Iron Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Cast Iron Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cast iron pan72K/yr
  • cast iron cookware63K/yr
  • cast iron33K/yr
  • lodge32K/yr
  • lodge cast iron20K/yr
  • cast iron skillet11K/yr
  • iron pan8K/yr
  • skillet6K/yr
  • iron cast pan4K/yr

Reviews and returns

What reviews say buyers love and hate about Cast Iron Pan

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “الجودة الشاملة”
53%of negative reviews mention “الصدأ/التآكل”
6.2%of orders come back
“It rusts”
A buyer, on “الصدأ/التآكل”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cast Iron Pan questions

Answered from the same tracked data.