Casserole
FailDemand is soft, at -27.9% this quarter, so Casserole is a Fail.
- Flapen Score
- 39 / 100Ranks 239 of 265 Kitchen niches · −10 vs the category median of 4939
- Market size
- $64K/yr108K searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 36%top-5 click share · 15 brands · 46 sellers
Flapen Score
Casserole against its category
The dotted line is the Kitchen average. Past it, Casserole is stronger. Inside it, weaker.
Market
The Casserole market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Casserole 108K times last year and spent an estimated $64K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $64Ka year
- Top search term
- casserole44K searches a year
02 · Price
A sale here is worth $62.68.
Listings sell for $62.68 on average, from $12.75 to $282.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $62.68 that is $0 to $6K a year per listing.
- Average price
- $62.68inside the $15 to $100 sweet spot
- Price range
- $12.75–$282.64
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 6.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #104 within Kitchen. It carries 1,125 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 98%
- Out of stock, average day
- 19.4%
- Average rank
- #104in Kitchen
- Average rating
- 4.13 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,125per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Casserole products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Royalford 1600ml Excelia Stainless Steel Insulated Hotpot RF13014 Food-Grade Hot and Fresh Casserole PU Insulation Firm Twist Lock for Rice Roti Curry Assorted Colors
- Price
- $28.71
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

Royalford 2500ML Cosmos Insulated Casserole | Super PU Insulation Hot Pot with Stainless Steel Inner Casing | Dishwasher Safe | Serving Dishes with Lids | Hot Food Storage Container & Warmers
- Price
- $32.10
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 6y ago

Electric Hot Pot 1.8L Mini Multifunction Electric Cooker for Shabu-Shabu Stir Fry Noodles Pasta Nonstick Frying Pan for Sauté Dual Power Control Ramen Cooker for Dorm and Office
- Price
- $53.83
- Rating
- 4.1/5
- Reviews
- 136
- Age
- 2y ago

Royalford 1200ml Woodland Insulated Hotpot RF12966 Food-Grade Keeps Food Hot and Fresh Super PU Insulation Stainless Steel Inner Firm Twist Lock for Rice Roti Curry Multicolor 1pc
- Price
- $26.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Milton Aspire 500 Hot Pot Casserole Assorted Blue/Biege - L: 18.2 x H: 8.3 Diameter 15 CM
- Price
- $12.75
- Rating
- 3.1/5
- Reviews
- 11
- Age
- 2y ago
Trending
90-day click momentum
Royalford 1200ml Woodland Insulated Hotpot RF12966 Food-Grade Keeps Food Hot and Fresh Super PU Insulation Stainless Steel Inner Firm Twist Lock for Rice Roti Curry Multicolor 1pc
- Price
- $26.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Royalford 1600ml Excelia Stainless Steel Insulated Hotpot RF13014 Food-Grade Hot and Fresh Casserole PU Insulation Firm Twist Lock for Rice Roti Curry Assorted Colors
- Price
- $28.71
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

MINTAGE CASSEROLE GLACIER-2000 ML (GOLDEN PVD HANDLE)
- Price
- $18.68
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1y ago

MILTON 3-Piece Casserole Set (850ml 1.35L 1.85L) Double-Walled Hotpot with PU Insulation & Stainless Steel Inner Keeps Food Hot/Cold Perfect for Serving Chapati Roti & Mandi - Venice Reg - Green
- Price
- $86.57
- Rating
- 4.4/5
- Reviews
- 729
- Age
- 4y ago

Royalford 3pcs Woodland Insulated Hot Pot Set RF12965 Casserole Stainless Steel Inner Super PU Insulation 1200ml+1700ml+2700ml Food-Safe Easy to Carry Potlucks Multicolor
- Price
- $91.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Newest
by launch date
Royalford 1200ml Woodland Insulated Hotpot RF12966 Food-Grade Keeps Food Hot and Fresh Super PU Insulation Stainless Steel Inner Firm Twist Lock for Rice Roti Curry Multicolor 1pc
- Price
- $26.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Royalford 3pcs Heritage Insulated Hot Pot Set RF12990 Casserole Stainless Steel Inner Super PU Insulation 1200ml+1700ml+2700ml Food-Safe Easy to Carry Potlucks Multicolor
- Price
- $91.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Royalford 3pcs Woodland Insulated Hot Pot Set RF12965 Casserole Stainless Steel Inner Super PU Insulation 1200ml+1700ml+2700ml Food-Safe Easy to Carry Potlucks Multicolor
- Price
- $91.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Royalford 1200ml Heritage Insulated Hotpot RF12991 Food-Grade Casserole Super PU Insulation PP Outer Body Stainless Steel Inner Firm Twist Lock Multicolor 1pc
- Price
- $27.76
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

SEAGULL Deluxe Hotpot 3-Piece Set | Premium Insulated Casserole Set | Keeps Food Hot & Fresh (S(1L 1.5L 2.5L))
- Price
- $76.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
46
Top-5 brand share
89%
Top 20: 99%
Top-5 click share
36%
Top 20: 75%
Open market
9%
- Royalford43%
- MILTON36%
- AquaFalcon6%
- Delcasa2%
- Generic2%
- Kitpan2%
- Open — no brand owns it (9 brands, 9%)
Demand
Casserole search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Casserole search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- casserole44K/yr
- hot pot26K/yr
- hotpot20K/yr
- casserole set7K/yr
- hot pots for food7K/yr
- casserole pot3K/yr
Reviews and returns
What reviews say buyers love and hate about Casserole
We read the reviews and the return reasons for every product selling here.
“not keeping hot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Casserole questions
Answered from the same tracked data.









