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Cake Stand

Fail

Returns run at 8.2% of orders, so Cake Stand is a Fail.

Flapen Score
42
42 / 100
Ranks 217 of 265 Kitchen niches · −7 vs the category median of 49
Market size
$84K/yr81K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
55%top-5 click share · 18 brands · 79 sellers

Flapen Score

Cake Stand against its category

The dotted line is the Kitchen average. Past it, Cake Stand is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Stand market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cake Stand 81K times last year and spent an estimated $84K. The top 5 brands take 67% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
1.8%
Market size, estimated
$84Ka year
Peak month
February1.6× the quietest month
Top search term
cake stand66K searches a year

02 · Price

A sale here is worth $58.34.

Listings sell for $58.34 on average, from $17.38 to $153.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $58.34 that is $0 to $6K a year per listing.

Average price
$58.34inside the $15 to $100 sweet spot
Price range
$17.38–$153.97
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
8.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #77 within Kitchen. It carries 634 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#77in Kitchen
Average rating
4.30 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
634per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cake Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$17K$25K$34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

79

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

55%

Top 20: 96%

Open market

29%

  • WEIN24%
  • YARNOW13%
  • ATRDTO12%
  • LQZHBDWZ9%
  • Homeries9%
  • QFULL4%

Demand

Cake Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Cake Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake stand66K/yr
  • cake stand with lid6K/yr
  • cake stand for birthday5K/yr
  • cake plate4K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Stand

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “القيمة مقابل المال”
100%of negative reviews mention “الجودة الشاملة”
8.2%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Cake Stand questions

Answered from the same tracked data.