Is Brita Water Filter profitable to sell on Amazon United Arab Emirates?

Flapen scores Brita Water Filter 34 out of 100 on Amazon United Arab Emirates, a Fail. Shoppers spend $105K a year across 26 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew -4.6% in the last 90 days.

How competitive is the Brita Water Filter niche on Amazon United Arab Emirates?

4 brands and 45 sellers compete in Brita Water Filter on Amazon United Arab Emirates. The top 5 Brita Water Filter products take 52% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Brita Water Filter?

Brita Water Filter buyers on Amazon United Arab Emirates complain most about لون and جودة المواد. Returns run at 2.7% of orders.

What does it cost to enter the Brita Water Filter niche?

Brita Water Filter sells for $154.41 on average on Amazon United Arab Emirates, outside the $15 to $100 sweet spot. Listings run $77.27 to $291.29. The average product has 9,816 reviews, the count a new listing must catch up to.

Brita Water Filter

Fail

The top 5 brands take 100% of clicks, so Brita Water Filter is a Fail.

Filters High Price

Flapen Score: 34
34 / 100Ranks 253 of 265 Kitchen niches · −15 vs the category median of 49
Market size: $105K/yr18K searches / yr
90-day growth: -4.6%search demand this quarter
Competition: 52%top-5 click share · 4 brands · 45 sellers

Flapen Score

Brita Water Filter against its category

The dotted line is the Kitchen average. Past it, Brita Water Filter is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Brita Water Filter market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Brita Water Filter 18K times last year and spent an estimated $105K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months: 18K
Growth, 90 days vs prior 90: -4.6%
Conversion, latest week: 3.7%
Market size, estimated: $105Ka year
Top search term: brita water filter12K searches a year

02 · Price

A sale here is worth $154.41.

Listings sell for $154.41 on average, from $77.27 to $291.29. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $154.41 that is $0 to $15K a year per listing.

Average price: $154.41above the $15 to $100 sweet spot
Price range: $77.27–$291.29
Amazon United Arab Emirates median price: $60.52across 3,090 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$15K
Returns: 2.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #40 within Kitchen. It carries 9,816 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 38%
Prime listings: 100%
Out of stock, average day: 5.2%
Average rank: #40in Kitchen
Average rating: 4.53 starsAmazon United Arab Emirates average 4.27 stars
Average reviews: 9,816per listing
Listings tracked: 26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 43 months

Products