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Baking Paper

Fail

The top 5 brands take 96% of clicks, so Baking Paper is a Fail.

Flapen Score
47
47 / 100
Ranks 170 of 265 Kitchen niches · −2 vs the category median of 49
Market size
$314K/yr135K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
80%top-5 click share · 7 brands · 78 sellers

Flapen Score

Baking Paper against its category

The dotted line is the Kitchen average. Past it, Baking Paper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Paper market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Baking Paper 135K times last year and spent an estimated $314K. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $314K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
12.4%
Market size, estimated
$314Ka year
Peak month
February1.8× the quietest month
Top search term
baking paper67K searches a year

02 · Price

A sale here is worth $18.86.

Listings sell for $18.86 on average, from $4.70 to $40.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $18.86 that is $38K to $47K a year per listing.

Average price
$18.86inside the $15 to $100 sweet spot
Price range
$4.70–$40.58
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$38K–$47K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #148 within Kitchen. It carries 2,819 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#148in Kitchen
Average rating
4.51 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,819per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Baking Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$31K$63K$94K$126K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

78

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • فالكون باك FALCON PACK41%
  • Silver pot16%
  • FUN BY AL BAYADER فن16%
  • katbite13%
  • Sanita Club11%
  • Rnigg2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Baking Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Baking Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baking paper67K/yr
  • butter paper17K/yr
  • parchment paper17K/yr
  • ورق زبدة10K/yr
  • baking sheet7K/yr
  • parchment paper for baking6K/yr
  • baking paper roll4K/yr
  • ورق زبده4K/yr
  • cooking paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Paper

We read the reviews and the return reasons for every product selling here.

71%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الجودة الشاملة”
0.4%of orders come back
“Its quality is so bad”
A buyer, on “الجودة الشاملة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Baking Paper questions

Answered from the same tracked data.