baking dish
Skip itSoft demand (-38.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$80.33avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.82–$273.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$133K$133K/yr · 78K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,794.13avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, baking dish is a $133K/yr Amazon United Arab Emirates market (78K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
baking dish market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $161K–$201K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #218
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 77%
- Out of stock
- 9.4%
- Avg brand age
- 48 months
- Avg seller age
- 63 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
58
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
29%
Top 20: 72%
Open market
7%
- Pyrex80%
- Snapware4%
- Royalford3%
- MALACASA3%
- SPNOR2%
- Verona2%
- Open — no brand owns it (9 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.6% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.1×
Top baking dish search terms
- pyrex37K/yr
- pyrex with lid14K/yr
- baking dish12K/yr
- oven dish7K/yr
- بايركس8K/yr
Top baking dish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pyrex Glass Oven Roasters Rectangle Set of 2-3.7L + 2.7L Oven Microwave Freezer and Dishwasher Safe
Pyrex$92.534.6★536 rev
Pyrex Cook & Freeze Rectangular Glass Dish with Plastic Lid (4L) Oven Microwave Freezer & Dishwasher Safe
Pyrex$71.914.8★1,612 rev
Pyrex PY 277990 Transp Irresistible Ovenschaal Set van 3 Stuks
Pyrex$121.234.7★5,829 rev
Pyrex Essentials Rectangular Glass Roaster 2-Piece Set (3.7L + 2.6L) Borosilicate Oven Microwave & Freezer Safe Baking Dish with Ergonomic Handles Heat Resistant & Scratch Proof Roaster
Pyrex$95.824.7★992 rev
Pyrex Optimum Glass Rectangular Roaster High Resistance Easy Grip 39x25 cm 4
Pyrex$37.304.6★4,910 rev
Newest
by launch date
Pyrex Cook & Store Set of 2 Rectangular Glass Dishes with Red Lids 1.2L & 2.5L BPA-Free Storage and Bakeware
Pyrex$108.541 rev
Pyrex Cook & Store Rectangular Roaster with Lid - 400ML Capacity for Versatile Cooking and Storing
Pyrex$25.265 rev
Pyrex Measuring Jug 1L - Durable & Versatile Kitchen Tool
Pyrex$38.6453 rev
SPNOR Casserole Dish 39 * 22 CM Ceramic Baking Dish Large Lasagna Pan Deep Casserole Dishes for Oven 135 oz Deep Baking Pan with Handles Oven Safe and Durable Bakeware for Lasagna Roasts White
SPNOR$52.7428 rev
MALACASA Casserole Dishes for Oven Porcelain Baking Dishes Ceramic Bakeware Sets of 4 Rectangular Lasagna Pans Deep with Handles for Baking Cake Kitchen Blue (9.4/11.1/12.2/14.7) Series
MALACASA$160.347,327 rev
Trending
90-day click momentumPyrex Optimum Glass Rectangular Roaster High Resistance Easy Grip 39x25 cm 4
Pyrex$37.304.6★
Pyrex Essential Round Glass Casserole 2.1L Borosilicate Oven Microwave & Freezer Safe Baking Dish with Handles and Lid Heat Resistant & BPA-Free Durable Cooking & Serving Bowl
Pyrex$40.724.6★
Royalford BRS Glass 3piece Rectangular Baking Tray Clear RF8803
Royalford$31.904.4★
Pyrex Cook & Store Set of 2 Rectangular Glass Dishes with Red Lids 1.2L & 2.5L BPA-Free Storage and Bakeware
Pyrex$108.545.0★
Pyrex Simply Store 1-cup Glass Food Storage 6-Piece 6010170
Pyrex$117.044.7★
What buyers say about baking dish
What buyers praise and complain about, mined from review topics.What buyers love
“Great as described and quality”
“Great value”
“Great size”
“The glass qulity is very good i like it”
“Its really great quality easy to wash”
“sturdy”
“Its perfect you can keep them in a small storage”
What buyers complain about
“Very small”
“way too thin”
“Not as described”
Top return reasons
Common questions
- Is baking dish profitable to sell on Amazon United Arab Emirates?
- The niche generates $133K/yr across 52 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the baking dish niche?
- 15 brands and 58 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in baking dish?
- Top complaints mined from reviews: الحجم الكلي, سماكة, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 3.1%.
- When does demand for baking dish peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.
- What does it cost to enter the baking dish niche?
- Listings span $6.82–$273.70; the average listing price is $80.33 (sweet spot $15–$100). The average incumbent carries 3,794 reviews — the moat a new listing must climb.