Air Purifier
FailPrices span $90.30–$1510.53, mostly outside the sweet spot, so Air Purifier is a Fail.
- Flapen Score
- 42 / 100Ranks 217 of 265 Kitchen niches · −7 vs the category median of 4942
- Market size
- $5.4M/yr981K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 61 sellers
Flapen Score
Air Purifier against its category
The dotted line is the Kitchen average. Past it, Air Purifier is stronger. Inside it, weaker.
Market
The Air Purifier market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Air Purifier 981K times last year and spent an estimated $5.4M. The top 5 brands take 96% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 981K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.
- Searches, last 12 months
- 981K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $5.4Ma year
- Peak month
- November1.9× the quietest month
- Top search term
- air purifier582K searches a year
02 · Price
A sale here is worth $468.15.
Listings sell for $468.15 on average, from $90.30 to $1510.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $468.15 that is $234K to $351K a year per listing.
- Average price
- $468.15above the $15 to $100 sweet spot
- Price range
- $90.30–$1510.53
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $234K–$351K
- Returns
- 3.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #16 within Kitchen. It carries 6,979 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #16in Kitchen
- Average rating
- 4.45 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 6,979per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 5 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Air Purifier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEVOIT Air Purifiers for Bedroom Home 3-in-1 Filter Cleaner with Fragrance Sponge for Better Sleep Filters Smoke Allergies Pet Dander Odor Dust Office Desktop Portable Core Mini White
- Price
- $171.78
- Rating
- 4.4/5
- Reviews
- 37,583
- Age
- 4y ago

Levoit Air Purifiers Smart with Plasma for Home Bedroom 2026 Upgraded HEPA Filter with Air Quality Sensor Removes 99.97% Pollen Allergies Dust Odours Alexa Enabled with Quiet Auto Mode
- Price
- $475.76
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 10mo ago

LEVOIT Air Purifiers for Bedroom Home with Night Light 3-in-1 Filter Filters Smoke Allergies Pet Dander Odor Dust 25dB Ultra-quiet Office Desktop Portable Core Mini White
- Price
- $198.25
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 9mo ago

LEVOIT Smart Air Purifier for Home Bedroom HEPA Air Filter with Real Time Air Quality Sensor Removes 99.97% Pollen Allergies Dust Odours Alexa Enabled Air Cleaner with Quiet Auto Mode Core300S
- Price
- $430.64
- Rating
- 4.6/5
- Reviews
- 11,196
- Age
- 5y ago

LEVOIT Air Purifiers for Large Home Bedroom 83m CADR 400m/h Alexa Enabled HEPA Filter with PM2.5 Intelligent Air Quality Sensor Removes 99.97% Pollen Allergy Dust Smoke Pet Auto Mode White
- Price
- $695.63
- Rating
- 4.6/5
- Reviews
- 21,810
- Age
- 5y ago
Trending
90-day click momentum
Airtok Air Purifier for Home Large Room up to 2000 ft H13 True HEPA Filter for Pets Hair Smoke Odor Pollen Dual-Side Intake Air Cleaner with Air Quality Sensor 20dB Sleep Mode Washable Pre-Filter
- Price
- $360.90
- Rating
- 4.9/5
- Reviews
- 42
- Age
- 6mo ago

LEVOIT Air Purifiers with Plasma for Home Bedroom 90m 2026 Upgraded CADR 433m/h Alexa Enabled HEPA Filter with PM2.5 Intelligent Air Quality Sensor Removes 99.97% Pollen Allergy Dust Smoke Pet
- Price
- $740.21
- Rating
- 4.6/5
- Reviews
- 21,810
- Age
- 10mo ago

Air Purifier for Home Bedroom Necomi Air Filter Cleaner HEPA Filter Remove up to 99.97% Odor Dust Smoke Pollen & More Air Purifier with Night Light for Bedroom Living Room Kitchen
- Price
- $90.30
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 7mo ago

MORENTO Air Purifiers for Home Bedroom Office True HEPA Filter for Smoke Dust Pollen Pet Dander Odors Portable Air Purifier with Sleep Mode Fragrance Sponge 22dB Quiet Night Light MR2566 White
- Price
- $92.91
- Rating
- 4.4/5
- Reviews
- 4,913
- Age
- 1y ago

Xiaomi Smart Air Purifier 6 High CADR 443m/h Covers Rooms Up to 87.5m 5-in-1 HEPA Filtration Smart App & Voice Control Quiet Air Cleaner for Dust Smoke Pollen & Pet Dander
- Price
- $620.09
- Rating
- 4.4/5
- Reviews
- 1,142
- Age
- 9mo ago
Newest
by launch date
Airtok Air Purifier for Home Large Room up to 2000 ft H13 True HEPA Filter for Pets Hair Smoke Odor Pollen Dual-Side Intake Air Cleaner with Air Quality Sensor 20dB Sleep Mode Washable Pre-Filter
- Price
- $360.90
- Rating
- 4.9/5
- Reviews
- 42
- Age
- 6mo ago

Air Purifier for Home Bedroom Necomi Air Filter Cleaner HEPA Filter Remove up to 99.97% Odor Dust Smoke Pollen & More Air Purifier with Night Light for Bedroom Living Room Kitchen
- Price
- $90.30
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 7mo ago

LEVOIT Air Purifiers for Bedroom Home with Night Light 3-in-1 Filter Filters Smoke Allergies Pet Dander Odor Dust 25dB Ultra-quiet Office Desktop Portable Core Mini White
- Price
- $198.25
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 9mo ago

Xiaomi Smart Air Purifier 6 High CADR 443m/h Covers Rooms Up to 87.5m 5-in-1 HEPA Filtration Smart App & Voice Control Quiet Air Cleaner for Dust Smoke Pollen & Pet Dander
- Price
- $620.09
- Rating
- 4.4/5
- Reviews
- 1,142
- Age
- 9mo ago

Levoit Air Purifiers Smart with Plasma for Home Bedroom 2026 Upgraded HEPA Filter with Air Quality Sensor Removes 99.97% Pollen Allergies Dust Odours Alexa Enabled with Quiet Auto Mode
- Price
- $475.76
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
61
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
2%
- Levoit66%
- Xiaomi17%
- AIRTOK7%
- Honeywell5%
- MORENTO2%
- BLUEAIR2%
- Open — no brand owns it (2 brands, 2%)
Demand
Air Purifier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Air Purifier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- air purifier582K/yr
- levoit air purifier93K/yr
- air purifiers & humidifiers58K/yr
- xiaomi air purifier41K/yr
- levoit32K/yr
- منقي هواء للمنزل26K/yr
- levoit core 300s15K/yr
- air filter15K/yr
- منقي هواء12K/yr
- hepa air purifier12K/yr
Reviews and returns
What reviews say buyers love and hate about Air Purifier
We read the reviews and the return reasons for every product selling here.
“Broke after a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Purifier questions
Answered from the same tracked data.









