Air Fryer
FailPrices span $78.67–$684.77, mostly outside the sweet spot, so Air Fryer is a Fail.
- Flapen Score
- 44 / 100Ranks 198 of 265 Kitchen niches · −5 vs the category median of 4944
- Market size
- $5.2M/yr1.8M searches / yr
- 90-day growth
- -17.1%search demand this quarter
- Competition
- 43%top-5 click share · 9 brands · 44 sellers
Flapen Score
Air Fryer against its category
The dotted line is the Kitchen average. Past it, Air Fryer is stronger. Inside it, weaker.
Market
The Air Fryer market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Air Fryer 1.8M times last year and spent an estimated $5.2M. The top 5 brands take 95% of clicks. Demand peaks in Feb–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.2M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -17.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $5.2Ma year
- Peak month
- November1.8× the quietest month
- Top search term
- air fryer1.1M searches a year
02 · Price
A sale here is worth $282.75.
Listings sell for $282.75 on average, from $78.67 to $684.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $282.75 that is $71K to $141K a year per listing.
- Average price
- $282.75above the $15 to $100 sweet spot
- Price range
- $78.67–$684.77
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $71K–$141K
- Returns
- 3.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #37 within Kitchen. It carries 3,525 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #37in Kitchen
- Average rating
- 4.38 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,525per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Air Fryer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BLACK+DECKER 8-in-1 Digital Air Fryer with Window 7.2L Large Capacity 1800W Rapid Air Technology LED Touch Display Dehydrate Function Dishwasher Safe Basket Cool-Touch Handle - AF7210-B5
- Price
- $170.10
- Rating
- 4.4/5
- Reviews
- 986
- Age
- 1y ago

Nutricook Air Fryer Slim XL 7.6L 2.4KG Extra-Large Basket Space-Saving Slim Design Air Fry Bake Reheat with 5 Presets Clear Window & Internal Light AFS200 Black 1700 Watts 2 Yr Warranty
- Price
- $243.42
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 2y ago

BLACK+DECKER 8 in 1 Digital Air Fryer | 3.5L Capacity with Rapid Air Convection Technology | 1500W Power with Colored LED Display | Auto OFF Function with 3 Beep Shake Reminder | AF3550-B5
- Price
- $124.82
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago

Nutricook 10-in-1 Digital Air Fryer 5.2L with Clear Window & Internal Light Pro-Cyclone Fast Cooking Technology 1500W | LED Touch Display Healthy Ceramic Coating Dehydrate Mode | 2-Year Warranty
- Price
- $185.21
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 2y ago
![Philips Airfryer 2000 Series 4.2L - 1500W power RapidAir technology digital touch screen 13 cooking options 9 preset functions Up to 90% less fat Black - NA229/09[Amazon Exclusive]](https://m.media-amazon.com/images/I/310Up2k+YoL.jpg)
Philips Airfryer 2000 Series 4.2L - 1500W power RapidAir technology digital touch screen 13 cooking options 9 preset functions Up to 90% less fat Black - NA229/09[Amazon Exclusive]
- Price
- $251.67
- Rating
- 4.7/5
- Reviews
- 3,558
- Age
- 1y ago
Trending
90-day click momentum
Philips Airfryer 2000 Series - 6.2L 9 Preset Functions See-Through Cooking Window HomeID App Deliciously Crisp With RapidAir Technology 1700W BLACK - NA230/09
- Price
- $252.38
- Rating
- 4.6/5
- Reviews
- 624
- Age
- 9mo ago

Ninja Crispi 4-in-1 Portable Glass Air Fryer Cooking System 1700W 1.4L & 3.8L Glass Containers with Storage Lids Cyberspace Gray FN101MEGY 2 Years Warranty Middle East Version
- Price
- $585.94
- Rating
- 4.5/5
- Reviews
- 7,040
- Age
- 1y ago

Philips Airfryer XL - 6.2L 1700W Analogue 12 Cooking Functions Rapid Air Technology Black - NA130/09
- Price
- $220.70
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 1y ago

BLACK+DECKER 8-in-1 Digital Air Fryer 4.5L Non-Stick Basket 1500W Rapid Air Technology LED Touch Display 24-Hour Delay Timer Auto-Off Safety Dishwasher Safe Basket AF4510-B5
- Price
- $129.53
- Rating
- 4.3/5
- Reviews
- 356
- Age
- 1y ago

BLACK+DECKER 8 in 1 Digital Air Fryer | 3.5L Capacity with Rapid Air Convection Technology | 1500W Power with Colored LED Display | Auto OFF Function with 3 Beep Shake Reminder | AF3550-B5
- Price
- $124.82
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago
Newest
by launch date
Philips Airfryer 2000 Series - 6.2L 9 Preset Functions See-Through Cooking Window HomeID App Deliciously Crisp With RapidAir Technology 1700W BLACK - NA230/09
- Price
- $252.38
- Rating
- 4.6/5
- Reviews
- 624
- Age
- 9mo ago

Philips Airfryer XL - 6.2L 1700W Analogue 12 Cooking Functions Rapid Air Technology Black - NA130/09
- Price
- $220.70
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 1y ago

Philips 5000 series Dual Basket Airfryer with Steaming function 9L capacity 12 presets and 19 different ways to cook Shake reminder for better cooking steam cleaning-NA555/09
- Price
- $668.92
- Rating
- 4.5/5
- Reviews
- 244
- Age
- 1y ago

BLACK+DECKER 8 in 1 Digital Air Fryer | 3.5L Capacity with Rapid Air Convection Technology | 1500W Power with Colored LED Display | Auto OFF Function with 3 Beep Shake Reminder | AF3550-B5
- Price
- $124.82
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago

BLACK+DECKER 8-in-1 Digital Air Fryer with Window 7.2L Large Capacity 1800W Rapid Air Technology LED Touch Display Dehydrate Function Dishwasher Safe Basket Cool-Touch Handle - AF7210-B5
- Price
- $170.10
- Rating
- 4.4/5
- Reviews
- 986
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
44
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
3%
- BLACK+DECKER31%
- PHILIPS29%
- Nutricook21%
- evvoli9%
- NINJA5%
- Cosori2%
- Open — no brand owns it (3 brands, 3%)
Demand
Air Fryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Air Fryer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- air fryer1.1M/yr
- airfryer160K/yr
- air fryers67K/yr
- philips air fryer88K/yr
- nutricook air fryer71K/yr
- اير فراير45K/yr
- قلاية هوائية44K/yr
- air fryer philips44K/yr
- fryers34K/yr
- مقالي11K/yr
Reviews and returns
What reviews say buyers love and hate about Air Fryer
We read the reviews and the return reasons for every product selling here.
“Stops working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Fryer questions
Answered from the same tracked data.









