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Toilet Brush

Pass

Toilet Brush scores 70 out of 100, a Pass. Shoppers spend $644K a year here, search demand grew +5.2% this quarter, and returns run at 1.1% of orders.

Flapen Score
70
70 / 100
Top 1% of 213 Home niches · +19 vs the category median of 51
Market size
$644K/yr240K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
39%top-5 click share · 26 brands · 107 sellers

Flapen Score

Toilet Brush against its category

The dotted line is the Home average. Past it, Toilet Brush is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Brush market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Toilet Brush 240K times last year and spent an estimated $644K. The top 5 brands take 56% of clicks. Demand peaks in Jan. Flapen scores it 70 out of 100, a Pass.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $644K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
8.7%
Market size, estimated
$644Ka year
Peak month
January1.5× the quietest month
Top search term
toilet brush188K searches a year

02 · Price

A sale here is worth $30.98.

Listings sell for $30.98 on average, from $5.01 to $77.31. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $30.98 that is $15K to $23K a year per listing.

Average price
$30.98inside the $15 to $100 sweet spot
Price range
$5.01–$77.31
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$15K–$23K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #59 within Home. It carries 2,139 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#59in Home
Average rating
4.31 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,139per listing
Listings tracked
39

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$19K$39K$58K$77K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

107

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

39%

Top 20: 83%

Open market

39%

  • Ikea24%
  • SetSail9%
  • MR.SIGA9%
  • Vileda7%
  • Scotch-Brite6%
  • Royalford5%

Demand

Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet brush188K/yr
  • toilet brush and holder set23K/yr
  • toilet cleaner brush17K/yr
  • toilet cleaning brush7K/yr
  • فرشاة مرحاض5K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Brush

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “الجودة الشاملة”
22%of negative reviews mention “الحجم الكلي”
1.1%of orders come back
“Too small”
A buyer, on “الحجم الكلي”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toilet Brush questions

Answered from the same tracked data.