toilet brush
Worth a lookShows a sweet-spot price point ($30.98 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.98avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$5.01–$77.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$644K$644K/yr · 240K searches
Review moat
Okay2,139.46avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, toilet brush is a $644K/yr Amazon United Arab Emirates market (240K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan. Verdict: Worth a look — 70/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toilet brush market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $775K–$929K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 5.9%
- Avg brand age
- 42 months
- Avg seller age
- 84 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
107
Top-5 brand share
56%
Top 20: 96%
Top-5 click share
39%
Top 20: 83%
Open market
39%
- Ikea24%
- SetSail9%
- MR.SIGA9%
- Vileda7%
- Scotch-Brite6%
- Royalford5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top toilet brush search terms
- toilet brush188K/yr
- toilet brush and holder set23K/yr
- toilet cleaner brush17K/yr
- toilet cleaning brush7K/yr
- فرشاة مرحاض5K/yr
Top toilet brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ikea Pulmen Toilet Brush with Holder Black (Pack of 2)
Ikea$16.904.4★579 rev
SetSail Toilet Brush and Holder Self Closing Lid Toilet Bowl Brushes Holder and Extra Long Handle Ventilated Toilet Brush Set for Bathroom Cleaning Nylon Bristles Black
SetSail$33.454.6★4,679 rev
Ikea Bolmen Toilet Brush/Holder Black 14.02X4.29X4.09 Inch
Ikea$11.194.5★6,497 rev
Vileda Power Brush Toilet Cleaning Brush Set Anti Clog Bristles Ergonomic Grasp Open Body Hygienic White and Blue
Vileda$26.594.4★1,987 rev
MR.SIGA Toilet Brush and Holder Wall Mounted Toilet Brush for Bathroom Cleaning Compact Toilet Brush with Holder Set Black 1 Pack
MR.SIGA$37.244.4★1,679 rev
Newest
by launch date
Saf Toilet Brush with Holder Bathroom Cleaning Brush Set for Deep Cleaning & Hygiene
saf$8.435 rev
Amazon Basics Toilet Bowl Brushes and Holder Set with No-Slip Grip and Heavy Duty Bristles Pack of 4 White (Previously AmazonCommercial Brand)
Amazon Basics$42.961,171 rev
SKY-TOUCH Toilet Brush and Holder Wall-Mounted and Floor-Standing Dual Purpose Bowl Cleaning Brush with Extra Long Handle Ventilated Nylon Bristles Easy Keep Clean
SKY-TOUCH$17.3431 rev
Vileda Silicone Toilet Brush with Flex Head and Stainless Steel Handle - Toilet Brush with 2-in-1 Cleaning Zones - Hygienic Odour-Proof Rustproof Quick Drying Durable and Ready to Use
Vileda$77.31408 rev
Royalford Toilet Brush - RF6997GR/ Compact and Light-Weight Washroom Brushes Perfect for Cleaning Indian and Western Style Toilets
Royalford$7.222 rev
Trending
90-day click momentumSaf Toilet Brush with Holder Bathroom Cleaning Brush Set for Deep Cleaning & Hygiene
saf$8.434.2★
Vileda Silicone Toilet Brush with Flex Head and Stainless Steel Handle - Toilet Brush with 2-in-1 Cleaning Zones - Hygienic Odour-Proof Rustproof Quick Drying Durable and Ready to Use
Vileda$77.314.4★
Amazon Basics Toilet Bowl Brushes and Holder Set with No-Slip Grip and Heavy Duty Bristles Pack of 4 White (Previously AmazonCommercial Brand)
Amazon Basics$42.964.6★
Royalford Toilet Brush - RF6997GR/ Compact and Light-Weight Washroom Brushes Perfect for Cleaning Indian and Western Style Toilets
Royalford$7.225.0★
Sulfar Toilet Brush with Holder | Long Handle Toilet Cleaning Brush for Indian & Western Style Toilets | Deep Cleaning Compact Design Black 1 Pc
Sulfar$9.614.9★
What buyers say about toilet brush
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Easy to use”
“Better than expected”
“Value for money”
“Elegant and practical”
“small and compact”
“With 40 refills included, its a durable, convenient, and great-value cleaning solution for toilets, sinks, and bathtubs”
“good quality and nice color”
“At the start it cleaned well”
“Fits the aesthetic of the washroom”
What buyers complain about
“Too small”
“Inaccurate description”
“Cheap quality”
“After using 5 weeks I can totally say silicon is not good for cleaning”
“I guess the got someone elses returned items”
“Comes in three pieces that are difficult to put together”
“Then I noticed it left some blue stains I tried to scrub right after nothing worked it stains”
“The handle should have been one piece”
“Product is not even functional”
“Came with no stick/handle”
Top return reasons
Common questions
- Is toilet brush profitable to sell on Amazon United Arab Emirates?
- The niche generates $644K/yr across 39 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Worth a look (70/100).
- How competitive is the toilet brush niche?
- 26 brands and 107 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in toilet brush?
- Top complaints mined from reviews: الحجم الكلي, المنتج المعلن عنه مقابل المنتج الفعلي, الجودة الشاملة. The return rate is 1.1%.
- When does demand for toilet brush peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the toilet brush niche?
- Listings span $5.01–$77.31; the average listing price is $30.98 (sweet spot $15–$100). The average incumbent carries 2,139 reviews — the moat a new listing must climb.