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Mop

Pass

Mop scores 66 out of 100, a Pass. Shoppers spend $3.1M a year here, demand is soft, at -5.8% this quarter, and returns run at 1.8% of orders.

Flapen Score
66
66 / 100
Top 3% of 213 Home niches · +15 vs the category median of 51
Market size
$3.1M/yr1.0M searches / yr
90-day growth
-5.8%search demand this quarter
Competition
39%top-5 click share · 22 brands · 84 sellers

Flapen Score

Mop against its category

The dotted line is the Home average. Past it, Mop is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mop market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Mop 1.0M times last year and spent an estimated $3.1M. The top 5 brands take 71% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
4.9%
Market size, estimated
$3.1Ma year
Peak month
November1.3× the quietest month
Top search term
mop303K searches a year

02 · Price

A sale here is worth $62.02.

Listings sell for $62.02 on average, from $14.02 to $203.10. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $62.02 that is $47K to $62K a year per listing.

Average price
$62.02inside the $15 to $100 sweet spot
Price range
$14.02–$203.10
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
$47K–$62K
Returns
1.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #44 within Home. It carries 4,681 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#44in Home
Average rating
3.92 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,681per listing
Listings tracked
43

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Mop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$124K$248K$373K$497K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

84

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

39%

Top 20: 78%

Open market

26%

  • Vileda32%
  • Royalford21%
  • JOYMOOP10%
  • Delcasa4%
  • CLDREAM4%
  • Natural Guest3%

Demand

Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mop303K/yr
  • mops for floor cleaning249K/yr
  • vileda mop88K/yr
  • floor mop75K/yr
  • ممسحة ارضيات53K/yr
  • spin mop40K/yr
  • mop and basket40K/yr
  • mop bucket20K/yr
  • مساحة أرضيات21K/yr
  • ممسحه ارضيات19K/yr

Reviews and returns

What reviews say buyers love and hate about Mop

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “الجودة الشاملة”
30%of negative reviews mention “الجودة الشاملة”
1.8%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mop questions

Answered from the same tracked data.