Tissue Box
PassTissue Box scores 68 out of 100, a Pass. Shoppers spend $4.2M a year here, search demand grew +3.3% this quarter, and returns run at 0.2% of orders.
- Flapen Score
- 68 / 100Top 3% of 371 Health niches · +17 vs the category median of 5168
- Market size
- $4.2M/yr1.5M searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 76 sellers
Flapen Score
Tissue Box against its category
The dotted line is the Health average. Past it, Tissue Box is stronger. Inside it, weaker.
Market
The Tissue Box market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Tissue Box 1.5M times last year and spent an estimated $4.2M. The top 5 brands take 86% of clicks. Flapen scores it 68 out of 100, a Pass.
01 · Demand
15.8% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 15.8%
- Market size, estimated
- $4.2Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- tissue box617K searches a year
02 · Price
A sale here is worth $18.48.
Listings sell for $18.48 on average, from $8.19 to $98.25. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $18.48 that is $148K to $185K a year per listing.
- Average price
- $18.48inside the $15 to $100 sweet spot
- Price range
- $8.19–$98.25
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $148K–$185K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Home Care & Cleaning. It carries 648 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Home Care & Cleaning
- Average rating
- 4.46 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 648per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Tissue Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kleenex Daily Care Facial Tissue - Pack Of 5 Boxes 120 Sheets X 2 Ply
- Price
- $8.46
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 2y ago
Fine Fluffy Facial Tissue 10 packs of 200 sheets x 2 Ply
- Price
- $24.25
- Rating
- 4.6/5
- Reviews
- 2,691
- Age
- 7y ago
Fine Facial Tissue Boxes 5 Packs of 170 Sheets x 2 Ply
- Price
- $12.56
- Rating
- 4.6/5
- Reviews
- 1,457
- Age
- 4y ago
Scott Facial Tissue 2 PLY Super Saver 140 Sheets x 5 Tissue Boxes
- Price
- $8.19
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 1y ago
Nice Touch Facial Tissue Black & Gold Box - 5 Packs of 200 Sheets - Contains 1000 Premium 2 Ply Tissues
- Price
- $11.03
- Rating
- 4.1/5
- Reviews
- 495
- Age
- 2y ago
Trending
90-day click momentum
Petals Facial Tissue -140 sheets - Pack of 5 - Ultra-Soft 2-Ply Tissues for Facial Cleansing Makeup Removal & Everyday Use - Hypoallergenic Absorbent Eco-Friendly Tissue Box
- Price
- $11.65
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11mo ago
Softcare Premium Ultra-Soft Nylon Facial Tissue 500 Sheets X 1 ply Pack of 5
- Price
- $17.30
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 5y ago
Petals Facial Tissue 200 sheets - Ultra-Soft 2-Ply Tissues for Facial Cleansing Makeup Removal & Everyday Use Hypoallergenic Absorbent Eco-Friendly Tissue Box
- Price
- $13.97
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11mo ago
Kleenex Ultra Strong Facial Tissue 2 PLY 10 Soft Packs x 114 Sheets Strong Multi Purpose Tissue
- Price
- $14.62
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago
Brandsfinity Daily Care Facial Tissue - Pack of 10 Boxes Total 2000 Sheets 2 Ply Large Soft & Fluffy Facial Tissues (200 Sheets each box)
- Price
- $27.06
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 1y ago
Newest
by launch datePetals Facial Tissue 200 sheets - Ultra-Soft 2-Ply Tissues for Facial Cleansing Makeup Removal & Everyday Use Hypoallergenic Absorbent Eco-Friendly Tissue Box
- Price
- $13.97
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11mo ago
Petals Facial Tissue -140 sheets - Pack of 5 - Ultra-Soft 2-Ply Tissues for Facial Cleansing Makeup Removal & Everyday Use - Hypoallergenic Absorbent Eco-Friendly Tissue Box
- Price
- $11.65
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11mo ago
Kleenex Ultra Strong Facial Tissue 2 PLY 10 Soft Packs x 114 Sheets Strong Multi Purpose Tissue
- Price
- $14.62
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago
Brandsfinity Daily Care Facial Tissue - Pack of 5 Boxes Total 1000 Sheets 2 Ply Large Soft & Fluffy Facial Tissues (200 Sheets each box)
- Price
- $13.53
- Rating
- 4.1/5
- Reviews
- 116
- Age
- 1y ago
Brandsfinity Daily Care Facial Tissue - Pack of 10 Boxes Total 2000 Sheets 2 Ply Large Soft & Fluffy Facial Tissues (200 Sheets each box)
- Price
- $27.06
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
76
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
11%
- Fine38%
- Kleenex27%
- Scott8%
- BRANDSFINITY7%
- Nice Touch6%
- Lulu3%
- Open — no brand owns it (7 brands, 11%)
Demand
Tissue Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Tissue Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tissue box617K/yr
- tissue313K/yr
- facial tissue89K/yr
- fine tissue71K/yr
- tissue paper55K/yr
- tissues47K/yr
- مناديل وجه33K/yr
- مناديل سحب25K/yr
- كلينكس31K/yr
- kleenex23K/yr
Reviews and returns
What reviews say buyers love and hate about Tissue Box
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tissue Box questions
Answered from the same tracked data.