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Dog Wipes

Pass

Dog Wipes scores 67 out of 100, a Pass. Shoppers spend $367K a year here, search demand grew +3.6% this quarter, and returns run at 0.3% of orders.

Flapen Score
67
67 / 100
Top 4% of 371 Health niches · +16 vs the category median of 51
Market size
$367K/yr63K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
42%top-5 click share · 22 brands · 96 sellers

Flapen Score

Dog Wipes against its category

The dotted line is the Health average. Past it, Dog Wipes is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Wipes market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dog Wipes 63K times last year and spent an estimated $367K. The top 5 brands take 56% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $367K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
14.1%
Market size, estimated
$367Ka year
Peak month
April1.3× the quietest month
Top search term
dog wipes23K searches a year

02 · Price

A sale here is worth $41.41.

Listings sell for $41.41 on average, from $15.86 to $145.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $41.41 that is $10K to $21K a year per listing.

Average price
$41.41inside the $15 to $100 sweet spot
Price range
$15.86–$145.06
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$10K–$21K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #23 within Home Care & Cleaning. It carries 1,848 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
97%
Out of stock, average day
13.4%
Average rank
#23in Home Care & Cleaning
Average rating
4.41 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,848per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dog Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$29K$44K$59K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

96

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

42%

Top 20: 82%

Open market

38%

  • Ksaid15%
  • SKY-TOUCH14%
  • SAWA Health & Household13%
  • StarDotHash8%
  • Earth Rated7%
  • Doctor Pet6%

Demand

Dog Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dog Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog wipes23K/yr
  • pet wipes22K/yr
  • cat wipes11K/yr
  • pet wipes for dogs6K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Wipes

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “سهولة التنظيف”
25%of negative reviews mention “جودة المواد”
0.3%of orders come back
“a plastic sheet, not material”
A buyer, on “جودة المواد”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Wipes questions

Answered from the same tracked data.