Womens Handbags & Shoulder Bags
MaybeThe top 5 products take only 11% of clicks. But buyers convert on only 0.2% of searches, so Womens Handbags & Shoulder Bags is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 214 Fashion niches · +6 vs the category median of 4955
- Market size
- $2.4M/yr5.3M searches / yr
- 90-day growth
- +24.7%search demand this quarter
- Competition
- 11%top-5 click share · 47 brands · 190 sellers
Flapen Score
Womens Handbags & Shoulder Bags against its category
The dotted line is the Fashion average. Past it, Womens Handbags & Shoulder Bags is stronger. Inside it, weaker.
Market
The Womens Handbags & Shoulder Bags market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Womens Handbags & Shoulder Bags 5.3M times last year and spent an estimated $2.4M. The top 5 brands take 75% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 5.3M
- Growth, 90 days vs prior 90
- +24.7%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $2.4Ma year
- Peak month
- November1.8× the quietest month
- Top search term
- bags for women793K searches a year
02 · Price
A sale here is worth $226.16.
Listings sell for $226.16 on average, from $18.97 to $566.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $226.16 that is $0 to $23K a year per listing.
- Average price
- $226.16above the $15 to $100 sweet spot
- Price range
- $18.97–$566.40
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$23K
- Returns
- 6.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
49% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #652 within Fashion. It carries 971 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 100%
- Out of stock, average day
- 9.3%
- Average rank
- #652in Fashion
- Average rating
- 4.42 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 971per listing
- Listings tracked
- 239
04 · Newcomers
Amazon counts 19 of last year's 52 launches as successful.
52 products launched here in the last 12 months. Amazon counts 19 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 52
- Successful launches
- 19Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Womens Handbags & Shoulder Bags products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BananaHome Women Shoulder Tote Bag Stylish Waterproof Nylon Ladies Shoulder Bag Nylon Top-Handle Purse Zipper Foldable Handbag Folding Beach Travel Bag for Work Shopping Travel (BlackL52x20x32cm)
- Price
- $69.32
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 2y ago
COCIFER Purses and Handbags for Women Shoulder Tote Bags Top Handle Satchel C Black Medium
- Price
- $60.88
- Rating
- 4.2/5
- Reviews
- 9,457
- Age
- 5y ago
Efilra Crossbody Bag for Women Small Leather Camera Purse Thick Strap Cross-body Bags Triple Zip Shoulder Bag with Guitar Strap C-beige Camera Crossbody Bag
- Price
- $31.53
- Rating
- 3.9/5
- Reviews
- 178
- Age
- 3y ago
Guess Womens Noelle Ii Top Zip Shoulder Handbag
- Price
- $257.23
- Rating
- 4.6/5
- Reviews
- 1,729
- Age
- 1y ago
Amazon Basics Underseat Carry-On Rolling Travel Bag with (35cm) Black
- Price
- $154.39
- Rating
- 4.4/5
- Reviews
- 2,668
- Age
- 6y ago
Trending
90-day click momentumAmazon Basics Underseat Carry-On Rolling Travel Bag with (35cm) Black
- Price
- $154.39
- Rating
- 4.4/5
- Reviews
- 2,668
- Age
- 6y ago
JW PEI Womens Noor Top Handle Bag - Elephant Gray
- Price
- $347.39
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 11mo ago
Michael Kors Jet Set Large East/West Crossbody Brown One Size
- Price
- $438.48
- Rating
- 4.5/5
- Reviews
- 665
- Age
- 6y ago
JW PEI Womens Nala Wide Tote Bag - Deep Brown
- Price
- $434.25
- Rating
- 3.6/5
- Reviews
- 52
- Age
- 7mo ago
Guess Womens Noelle Ii Top Zip Shoulder Handbag
- Price
- $255.67
- Rating
- 4.6/5
- Reviews
- 1,729
- Age
- 1y ago
Newest
by launch dateJW PEI Womens Nala Wide Tote Bag - Deep Brown
- Price
- $434.25
- Rating
- 3.6/5
- Reviews
- 52
- Age
- 7mo ago
JW PEI Womens Noor Top Handle Bag - Elephant Gray
- Price
- $347.39
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 11mo ago
Guess Womens Noelle Ii Top Zip Shoulder Handbag
- Price
- $257.23
- Rating
- 4.6/5
- Reviews
- 1,729
- Age
- 1y ago
Guess Womens Noelle Ii Top Zip Shoulder Handbag
- Price
- $245.78
- Rating
- 4.6/5
- Reviews
- 1,729
- Age
- 1y ago
Guess Womens Noelle Ii Crossbody Flap Organizer Handbag
- Price
- $168.60
- Rating
- 4.3/5
- Reviews
- 194
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 11% of clicks. An open shelf where new products get seen.
Brands
47 falling
Sellers
190
Top-5 brand share
75%
Top 20: 93%
Top-5 click share
11%
Top 20: 29%
Open market
26%
- GUESS25%
- JW PEI21%
- ALDO17%
- Ted Baker4%
- COCIFER4%
- BananaHome3%
Demand
Womens Handbags & Shoulder Bags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Womens Handbags & Shoulder Bags search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bags for women793K/yr
- guess bags women663K/yr
- aldo bags for women545K/yr
- handbags for women250K/yr
- tote bags for women319K/yr
- bag292K/yr
- womens handbags & shoulder bags536K/yr
- tote bag224K/yr
- guess211K/yr
- crossbody bag for women168K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Handbags & Shoulder Bags
We read the reviews and the return reasons for every product selling here.
“Big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Handbags & Shoulder Bags questions
Answered from the same tracked data.