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Wallet for Women

Fail

Buyers convert on only 0.5% of searches, so Wallet for Women is a Fail.

Flapen Score
46
46 / 100
Ranks 126 of 214 Fashion niches · −3 vs the category median of 49
Market size
$273K/yr615K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
39%top-5 click share · 21 brands · 50 sellers

Flapen Score

Wallet for Women against its category

The dotted line is the Fashion average. Past it, Wallet for Women is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wallet for Women market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Wallet for Women 615K times last year and spent an estimated $273K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 615K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months
615K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
0.5%
Market size, estimated
$273Ka year
Peak month
November1.8× the quietest month
Top search term
wallet for women263K searches a year

02 · Price

A sale here is worth $90.63.

Listings sell for $90.63 on average, from $17.12 to $191.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $90.63 that is $0 to $9K a year per listing.

Average price
$90.63inside the $15 to $100 sweet spot
Price range
$17.12–$191.46
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #325 within Fashion. It carries 1,758 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
15.6%
Average rank
#325in Fashion
Average rating
4.51 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,758per listing
Listings tracked
56

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Wallet for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$8K$16K$25K$33K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 falling

Sellers

50

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

39%

Top 20: 71%

Open market

17%

  • ALDO34%
  • GUESS24%
  • Timberland10%
  • aldebran8%
  • Ofrdncy4%
  • Bostanten4%
  • Open — no brand owns it (15 brands, 17%)

Demand

Wallet for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Wallet for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wallet for women263K/yr
  • women wallet71K/yr
  • guess wallet women43K/yr
  • card holder women35K/yr
  • aldo wallet for women26K/yr
  • wallet women22K/yr
  • ladies wallet21K/yr
  • guess wallet19K/yr
  • محفظة نسائية20K/yr
  • womens wallet18K/yr

Reviews and returns

What reviews say buyers love and hate about Wallet for Women

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “الحجم الكلي”
4.8%of orders come back
“Smaller than expected”
A buyer, on “الحجم الكلي”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Wallet for Women questions

Answered from the same tracked data.