underwear women
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$59.31avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Good$19.47–$173.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$152K$152K/yr · 319K searches
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Review moat
Bad9,882.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, underwear women is a $152K/yr Amazon United Arab Emirates market (319K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
underwear women market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $89K–$119K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 61%
- Out of stock
- 10.5%
- Avg brand age
- 44 months
- Avg seller age
- 75 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
88
Top-5 brand share
51%
Top 20: 96%
Top-5 click share
19%
Top 20: 49%
Open market
43%
- INNERSY19%
- DEANGELMON11%
- Generic8%
- Dress Cici7%
- wirarpa6%
- Love Bell6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top underwear women search terms
- underwear women102K/yr
- panty30K/yr
- cotton underwear for women23K/yr
- pantie for women31K/yr
- panties22K/yr
- seamless underwear women21K/yr
- ملابس داخليه نسائية21K/yr
- women underwear15K/yr
- womens underwear8K/yr
- women underwear cotton10K/yr
Top underwear women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INNERSY Womens Regular Cotton Underwear Soft Breathable Hipster Panties 6-Pack(Dark Vintage X-Large)
INNERSY$76.173.9★42 rev
INNERSY Womens Regular Cotton Underwear Soft Breathable Hipster Panties 6-Pack(Dark Vintage Small)
INNERSY$75.393.9★42 rev
ALYA Premium Underwear for Women Mid Rise Womens Knickers Breathable Organic Cotton Pants for Women Comfortable Ladies Knickers (XL White (P05))
ALYA UNDERWEAR$46.914.2★1,051 rev
DEANGELMON Seamless Thongs for Women No Show Thong Underwear Women Comfortable Multiple Pack (6P1 XL)
DEANGELMON$64.454.2★4,139 rev
Dress Cici Seamless Ladies Lingerie Womens Underwear Lingerie Panties -5PCS
Dress Cici$28.493.3★445 rev
Newest
by launch date
6 Pieces Women Seamless Ice Silk Panties Women Underwear (UAE/KSA Alpha L Regular Regular Black Beige Green Light Coffee Skin Coffee)
Generic$28.633 rev
ZULY Cotton Womens Underwear 6-Pack with 7A Mulberry Silk Antibacterial Lining Seamless Lightweight Comfort Fit Panties for Daily Wear Invisible No Show Briefs in Assorted Colors
ZULY$58.1411 rev
Premium Cotton Four-way stretch Panties - MULTIPACK - Regular and Plus Sizes - Classic Briefs for Women (UAE/KSA Alpha XL Regular Floral Print - 6 Pcs Pack)
Love Bell$49.99127 rev
ALANX Seamless Thongs for Women 5 Pack No Show Thong Underwear Ladies Thong No Line Stretch Breathable Comfortable Invisible Panties G-Strings Panties (UAE/KSA Alpha M Regular Regular 5 Colors)
ALANX$45.6018 rev
DEANGELMON G-string Thongs for Women Panties No Show Thong Seamless Underwear Low Rise Comfortable Microfiber Workout Pack (6P1 M)
DEANGELMON$67.87192 rev
Trending
90-day click momentum
City Rose 4- Pieces Women Camisole Underwear Cotton 95% Lycra 5% (MultiColor L)
City Rose$71.745.0★
ZULY Cotton Womens Underwear 6-Pack with 7A Mulberry Silk Antibacterial Lining Seamless Lightweight Comfort Fit Panties for Daily Wear Invisible No Show Briefs in Assorted Colors
ZULY$58.143.9★
ALYA Premium Underwear for Women Mid Rise Womens Knickers Breathable Organic Cotton Pants for Women Comfortable Ladies Knickers (XL White (P05))
ALYA UNDERWEAR$46.914.2★
Premium Cotton Four-way stretch Panties - MULTIPACK - Regular and Plus Sizes - Classic Briefs for Women (UAE/KSA Alpha XL Regular Floral Print - 6 Pcs Pack)
Love Bell$49.994.1★
DEANGELMON G-string Thongs for Women Panties No Show Thong Seamless Underwear Low Rise Comfortable Microfiber Workout Pack (6P1 M)
DEANGELMON$67.874.0★
What buyers say about underwear women
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Comfortable to wear”
“Very good material, beautiful design, comfortable, love it and will purchase more”
What buyers complain about
“Size is too small”
“quality not good”
“Incorrect sizing and bad material”
“Not as expected in the picture given”
“and I could not even get it past my thigh”
“Also they are not high waist at all like they claim to be”
“I cant wear synthetics because my skin reacts immediately”
“not stretchy like in description”
“Such a waste of money”
“Also definitely not seamless as the seams are big”
Top return reasons
Common questions
- Is underwear women profitable to sell on Amazon United Arab Emirates?
- The niche generates $152K/yr across 100 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the underwear women niche?
- 29 brands and 88 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in underwear women?
- Top complaints mined from reviews: الحجم الكلي, الجودة الشاملة, جودة المواد. The return rate is 0.4%.
- When does demand for underwear women peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the underwear women niche?
- Listings span $19.47–$173.88; the average listing price is $59.31 (sweet spot $15–$100). The average incumbent carries 9,883 reviews — the moat a new listing must climb.