Underwear Women
MaybeReturns run at only 0.4% of orders. But buyers convert on only 0.8% of searches, so Underwear Women is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 214 Fashion niches · +9 vs the category median of 4958
- Market size
- $152K/yr319K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 19%top-5 click share · 29 brands · 88 sellers
Flapen Score
Underwear Women against its category
The dotted line is the Fashion average. Past it, Underwear Women is stronger. Inside it, weaker.
Market
The Underwear Women market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Underwear Women 319K times last year and spent an estimated $152K. The top 5 brands take 51% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.
- Searches, last 12 months
- 319K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $152Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- underwear women102K searches a year
02 · Price
A sale here is worth $59.31.
Listings sell for $59.31 on average, from $19.47 to $173.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $59.31 that is $0 to $6K a year per listing.
- Average price
- $59.31inside the $15 to $100 sweet spot
- Price range
- $19.47–$173.88
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 0.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #18 within Fashion. It carries 9,883 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 98%
- Out of stock, average day
- 10.5%
- Average rank
- #18in Fashion
- Average rating
- 4.15 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 9,883per listing
- Listings tracked
- 100
04 · Newcomers
Amazon counts 0 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Underwear Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
INNERSY Womens Regular Cotton Underwear Soft Breathable Hipster Panties 6-Pack(Dark Vintage X-Large)
- Price
- $76.17
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 3y ago

INNERSY Womens Regular Cotton Underwear Soft Breathable Hipster Panties 6-Pack(Dark Vintage Small)
- Price
- $75.39
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 3y ago

ALYA Premium Underwear for Women Mid Rise Womens Knickers Breathable Organic Cotton Pants for Women Comfortable Ladies Knickers (XL White (P05))
- Price
- $46.91
- Rating
- 4.2/5
- Reviews
- 1,051
- Age
- 2y ago

DEANGELMON Seamless Thongs for Women No Show Thong Underwear Women Comfortable Multiple Pack (6P1 XL)
- Price
- $64.45
- Rating
- 4.2/5
- Reviews
- 4,139
- Age
- 2y ago

Dress Cici Seamless Ladies Lingerie Womens Underwear Lingerie Panties -5PCS
- Price
- $28.49
- Rating
- 3.3/5
- Reviews
- 445
- Age
- 7y ago
Trending
90-day click momentum
City Rose 4- Pieces Women Camisole Underwear Cotton 95% Lycra 5% (MultiColor L)
- Price
- $71.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

ZULY Cotton Womens Underwear 6-Pack with 7A Mulberry Silk Antibacterial Lining Seamless Lightweight Comfort Fit Panties for Daily Wear Invisible No Show Briefs in Assorted Colors
- Price
- $58.14
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 8mo ago

ALYA Premium Underwear for Women Mid Rise Womens Knickers Breathable Organic Cotton Pants for Women Comfortable Ladies Knickers (XL White (P05))
- Price
- $46.91
- Rating
- 4.2/5
- Reviews
- 1,051
- Age
- 2y ago

Premium Cotton Four-way stretch Panties - MULTIPACK - Regular and Plus Sizes - Classic Briefs for Women (UAE/KSA Alpha XL Regular Floral Print - 6 Pcs Pack)
- Price
- $49.99
- Rating
- 4.1/5
- Reviews
- 127
- Age
- 1y ago

DEANGELMON G-string Thongs for Women Panties No Show Thong Seamless Underwear Low Rise Comfortable Microfiber Workout Pack (6P1 M)
- Price
- $67.87
- Rating
- 4.0/5
- Reviews
- 192
- Age
- 1y ago
Newest
by launch date
6 Pieces Women Seamless Ice Silk Panties Women Underwear (UAE/KSA Alpha L Regular Regular Black Beige Green Light Coffee Skin Coffee)
- Price
- $28.63
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 5mo ago

ZULY Cotton Womens Underwear 6-Pack with 7A Mulberry Silk Antibacterial Lining Seamless Lightweight Comfort Fit Panties for Daily Wear Invisible No Show Briefs in Assorted Colors
- Price
- $58.14
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 8mo ago

Premium Cotton Four-way stretch Panties - MULTIPACK - Regular and Plus Sizes - Classic Briefs for Women (UAE/KSA Alpha XL Regular Floral Print - 6 Pcs Pack)
- Price
- $49.99
- Rating
- 4.1/5
- Reviews
- 127
- Age
- 1y ago

ALANX Seamless Thongs for Women 5 Pack No Show Thong Underwear Ladies Thong No Line Stretch Breathable Comfortable Invisible Panties G-Strings Panties (UAE/KSA Alpha M Regular Regular 5 Colors)
- Price
- $45.60
- Rating
- 3.0/5
- Reviews
- 18
- Age
- 1y ago

DEANGELMON G-string Thongs for Women Panties No Show Thong Seamless Underwear Low Rise Comfortable Microfiber Workout Pack (6P1 M)
- Price
- $67.87
- Rating
- 4.0/5
- Reviews
- 192
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
88
Top-5 brand share
51%
Top 20: 96%
Top-5 click share
19%
Top 20: 49%
Open market
43%
- INNERSY19%
- DEANGELMON11%
- Generic8%
- Dress Cici7%
- wirarpa6%
- Love Bell6%
Demand
Underwear Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Underwear Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- underwear women102K/yr
- panty30K/yr
- cotton underwear for women23K/yr
- pantie for women31K/yr
- panties22K/yr
- seamless underwear women21K/yr
- ملابس داخليه نسائية21K/yr
- women underwear15K/yr
- womens underwear8K/yr
- women underwear cotton10K/yr
Reviews and returns
What reviews say buyers love and hate about Underwear Women
We read the reviews and the return reasons for every product selling here.
“Size is too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Underwear Women questions
Answered from the same tracked data.









