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Underwear Women

Maybe

Returns run at only 0.4% of orders. But buyers convert on only 0.8% of searches, so Underwear Women is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 214 Fashion niches · +9 vs the category median of 49
Market size
$152K/yr319K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
19%top-5 click share · 29 brands · 88 sellers

Flapen Score

Underwear Women against its category

The dotted line is the Fashion average. Past it, Underwear Women is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Underwear Women market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Underwear Women 319K times last year and spent an estimated $152K. The top 5 brands take 51% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
0.8%
Market size, estimated
$152Ka year
Peak month
November1.5× the quietest month
Top search term
underwear women102K searches a year

02 · Price

A sale here is worth $59.31.

Listings sell for $59.31 on average, from $19.47 to $173.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $59.31 that is $0 to $6K a year per listing.

Average price
$59.31inside the $15 to $100 sweet spot
Price range
$19.47–$173.88
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #18 within Fashion. It carries 9,883 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
98%
Out of stock, average day
10.5%
Average rank
#18in Fashion
Average rating
4.15 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
9,883per listing
Listings tracked
100

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Underwear Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

$0$3K$6K$9K$12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

88

Top-5 brand share

51%

Top 20: 96%

Top-5 click share

19%

Top 20: 49%

Open market

43%

  • INNERSY19%
  • DEANGELMON11%
  • Generic8%
  • Dress Cici7%
  • wirarpa6%
  • Love Bell6%

Demand

Underwear Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Underwear Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • underwear women102K/yr
  • panty30K/yr
  • cotton underwear for women23K/yr
  • pantie for women31K/yr
  • panties22K/yr
  • seamless underwear women21K/yr
  • ملابس داخليه نسائية21K/yr
  • women underwear15K/yr
  • womens underwear8K/yr
  • women underwear cotton10K/yr

Reviews and returns

What reviews say buyers love and hate about Underwear Women

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “الجودة الشاملة”
36%of negative reviews mention “الحجم الكلي”
0.4%of orders come back
“Size is too small”
A buyer, on “الحجم الكلي”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Underwear Women questions

Answered from the same tracked data.