umbrella
Worth a lookShows demand growing +123.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+123.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$44.38avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Price range
Good$19.68–$143.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$321K$321K/yr · 271K searches
Review moat
Okay2,764.26avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, umbrella is a $321K/yr Amazon United Arab Emirates market (271K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
umbrella market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $355K–$444K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 14.8%
- Avg brand age
- 40 months
- Avg seller age
- 45 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
100
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
24%
- BAODINI28%
- Rain-Mate12%
- ZOMAKE11%
- Baytion10%
- Generic10%
- ZOLULA6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +123.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×
Top umbrella search terms
- umbrella154K/yr
- umbrella uv protection33K/yr
- uv umbrella13K/yr
- umbrella for sun5K/yr
- sun umbrella8K/yr
- umbrella for rain20K/yr
- mini umbrella6K/yr
- small umbrella5K/yr
- مظلة5K/yr
- umbrella sun protection21K/yr
Top umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rain-Mate Compact Travel Umbrella - Pocket Portable Folding Windproof Mini Umbrella - Auto Open and Close Button and 9 Rib Reinforced Canopy Black Modern
Rain-Mate$30.064.2★9,333 rev
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
BAODINI$28.844.2★6,391 rev
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
BAODINI$26.184.2★6,391 rev
Baytion Auto Folding Umbrella UV Umbrella with UPF50+ 12-Rib Frame for Wind Resistance Waterproof Mini Travel Folding Umbrella for Rain and Sun Protection Blue One Size
Baytion$33.453.9★207 rev
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
BAODINI$25.474.2★6,391 rev
Newest
by launch date
Automatic Travel Umbrella for Rain & Sun - Smart 3-Folding Small Umbrella with UPF 50+ UV Protection - Windproof Fiber Ribs - Compact Travel Umbrella - 130cm - مظلة مطر & مظلات شمس & مظله (Navy Blue)
Generic$53.3010 rev
Automatic Travel Umbrella for Rain & Sun - Smart 3-Folding Small Umbrella with UPF 50+ UV Protection - Windproof Fiber Ribs - Compact Travel Umbrella - 130cm - مظلة مطر & مظلات شمس & مظله (Beige)
Generic$65.1110 rev
ZOMAKE Travel UV Umbrella with Storage Case Sun Protection UPF 50+ Folding Portable Compact Lightweight for Men Women (8 Ribs) (Dark Blue)
ZOMAKE$43.91371 rev
Eli-time Auto Folding Umbrella UV-Blocking Umbrella with UPF50+ 12-Rib Frame for Wind Resistance Waterproof Compact Travel Umbrella for Rain and Sun Protection (WHITE)
Eli-time$35.1312 rev
THMINS Mini Travel Umbrella Compact Folding Umbrella for Sun and Rain Portable Small Umbrella for Women and Daily Carry Beige
THMINS$24.497 rev
Trending
90-day click momentumAutomatic Travel Umbrella for Rain & Sun - Smart 3-Folding Small Umbrella with UPF 50+ UV Protection - Windproof Fiber Ribs - Compact Travel Umbrella - 130cm - مظلة مطر & مظلات شمس & مظله (Navy Blue)
Generic$53.304.3★
Automatic Travel Umbrella for Rain & Sun - Smart 3-Folding Small Umbrella with UPF 50+ UV Protection - Windproof Fiber Ribs - Compact Travel Umbrella - 130cm - مظلة مطر & مظلات شمس & مظله (Beige)
Generic$65.114.3★
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
BAODINI$28.844.2★
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
BAODINI$28.494.2★
ZOMAKE Travel UV Umbrella with Storage Case Sun Protection UPF 50+ Folding Portable Compact Lightweight for Men Women (8 Ribs) (Dark Blue)
ZOMAKE$43.914.1★
What buyers say about umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“as described”
“Value for Money”
“The product has good quality exactly as described delivery was on time with no delays”
“feels sturdy. i hope”
“Easy to open and CLOSE”
“I like the red shade”
“It was truly amazing to have a reliable umbrella when the weather was not so good”
“Perfect size”
“Everything was smooth and reliable”
“it would be great to have a strong product throughout windy/rainy destinations”
What buyers complain about
“Poor quality”
“Poor Durability”
“Its just a little heavy”
“so this one is definitely overpriced”
“Waste of money”
“Terrible, its flimsy makes sounds the moment you open it or as you walk to show you how flimsy it is”
“There was a part which was glued. shown in photo”
“which is misleading”
“The material quality is very poor—it feels as thin as paper”
Top return reasons
Common questions
- Is umbrella profitable to sell on Amazon United Arab Emirates?
- The niche generates $321K/yr across 47 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +123.9%. Flapen's verdict: Worth a look (65/100).
- How competitive is the umbrella niche?
- 19 brands and 100 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in umbrella?
- Top complaints mined from reviews: الجودة الشاملة, متانة, الوزن ثقيل. The return rate is 4.3%.
- When does demand for umbrella peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.4× the quietest.
- What does it cost to enter the umbrella niche?
- Listings span $19.68–$143.68; the average listing price is $44.38 (sweet spot $15–$100). The average incumbent carries 2,764 reviews — the moat a new listing must climb.