Umbrella
Umbrella shows demand growing +123.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 5% of 214 Fashion niches · +16 vs the category median of 49
Is Umbrella profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Umbrella is a $321K/yr Amazon United Arab Emirates market (271K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.
Umbrella: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +123.9% over the last 90 days and 2.7% of searches end in a purchase.
$321K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 47 products
Top Umbrella products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rain-Mate Compact Travel Umbrella - Pocket Portable Folding Windproof Mini Umbrella - Auto Open and Close Button and 9 Rib Reinforced Canopy Black Modern
- Price
- $30.06
- Rating
- 4.2/5
- Reviews
- 9,333
- Age
- 9y ago
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
- Price
- $28.84
- Rating
- 4.2/5
- Reviews
- 6,391
- Age
- 3y ago
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
- Price
- $26.18
- Rating
- 4.2/5
- Reviews
- 6,391
- Age
- 4y ago
Baytion Auto Folding Umbrella UV Umbrella with UPF50+ 12-Rib Frame for Wind Resistance Waterproof Mini Travel Folding Umbrella for Rain and Sun Protection Blue One Size
- Price
- $33.45
- Rating
- 3.9/5
- Reviews
- 207
- Age
- 1y ago
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
- Price
- $25.47
- Rating
- 4.2/5
- Reviews
- 6,391
- Age
- 4y ago
Trending
90-day click momentum
Automatic Travel Umbrella for Rain & Sun - Smart 3-Folding Small Umbrella with UPF 50+ UV Protection - Windproof Fiber Ribs - Compact Travel Umbrella - 130cm - مظلة مطر & مظلات شمس & مظله (Navy Blue)
- Price
- $53.30
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 2mo ago
Automatic Travel Umbrella for Rain & Sun - Smart 3-Folding Small Umbrella with UPF 50+ UV Protection - Windproof Fiber Ribs - Compact Travel Umbrella - 130cm - مظلة مطر & مظلات شمس & مظله (Beige)
- Price
- $65.11
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 5mo ago
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
- Price
- $28.84
- Rating
- 4.2/5
- Reviews
- 6,391
- Age
- 3y ago
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
- Price
- $28.49
- Rating
- 4.2/5
- Reviews
- 6,391
- Age
- 3y ago
ZOMAKE Travel UV Umbrella with Storage Case Sun Protection UPF 50+ Folding Portable Compact Lightweight for Men Women (8 Ribs) (Dark Blue)
- Price
- $43.91
- Rating
- 4.1/5
- Reviews
- 371
- Age
- 8mo ago
Newest
by launch dateAutomatic Travel Umbrella for Rain & Sun - Smart 3-Folding Small Umbrella with UPF 50+ UV Protection - Windproof Fiber Ribs - Compact Travel Umbrella - 130cm - مظلة مطر & مظلات شمس & مظله (Navy Blue)
- Price
- $53.30
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 2mo ago
Automatic Travel Umbrella for Rain & Sun - Smart 3-Folding Small Umbrella with UPF 50+ UV Protection - Windproof Fiber Ribs - Compact Travel Umbrella - 130cm - مظلة مطر & مظلات شمس & مظله (Beige)
- Price
- $65.11
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 5mo ago
ZOMAKE Travel UV Umbrella with Storage Case Sun Protection UPF 50+ Folding Portable Compact Lightweight for Men Women (8 Ribs) (Dark Blue)
- Price
- $43.91
- Rating
- 4.1/5
- Reviews
- 371
- Age
- 8mo ago
Eli-time Auto Folding Umbrella UV-Blocking Umbrella with UPF50+ 12-Rib Frame for Wind Resistance Waterproof Compact Travel Umbrella for Rain and Sun Protection (WHITE)
- Price
- $35.13
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 1y ago
THMINS Mini Travel Umbrella Compact Folding Umbrella for Sun and Rain Portable Small Umbrella for Women and Daily Carry Beige
- Price
- $24.49
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
19 falling
Sellers
100
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
24%
- BAODINI28%
- Rain-Mate12%
- ZOMAKE11%
- Baytion10%
- Generic10%
- ZOLULA6%
Umbrella demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×
Top Umbrella search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- umbrella154K/yr
- umbrella uv protection33K/yr
- uv umbrella13K/yr
- umbrella for sun5K/yr
- sun umbrella8K/yr
- umbrella for rain20K/yr
- mini umbrella6K/yr
- small umbrella5K/yr
- مظلة5K/yr
- umbrella sun protection21K/yr
What reviews say buyers love and hate about Umbrella
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“as described”
“Value for Money”
“The product has good quality exactly as described delivery was on time with no delays”
“feels sturdy. i hope”
“Easy to open and CLOSE”
What buyers complain about
86% of reviews“Poor quality”
“Poor Durability”
“Its just a little heavy”
“so this one is definitely overpriced”
“Waste of money”
Umbrella return rate & reasons
Why buyers send it back, as a share of all return requests.
4.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Umbrella questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
