Umbrella
PassUmbrella scores 65 out of 100, a Pass. Shoppers spend $321K a year here, search demand grew +123.9% this quarter, and returns run at 4.3% of orders.
- Flapen Score
- 65 / 100Top 5% of 214 Fashion niches · +16 vs the category median of 4965
- Market size
- $321K/yr271K searches / yr
- 90-day growth
- +123.9%search demand this quarter
- Competition
- 38%top-5 click share · 19 brands · 100 sellers
Flapen Score
Umbrella against its category
The dotted line is the Fashion average. Past it, Umbrella is stronger. Inside it, weaker.
Market
The Umbrella market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Umbrella 271K times last year and spent an estimated $321K. The top 5 brands take 70% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +123.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.
- Searches, last 12 months
- 271K
- Growth, 90 days vs prior 90
- +123.9%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $321Ka year
- Peak month
- June5.4× the quietest month
- Top search term
- umbrella154K searches a year
02 · Price
A sale here is worth $44.38.
Listings sell for $44.38 on average, from $19.68 to $143.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $44.38 that is $4K to $11K a year per listing.
- Average price
- $44.38inside the $15 to $100 sweet spot
- Price range
- $19.68–$143.68
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 4.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #30 within Fashion. It carries 2,764 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 14.8%
- Average rank
- #30in Fashion
- Average rating
- 4.16 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,764per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Umbrella products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rain-Mate Compact Travel Umbrella - Pocket Portable Folding Windproof Mini Umbrella - Auto Open and Close Button and 9 Rib Reinforced Canopy Black Modern
- Price
- $30.06
- Rating
- 4.2/5
- Reviews
- 9,333
- Age
- 9y ago

BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
- Price
- $28.84
- Rating
- 4.2/5
- Reviews
- 6,391
- Age
- 3y ago

BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
- Price
- $26.18
- Rating
- 4.2/5
- Reviews
- 6,391
- Age
- 4y ago

Baytion Auto Folding Umbrella UV Umbrella with UPF50+ 12-Rib Frame for Wind Resistance Waterproof Mini Travel Folding Umbrella for Rain and Sun Protection Blue One Size
- Price
- $33.45
- Rating
- 3.9/5
- Reviews
- 207
- Age
- 1y ago

BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
- Price
- $25.47
- Rating
- 4.2/5
- Reviews
- 6,391
- Age
- 4y ago
Trending
90-day click momentum
Automatic Travel Umbrella for Rain & Sun - Smart 3-Folding Small Umbrella with UPF 50+ UV Protection - Windproof Fiber Ribs - Compact Travel Umbrella - 130cm - مظلة مطر & مظلات شمس & مظله (Navy Blue)
- Price
- $53.30
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 2mo ago

Automatic Travel Umbrella for Rain & Sun - Smart 3-Folding Small Umbrella with UPF 50+ UV Protection - Windproof Fiber Ribs - Compact Travel Umbrella - 130cm - مظلة مطر & مظلات شمس & مظله (Beige)
- Price
- $65.11
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 5mo ago

BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
- Price
- $28.84
- Rating
- 4.2/5
- Reviews
- 6,391
- Age
- 3y ago

BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fit Purse Backpack
- Price
- $28.49
- Rating
- 4.2/5
- Reviews
- 6,391
- Age
- 3y ago

ZOMAKE Travel UV Umbrella with Storage Case Sun Protection UPF 50+ Folding Portable Compact Lightweight for Men Women (8 Ribs) (Dark Blue)
- Price
- $43.91
- Rating
- 4.1/5
- Reviews
- 371
- Age
- 8mo ago
Newest
by launch date
Automatic Travel Umbrella for Rain & Sun - Smart 3-Folding Small Umbrella with UPF 50+ UV Protection - Windproof Fiber Ribs - Compact Travel Umbrella - 130cm - مظلة مطر & مظلات شمس & مظله (Navy Blue)
- Price
- $53.30
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 2mo ago

Automatic Travel Umbrella for Rain & Sun - Smart 3-Folding Small Umbrella with UPF 50+ UV Protection - Windproof Fiber Ribs - Compact Travel Umbrella - 130cm - مظلة مطر & مظلات شمس & مظله (Beige)
- Price
- $65.11
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 5mo ago

ZOMAKE Travel UV Umbrella with Storage Case Sun Protection UPF 50+ Folding Portable Compact Lightweight for Men Women (8 Ribs) (Dark Blue)
- Price
- $43.91
- Rating
- 4.1/5
- Reviews
- 371
- Age
- 8mo ago

Eli-time Auto Folding Umbrella UV-Blocking Umbrella with UPF50+ 12-Rib Frame for Wind Resistance Waterproof Compact Travel Umbrella for Rain and Sun Protection (WHITE)
- Price
- $35.13
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 1y ago

THMINS Mini Travel Umbrella Compact Folding Umbrella for Sun and Rain Portable Small Umbrella for Women and Daily Carry Beige
- Price
- $24.49
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
19 falling
Sellers
100
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
24%
- BAODINI28%
- Rain-Mate12%
- ZOMAKE11%
- Baytion10%
- Generic10%
- ZOLULA6%
Demand
Umbrella search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×
Search terms
Top Umbrella search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- umbrella154K/yr
- umbrella uv protection33K/yr
- uv umbrella13K/yr
- umbrella for sun5K/yr
- sun umbrella8K/yr
- umbrella for rain20K/yr
- mini umbrella6K/yr
- small umbrella5K/yr
- مظلة5K/yr
- umbrella sun protection21K/yr
Reviews and returns
What reviews say buyers love and hate about Umbrella
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Umbrella questions
Answered from the same tracked data.









