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Underwear Men

Maybe

Returns run at only 0.4% of orders. But buyers convert on only 1.0% of searches, so Underwear Men is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 214 Fashion niches · +14 vs the category median of 49
Market size
$1.0M/yr877K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
15%top-5 click share · 33 brands · 60 sellers

Flapen Score

Underwear Men against its category

The dotted line is the Fashion average. Past it, Underwear Men is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Underwear Men market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Underwear Men 877K times last year and spent an estimated $1.0M. The top 5 brands take 59% of clicks. Demand peaks in Nov. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 877K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
877K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
1.0%
Market size, estimated
$1.0Ma year
Peak month
November1.7× the quietest month
Top search term
underwear men206K searches a year

02 · Price

A sale here is worth $113.73.

Listings sell for $113.73 on average, from $28.75 to $460.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $113.73 that is $0 to $11K a year per listing.

Average price
$113.73above the $15 to $100 sweet spot
Price range
$28.75–$460.44
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #90 within Fashion. It carries 10,019 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
98%
Out of stock, average day
7.3%
Average rank
#90in Fashion
Average rating
4.31 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
10,019per listing
Listings tracked
143

04 · Newcomers

Amazon counts 1 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Underwear Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

$0$20K$41K$61K$81K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

60

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

15%

Top 20: 37%

Open market

36%

  • Calvin Klein30%
  • PUMA10%
  • SWAGR8%
  • Natural Feelings6%
  • DAVID ARCHY6%
  • DANISH ENDURANCE5%

Demand

Underwear Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Underwear Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • underwear men206K/yr
  • calvin klein underwear men144K/yr
  • boxers for men120K/yr
  • mens underwear111K/yr
  • men underwear48K/yr
  • underwear34K/yr
  • boxers24K/yr
  • briefs for men25K/yr
  • ملابس داخلية للرجال20K/yr
  • boxer shorts for men17K/yr

Reviews and returns

What reviews say buyers love and hate about Underwear Men

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “الجودة الشاملة”
27%of negative reviews mention “الحجم الكلي”
0.4%of orders come back
“Too small”
A buyer, on “الحجم الكلي”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Underwear Men questions

Answered from the same tracked data.