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Toy Story

Fail

Buyers convert on only 0.7% of searches, so Toy Story is a Fail.

Flapen Score
47
47 / 100
Ranks 117 of 214 Fashion niches · −2 vs the category median of 49
Market size
$80K/yr91K searches / yr
90-day growth
+524.1%search demand this quarter
Competition
57%top-5 click share · 9 brands · 28 sellers

Flapen Score

Toy Story against its category

The dotted line is the Fashion average. Past it, Toy Story is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Toy Story 91K times last year and spent an estimated $80K. The top 5 brands take 90% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +524.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+524.1%
Conversion, latest week
0.7%
Market size, estimated
$80Ka year
Top search term
toy story82K searches a year

02 · Price

A sale here is worth $135.61.

Listings sell for $135.61 on average, from $37.07 to $282.52. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $135.61 that is $0 to $14K a year per listing.

Average price
$135.61above the $15 to $100 sweet spot
Price range
$37.07–$282.52
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
1.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #137 within Fashion. It carries 6,026 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
85%
Out of stock, average day
17.8%
Average rank
#137in Fashion
Average rating
4.56 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,026per listing
Listings tracked
20

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
53 months

Products

Top Toy Story products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

28

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

6%

  • Get Trend44%
  • Mattel25%
  • Disney Store10%
  • Crocs6%
  • Just Play4%
  • GENERIC4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Toy Story search demand

Weekly searches over the year. Pick a range.

18K13KSpike '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Toy Story

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “عمر البطارية”
1.0%of orders come back
“But the battery seems to be dead”
A buyer, on “عمر البطارية”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Toy Story questions

Answered from the same tracked data.