toy story
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Growth
Incredible+524.1%90-day search growth — must beat 0% to launch
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Good$135.61avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$37.07–$282.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad6,026.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 91K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, toy story is a $80K/yr Amazon United Arab Emirates market (91K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toy story market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $68K–$102K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 25%
- Out of stock
- 17.8%
- Avg brand age
- 53 months
- Avg seller age
- 27 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
28
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
6%
- Get Trend44%
- Mattel25%
- Disney Store10%
- Crocs6%
- Just Play4%
- GENERIC4%
- Open — no brand owns it (3 brands, 6%)
Demand
Weekly Amazon search volume, last 24 weeks — +524.1% search growth over the last 90 days.Top toy story products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Get Trend Disney Toy Story Boys Swimming Costume Set 2 Piece Swimwear Rash Guard Top Swim Trunks Buzz Lightyear Swimsuit for Beach Pool Holiday Essentials (3-4 Years Multi Toy Story)
Get Trend$69.084.6★1,095 rev
Get Trend Disney Toy Story Sunglasses Baseball Cap Set for Kids Breathable Adjustable Summer Hat Sun Hat UV400 Kids Sunglasses Summer Travel Essentials (Green/Purple Toy Story)
Get Trend$75.384.7★767 rev
Mattel Disney Pixar Toy Story Roundup Fun Woody Large Talking Figure 12 In Scale Posable 20 Phrases Authentic Detail Fabric Plush & Plastic 3+ HFY35
Mattel$162.554.6★3,468 rev
Get Trend Toy Story Backpack Kids Toddlers 2-10 Yrs Buzz Lightyear Rucksack Daypack Nursery Bag Preschool Primary Lunch Sports Travel Backpack Bookbag (Blue Buzz)
Get Trend$62.014.4★359 rev
Toy Story 5 Pack Crocs Jibbitz 10009670
Crocs$42.494.7★19,116 rev
Newest
by launch date
Mattel Disney and Pixar Toy Story 5 Jessie Action Figure 8.8 Inch Tall Cowgirl 12 Posable Joints Playscale Movie Accurate Removable Hat JKV16
Mattel$72.22225 rev
Mattel Disney and Pixar Toy Story 5 Figure Large Scale Launch Ready Buzz Lightyear Figure 10 Inch Movie Design 12 Points Articulation JKV39
Mattel$128.7447 rev
Mattel Disney and Pixar Toy Story Woody Action Figure Playscale 9.2 Inch Cowboy Sheriff 14 Posable Joints Movie Accurate Design Removable Hat JKV14
Mattel$71.74415 rev
Mattel Disney and Pixar Toy Story 5 Figures Rag Doll Edition 17.8 cm Assortment Soft Collectible Figures Faithful to the Movie
Mattel$204.6465 rev
Mattel Disney Pixar Toy Story 4 Movie Set of 2 Action Figures Collectible Pack Includes with Woody with Removable Hat & Rideable Bullseye
Mattel$144.5219,634 rev
Trending
90-day click momentumMattel Disney and Pixar Toy Story 5 Figures Rag Doll Edition 17.8 cm Assortment Soft Collectible Figures Faithful to the Movie
Mattel$204.644.8★
Mattel Disney and Pixar Toy Story 5 Figure Large Scale Launch Ready Buzz Lightyear Figure 10 Inch Movie Design 12 Points Articulation JKV39
Mattel$128.744.4★
Mattel Disney and Pixar Toy Story Woody Action Figure Playscale 9.2 Inch Cowboy Sheriff 14 Posable Joints Movie Accurate Design Removable Hat JKV14
Mattel$71.744.8★
Mattel Disney and Pixar Toy Story 5 Jessie Action Figure 8.8 Inch Tall Cowgirl 12 Posable Joints Playscale Movie Accurate Removable Hat JKV16
Mattel$72.224.8★
Get Trend Disney Toy Story Sunglasses Baseball Cap Set for Kids Breathable Adjustable Summer Hat Sun Hat UV400 Kids Sunglasses Summer Travel Essentials (Green/Purple Toy Story)
Get Trend$75.384.7★
What buyers say about toy story
What buyers praise and complain about, mined from review topics.What buyers complain about
“But the battery seems to be dead”
“Its too light and didnt work”
“Its too light and didnt work”
“The description is not matching”
Top return reasons
Common questions
- Is toy story profitable to sell on Amazon United Arab Emirates?
- The niche generates $80K/yr across 20 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +524.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the toy story niche?
- 9 brands and 28 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in toy story?
- Top complaints mined from reviews: عمر البطارية, الوظيفة - بشكل عام, الوزن خفيف. The return rate is 1.0%.
- What does it cost to enter the toy story niche?
- Listings span $37.07–$282.52; the average listing price is $135.61 (sweet spot $15–$100). The average incumbent carries 6,026 reviews — the moat a new listing must climb.