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Tommy Hilfiger

Fail

Returns run at 13.9% of orders, so Tommy Hilfiger is a Fail.

Flapen Score
41
41 / 100
Ranks 167 of 214 Fashion niches · −8 vs the category median of 49
Market size
$119K/yr406K searches / yr
90-day growth
+33.1%search demand this quarter
Competition
9%top-5 click share · 9 brands · 25 sellers

Flapen Score

Tommy Hilfiger against its category

The dotted line is the Fashion average. Past it, Tommy Hilfiger is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tommy Hilfiger market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Tommy Hilfiger 406K times last year and spent an estimated $119K. The top 5 brands take 99% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
+33.1%
Conversion, latest week
0.3%
Market size, estimated
$119Ka year
Top search term
tommy hilfiger201K searches a year

02 · Price

A sale here is worth $113.05.

Listings sell for $113.05 on average, from $11.17 to $319.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $113.05 that is $0 to $11K a year per listing.

Average price
$113.05above the $15 to $100 sweet spot
Price range
$11.17–$319.15
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
13.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #820 within Fashion. It carries 2,180 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
99%
Out of stock, average day
25.6%
Average rank
#820in Fashion
Average rating
4.42 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,180per listing
Listings tracked
274

04 · Newcomers

Amazon counts 0 of last year's 41 launches as successful.

41 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
41
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Tommy Hilfiger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

$0$1K$2K$4K$5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

25

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

9%

Top 20: 27%

Open market

10%

  • Tommy Hilfiger69%
  • Tommy Jeans18%
  • GANT1%
  • COOFANDY1%
  • Zoofly0%
  • adidas0%
  • Open — no brand owns it (3 brands, 10%)

Demand

Tommy Hilfiger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.8× · 9 of 12 months tracked

Search terms

Top Tommy Hilfiger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommy hilfiger201K/yr
  • tommy hilfiger women61K/yr
  • tommy hilfiger men shirt27K/yr
  • tommy hilfiger men tshirt52K/yr
  • tommy35K/yr
  • tommy hilfiger men30K/yr
  • tommy hilfiger apparel752/yr

Reviews and returns

What reviews say buyers love and hate about Tommy Hilfiger

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “الجودة الشاملة”
38%of negative reviews mention “الجودة الشاملة”
13.9%of orders come back
“Very bad quality”
A buyer, on “الجودة الشاملة”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tommy Hilfiger questions

Answered from the same tracked data.