- Flapen Score
- 47 / 100Ranks 117 of 214 Fashion niches · −2 vs the category median of 4947
- Market size
- $182K/yr178K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 44%top-5 click share · 11 brands · 85 sellers
Flapen Score
Sonic against its category
The dotted line is the Fashion average. Past it, Sonic is stronger. Inside it, weaker.
Market
The Sonic market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Sonic 178K times last year and spent an estimated $182K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $182Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- sonic76K searches a year
02 · Price
A sale here is worth $102.93.
Listings sell for $102.93 on average, from $18.48 to $360.06. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $102.93 that is $0 to $10K a year per listing.
- Average price
- $102.93above the $15 to $100 sweet spot
- Price range
- $18.48–$360.06
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 1.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #472 within Fashion. It carries 577 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 89%
- Out of stock, average day
- 10.8%
- Average rank
- #472in Fashion
- Average rating
- 4.40 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 577per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Sonic products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EL-DYI CLOTHING Sonic The Hedgehog design | Online Game | The Hedgehog Movie Logo Character Cotton T-Shirt for Kids (UAE/KSA Age 4 Years Regular black)
- Price
- $59.79
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 2y ago

LEGO Sonic the Hedgehog: Sonic : Speedster Lightning - Race Car Toy w/a Minifigure Chaos Emerald & 3 Gold Rings - Gaming Gift for 7+ Year Old Boys & Girls - 77117
- Price
- $37.14
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 6mo ago

SONIC THE HEDGEHOG 423974 3 Movie 12.7 cm Action Figures Blue 13 cm
- Price
- $79.97
- Rating
- 4.6/5
- Reviews
- 3,100
- Age
- 1y ago

LEGO Sonic the Hedgehog: Sonics Campfire Clash Set Collectible Building Toy with 4 Characters Gold Rings and a Chaos Emerald Gifts for Gamers Boys & Girls aged 7 Plus 77001
- Price
- $57.25
- Rating
- 4.8/5
- Reviews
- 892
- Age
- 1y ago

Funko Mystery Mini: Sonic the Hedgehog - 1 Of 12 to Collect - Styles Vary - Sonic the Hedgehog - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults and Display
- Price
- $35.27
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago
Trending
90-day click momentum
Sonic The Hedgehog Pyjamas | Sonic Pjs For Boys | Knuckles Tails And Sonic Boys Pyjamas | Blue 8-9 Years
- Price
- $86.25
- Rating
- 4.5/5
- Reviews
- 156
- Age
- 2y ago

Sonic The Hedgehog Pyjamas | Sonic Pjs For Boys | Knuckles Tails And Sonic Boys Pyjamas | Blue 9-10 Years
- Price
- $91.46
- Rating
- 4.5/5
- Reviews
- 156
- Age
- 2y ago

SONIC THE HEDGEHOG Boys Baseball Cap (Yellow)
- Price
- $55.27
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 1y ago

EL-DYI CLOTHING Sonic The Hedgehog design | Online Game | The Hedgehog Movie Logo Character Cotton T-Shirt for Kids (UAE/KSA Age 4 Years Regular black)
- Price
- $59.79
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 2y ago

EL-DYI CLOTHING Sonic The Hedgehog | Online Game | The Hedgehog Movie Logo Character Cotton T-Shirt for Kids (UAE/KSA Age 8 Years Regular White)
- Price
- $58.76
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 2y ago
Newest
by launch date
LEGO Sonic the Hedgehog: Sonic : Speedster Lightning - Race Car Toy w/a Minifigure Chaos Emerald & 3 Gold Rings - Gaming Gift for 7+ Year Old Boys & Girls - 77117
- Price
- $37.14
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 6mo ago

LEGO Sonic the Hedgehog Silvers Car vs. Knuckles Monster Truck Toy - incl. 2 Minifigures & 2 Chaos Emeralds - Gaming Gift for 8+ Year Old Boys & Girls - 77118
- Price
- $135.42
- Rating
- 4.8/5
- Reviews
- 146
- Age
- 6mo ago

LEGO Sonic the Hedgehog Team Sonic Command Truck Toy - Interactive Set with an ATV Car & 5 Figures incl. Tails - Gift for 8+ Year Old Boys Girls & Gaming Fans - 77006
- Price
- $232.16
- Rating
- 4.8/5
- Reviews
- 273
- Age
- 11mo ago

LEGO Sonic the Hedgehog Knuckles vs. Dr. Eggman Egg Crusher Mech Toy - Building Set incl. 2 Minifigures Rings & Chaos Emeralds - Video Gaming Gift for 8+ Year Old Boys & Girls - 77005
- Price
- $123.52
- Rating
- 4.8/5
- Reviews
- 154
- Age
- 11mo ago

Funko Mystery Mini: Sonic the Hedgehog - 1 Of 12 to Collect - Styles Vary - Sonic the Hedgehog - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults and Display
- Price
- $35.27
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
85
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
44%
Top 20: 81%
Open market
7%
- Sonic The Hedgehog31%
- LEGO28%
- EL-DYI CLOTHING21%
- Funko7%
- JAKKS Pacific3%
- SONIC THE HEDGEHOG3%
- Open — no brand owns it (5 brands, 7%)
Demand
Sonic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Sonic search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sonic76K/yr
- sonic toys56K/yr
- sonic lego14K/yr
- lego sonic14K/yr
- sonic the hedgehog11K/yr
- sonic toy7K/yr
Reviews and returns
What reviews say buyers love and hate about Sonic
We read the reviews and the return reasons for every product selling here.
“all got broken immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonic questions
Answered from the same tracked data.









