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Sonic

Fail

Buyers convert on only 1.0% of searches, so Sonic is a Fail.

Flapen Score
47
47 / 100
Ranks 117 of 214 Fashion niches · −2 vs the category median of 49
Market size
$182K/yr178K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
44%top-5 click share · 11 brands · 85 sellers

Flapen Score

Sonic against its category

The dotted line is the Fashion average. Past it, Sonic is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sonic 178K times last year and spent an estimated $182K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
1.0%
Market size, estimated
$182Ka year
Peak month
February2.0× the quietest month
Top search term
sonic76K searches a year

02 · Price

A sale here is worth $102.93.

Listings sell for $102.93 on average, from $18.48 to $360.06. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $102.93 that is $0 to $10K a year per listing.

Average price
$102.93above the $15 to $100 sweet spot
Price range
$18.48–$360.06
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
1.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #472 within Fashion. It carries 577 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
89%
Out of stock, average day
10.8%
Average rank
#472in Fashion
Average rating
4.40 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
577per listing
Listings tracked
38

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sonic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

85

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

44%

Top 20: 81%

Open market

7%

  • Sonic The Hedgehog31%
  • LEGO28%
  • EL-DYI CLOTHING21%
  • Funko7%
  • JAKKS Pacific3%
  • SONIC THE HEDGEHOG3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Sonic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Sonic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic76K/yr
  • sonic toys56K/yr
  • sonic lego14K/yr
  • lego sonic14K/yr
  • sonic the hedgehog11K/yr
  • sonic toy7K/yr

Reviews and returns

What reviews say buyers love and hate about Sonic

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
67%of negative reviews mention “متانة”
1.5%of orders come back
“all got broken immediately”
A buyer, on “متانة”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Sonic questions

Answered from the same tracked data.