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Shoe Tree

Fail

The top 5 brands take 100% of clicks, so Shoe Tree is a Fail.

Flapen Score
40
40 / 100
Ranks 176 of 214 Fashion niches · −9 vs the category median of 49
Market size
$35K/yr13K searches / yr
90-day growth
+20.0%search demand this quarter
Competition
95%top-5 click share · 5 brands · 61 sellers

Flapen Score

Shoe Tree against its category

The dotted line is the Fashion average. Past it, Shoe Tree is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoe Tree market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Shoe Tree 13K times last year and spent an estimated $35K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+20.0%
Conversion, latest week
4.5%
Market size, estimated
$35Ka year
Top search term
shoe tree8K searches a year

02 · Price

A sale here is worth $60.81.

Listings sell for $60.81 on average, from $23.81 to $140.37. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $60.81 that is $0 to $6K a year per listing.

Average price
$60.81inside the $15 to $100 sweet spot
Price range
$23.81–$140.37
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #14 within Fashion. It carries 1,049 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#14in Fashion
Average rating
4.33 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,049per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Shoe Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

$0$5K$11K$16K$21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Allen Edmonds47%
  • Other24%
  • AMERTEER16%
  • HOUNDSBAY7%
  • Myshoetree5%

Demand

Shoe Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Shoe Tree

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “الجودة الشاملة”
67%of negative reviews mention “القيمة مقابل المال”
2.3%of orders come back
“Disappointed as the price is high for one pair”
A buyer, on “القيمة مقابل المال”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Shoe Tree questions

Answered from the same tracked data.