- Flapen Score
- 47 / 100Ranks 117 of 214 Fashion niches · −2 vs the category median of 4947
- Market size
- $50K/yr33K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 40 sellers
Flapen Score
Shoe Horn against its category
The dotted line is the Fashion average. Past it, Shoe Horn is stronger. Inside it, weaker.
Market
The Shoe Horn market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Shoe Horn 33K times last year and spent an estimated $50K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $50Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- shoe horn20K searches a year
02 · Price
A sale here is worth $23.46.
Listings sell for $23.46 on average, from $1.93 to $58.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.46 that is $2K to $6K a year per listing.
- Average price
- $23.46inside the $15 to $100 sweet spot
- Price range
- $1.93–$58.23
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #32 within Fashion. It carries 2,672 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 90%
- Out of stock, average day
- 13.5%
- Average rank
- #32in Fashion
- Average rating
- 4.50 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,672per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Shoe Horn products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZOMAKE Long Handled Shoe Horns Metal Shoehorn 16.5 Inch Stainless Steel Shoes Helper Stick with PU Leather Strap Shoe Lifter Shoes Puller Shoe Spoon 42 CM for Men Women Seniors
- Price
- $41.22
- Rating
- 4.4/5
- Reviews
- 12,593
- Age
- 8y ago

McMola Unisex Mc Mola Shoehorn Wooden 54.5*4cm EU
- Price
- $11.85
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 4y ago

ZOMAKE Travel Shoe Horns - Plastic Shoehorn Shoes Helper Stick 18.5 CM Short Handle Shoes Spoon 7.3 Inch Shoe Lifter Shoe Puller for Men Women Seniors
- Price
- $17.89
- Rating
- 4.7/5
- Reviews
- 8,982
- Age
- 5y ago

Ikea SNOSKYFFEL Shoehorn bright red 18 cm
- Price
- $9.82
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 3y ago

ZOMAKE 42CM Metal Shoe Horn - Long Handle Shoehorns Stainless Steel Shoe Horns Long Shoe Stick Wear Shoes Helper Shoe Lifter Spoon Silver for Men Women Seniors Kids
- Price
- $25.85
- Rating
- 4.4/5
- Reviews
- 421
- Age
- 2y ago
Trending
90-day click momentum
Velvaria Long Handled Shoe Horn - 42cm Stainless Steel Metal Shoehorn with PU Leather Strap | Shoe Lifter Shoe Puller & Shoe Spoon for Men Women and Seniors | Durable Shoe Care Accessory
- Price
- $19.93
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago

Silver Shoe Horn
- Price
- $31.25
- Rating
- 4.2/5
- Reviews
- 2
- Age
- 3y ago

NOVOLAN Extra Long Shoe Horn 75cm Solid Wood Magnetic Shoehorn for Seniors Pregnancy No Bend Shoe Helper Easy On/Off Protects Shoes Convenient Magnetic Storage Hanging Hole (Walnut color)
- Price
- $58.23
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

HANNEA Shoe Horn for Men Women 24.6in Extra Long Handle Shoehorn with Strong Magnetic Wall Hook Automatic Adsorption ABS Black
- Price
- $19.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Daiso Beech Wood Shoehorn 55cm Light Brown Long Handle Wooden Shoe Horn Easy Wear Shoe Helper Durable Smooth Finish Footwear Aid for Home & Travel
- Price
- $14.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Newest
by launch date
Velvaria Long Handled Shoe Horn - 42cm Stainless Steel Metal Shoehorn with PU Leather Strap | Shoe Lifter Shoe Puller & Shoe Spoon for Men Women and Seniors | Durable Shoe Care Accessory
- Price
- $19.93
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago

Daiso Long Shoe Horn 42 cm Black Shoe Helper for Easy Wear Durable Lightweight Shoe Horn for Men & Women
- Price
- $7.44
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 10mo ago

Daiso Beech Wood Shoehorn 55cm Light Brown Long Handle Wooden Shoe Horn Easy Wear Shoe Helper Durable Smooth Finish Footwear Aid for Home & Travel
- Price
- $14.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Daiso Beech Shoehorn Light Brown (1 Pc) - 30Cm
- Price
- $7.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Metal Shoe Horn Long Handle for Seniors Stainless Steel 11.8 Shoehorn with Hook for Men Women(Silver)
- Price
- $2.00
- Rating
- 3.2/5
- Reviews
- 215
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
40
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
52%
Top 20: 88%
Open market
14%
- ZOMAKE47%
- McMola14%
- Ikea11%
- Daiso6%
- Generic4%
- Babatoz3%
- Open — no brand owns it (7 brands, 14%)
Demand
Shoe Horn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Search terms
Top Shoe Horn search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe horn20K/yr
- shoe horn long7K/yr
- shoehorn6K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Horn
We read the reviews and the return reasons for every product selling here.
“But the spoon is bit thick and not smooth”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Horn questions
Answered from the same tracked data.









