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Polo

Maybe

The top 5 products take only 16% of clicks. But buyers convert on only 0.4% of searches, so Polo is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 214 Fashion niches · +5 vs the category median of 49
Market size
$111K/yr373K searches / yr
90-day growth
+39.1%search demand this quarter
Competition
16%top-5 click share · 33 brands · 79 sellers

Flapen Score

Polo against its category

The dotted line is the Fashion average. Past it, Polo is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polo market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Polo 373K times last year and spent an estimated $111K. The top 5 brands take 40% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
373K
Growth, 90 days vs prior 90
+39.1%
Conversion, latest week
0.4%
Market size, estimated
$111Ka year
Top search term
t shirts for men new55K searches a year

02 · Price

A sale here is worth $82.65.

Listings sell for $82.65 on average, from $21.36 to $285.98. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $82.65 that is $0 to $8K a year per listing.

Average price
$82.65inside the $15 to $100 sweet spot
Price range
$21.36–$285.98
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
8.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #279 within Fashion. It carries 8,364 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
98%
Out of stock, average day
5.4%
Average rank
#279in Fashion
Average rating
4.17 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
8,364per listing
Listings tracked
154

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Polo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

$0$2K$4K$7K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

79

Top-5 brand share

40%

Top 20: 91%

Top-5 click share

16%

Top 20: 36%

Open market

54%

  • Zoofly15%
  • COOFANDY7%
  • Pioneer Camp7%
  • JACK & JONES6%
  • Lymio6%
  • GANT6%

Demand

Polo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 4.3× · 8 of 12 months tracked

Search terms

Top Polo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • t shirts for men new55K/yr
  • polo shirt25K/yr
  • polo31K/yr
  • t-shirt men22K/yr
  • mens polo shirts18K/yr
  • white t shirts for men23K/yr
  • tshirts men17K/yr
  • men polo shirt12K/yr
  • tshirt17K/yr
  • mens t-shirts18K/yr

Reviews and returns

What reviews say buyers love and hate about Polo

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “الحجم الكلي”
50%of negative reviews mention “الجودة الشاملة”
8.3%of orders come back
“Low quality”
A buyer, on “الجودة الشاملة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Polo questions

Answered from the same tracked data.