Plushie
FailPrices span $11.25–$624.21, mostly outside the sweet spot, so Plushie is a Fail.
- Flapen Score
- 49 / 100Ranks 103 of 214 Fashion niches · on the category median49
- Market size
- $142K/yr215K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 33%top-5 click share · 30 brands · 98 sellers
Flapen Score
Plushie against its category
The dotted line is the Fashion average. Past it, Plushie is stronger. Inside it, weaker.
Market
The Plushie market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Plushie 215K times last year and spent an estimated $142K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $142Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- plushie58K searches a year
02 · Price
A sale here is worth $51.38.
Listings sell for $51.38 on average, from $11.25 to $624.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $51.38 that is $0 to $5K a year per listing.
- Average price
- $51.38inside the $15 to $100 sweet spot
- Price range
- $11.25–$624.21
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 2.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #84 within Fashion. It carries 2,009 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 98%
- Out of stock, average day
- 22.2%
- Average rank
- #84in Fashion
- Average rating
- 4.37 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,009per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 4 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Plushie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
POP MART SKULLPANDA Limpressionnisme Series Plush Pendant Blind Box 1PC
- Price
- $103.02
- Rating
- 4.8/5
- Reviews
- 1,644
- Age
- 7mo ago

KASTWAVE Pink Penguin Plush Plaything - Soft Cuddly Stuffed Animal for Kids & Adults Adorable Companion for Birthday Christmas & Gift Giving (25cm)
- Price
- $34.51
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 8mo ago

B. toys 12-Inch Pink Plush Bunny Huggable Stuffed Animal Bunny Toy Soft & Cuddly Washable Newborns Toddlers Kids 0+ Months
- Price
- $35.84
- Rating
- 4.5/5
- Reviews
- 6,549
- Age
- 6y ago

Miokkley Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Girls Women (Gray Pink)
- Price
- $15.71
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 1y ago

KASTWAVE Swan Stuffed Toy 19.7 Inch Soft Smooth Plush Goose Gift for Boys and Girls White Animal Plushie Ideal for Children
- Price
- $43.66
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago
Trending
90-day click momentum
Plush Body Pillow 9 Cute Stuffed Animal Cylindrical Hugging Pillow for Kids Super Soft Kawaii Cartoon Sleep Pillow Toy for Nap and Bedding Round Dinosaur and Octopus Design Gift
- Price
- $17.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Miokkley Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Girls Women (Gray Pink)
- Price
- $15.71
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 1y ago

POP MART SKULLPANDA Lazy Panda Plush Doll Pendant 1PC Ideal Gift
- Price
- $153.24
- Rating
- 4.8/5
- Reviews
- 1,644
- Age
- 7mo ago

POP MART SKULLPANDA Limpressionnisme Series Plush Pendant Blind Box 1PC
- Price
- $103.02
- Rating
- 4.8/5
- Reviews
- 1,644
- Age
- 7mo ago

Keenso Banana Cat Plush Toy Cute Soft Stuffed Animals Toy for Home Decor Plush & PP Cotton Material (20cm)
- Price
- $36.12
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
Plush Body Pillow 9 Cute Stuffed Animal Cylindrical Hugging Pillow for Kids Super Soft Kawaii Cartoon Sleep Pillow Toy for Nap and Bedding Round Dinosaur and Octopus Design Gift
- Price
- $17.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

POP MART SKULLPANDA Limpressionnisme Series Plush Pendant Blind Box 1PC
- Price
- $103.02
- Rating
- 4.8/5
- Reviews
- 1,644
- Age
- 7mo ago

POP MART SKULLPANDA Lazy Panda Plush Doll Pendant 1PC Ideal Gift
- Price
- $153.24
- Rating
- 4.8/5
- Reviews
- 1,644
- Age
- 7mo ago

12 Dog Plush Toy Cute Puppy Stuffed Animal Weighted Plush Pillow for Kids Soft Dog Plushies for Bedroom Carnival & Christmas Decorations Gift for Children
- Price
- $50.25
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

KASTWAVE Pink Penguin Plush Plaything - Soft Cuddly Stuffed Animal for Kids & Adults Adorable Companion for Birthday Christmas & Gift Giving (25cm)
- Price
- $34.51
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
30 rising
Sellers
98
Top-5 brand share
67%
Top 20: 94%
Top-5 click share
33%
Top 20: 77%
Open market
28%
- KASTWAVE33%
- POP MART16%
- B. toys6%
- Miokkley6%
- Bobomon6%
- Azonee5%
Demand
Plushie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Plushie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plushie58K/yr
- soft toys24K/yr
- plushies22K/yr
- plush18K/yr
- stuffed toy14K/yr
- plush toys15K/yr
- stuffed animals17K/yr
- soft toy11K/yr
- soft toys for girls11K/yr
- plushy7K/yr
Reviews and returns
What reviews say buyers love and hate about Plushie
We read the reviews and the return reasons for every product selling here.
“Low Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plushie questions
Answered from the same tracked data.









