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Passport Holder

Maybe

The top 5 products take only 30% of clicks. But prices span $15.98–$611.89, mostly outside the sweet spot, so Passport Holder is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 214 Fashion niches · +5 vs the category median of 49
Market size
$317K/yr138K searches / yr
90-day growth
+30.7%search demand this quarter
Competition
30%top-5 click share · 29 brands · 88 sellers

Flapen Score

Passport Holder against its category

The dotted line is the Fashion average. Past it, Passport Holder is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Passport Holder market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Passport Holder 138K times last year and spent an estimated $317K. The top 5 brands take 63% of clicks. Demand peaks in Jul–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+30.7%
Conversion, latest week
1.9%
Market size, estimated
$317Ka year
Peak month
July1.7× the quietest month
Top search term
passport holder46K searches a year

02 · Price

A sale here is worth $121.49.

Listings sell for $121.49 on average, from $15.98 to $611.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $121.49 that is $0 to $12K a year per listing.

Average price
$121.49above the $15 to $100 sweet spot
Price range
$15.98–$611.89
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
5.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #47 within Fashion. It carries 904 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
4.0%
Average rank
#47in Fashion
Average rating
4.40 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
904per listing
Listings tracked
57

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Passport Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$10K$19K$29K$38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

88

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

30%

Top 20: 70%

Open market

32%

  • Spigen21%
  • LEART14%
  • Melsbrinna10%
  • T Tersely9%
  • Bellroy9%
  • TERRIFI5%

Demand

Passport Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Passport Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • passport holder46K/yr
  • passport cover43K/yr
  • passport bag13K/yr
  • passport11K/yr
  • passport wallet10K/yr
  • passport case8K/yr
  • travel wallet6K/yr

Reviews and returns

What reviews say buyers love and hate about Passport Holder

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الجودة الشاملة”
5.1%of orders come back
“Poor quality”
A buyer, on “الجودة الشاملة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Passport Holder questions

Answered from the same tracked data.