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Pajamas for Women

Fail

Buyers convert on only 0.3% of searches, so Pajamas for Women is a Fail.

Flapen Score
47
47 / 100
Ranks 117 of 214 Fashion niches · −2 vs the category median of 49
Market size
$69K/yr294K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
20%top-5 click share · 32 brands · 121 sellers

Flapen Score

Pajamas for Women against its category

The dotted line is the Fashion average. Past it, Pajamas for Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pajamas for Women market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Pajamas for Women 294K times last year and spent an estimated $69K. The top 5 brands take 71% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
0.3%
Market size, estimated
$69Ka year
Top search term
pajama set women54K searches a year

02 · Price

A sale here is worth $68.65.

Listings sell for $68.65 on average, from $14.76 to $175.49. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $68.65 that is $0 to $7K a year per listing.

Average price
$68.65inside the $15 to $100 sweet spot
Price range
$14.76–$175.49
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
7.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #107 within Fashion. It carries 343 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
84%
Out of stock, average day
13.2%
Average rank
#107in Fashion
Average rating
4.17 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
343per listing
Listings tracked
124

04 · Newcomers

Amazon counts 0 of last year's 48 launches as successful.

48 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
48
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pajamas for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

121

Top-5 brand share

71%

Top 20: 96%

Top-5 click share

20%

Top 20: 45%

Open market

24%

  • Fabienne21%
  • SILK N LOVE21%
  • Ekouaer16%
  • EA'S SECRET7%
  • HPWUZK5%
  • Faleave5%

Demand

Pajamas for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Pajamas for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pajama set women54K/yr
  • pyjama set women40K/yr
  • pajamas for women28K/yr
  • night suit for women19K/yr
  • sleepwear for women18K/yr
  • pijamas women24K/yr
  • بيجامات نسائية قطن9K/yr
  • بيجامات نسائية17K/yr
  • pajama15K/yr
  • بجامه نسائيه10K/yr

Reviews and returns

What reviews say buyers love and hate about Pajamas for Women

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “الجودة الشاملة”
38%of negative reviews mention “الحجم الكلي”
7.9%of orders come back
“So small”
A buyer, on “الحجم الكلي”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pajamas for Women questions

Answered from the same tracked data.