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On Cloud Shoes Mens

Fail

Buyers convert on only 0.0% of searches, so On Cloud Shoes Mens is a Fail.

Flapen Score
34
34 / 100
Ranks 202 of 214 Fashion niches · −15 vs the category median of 49
Market size
$81K/yr592K searches / yr
90-day growth
+25.3%search demand this quarter
Competition
23%top-5 click share · 9 brands · 16 sellers

Flapen Score

On Cloud Shoes Mens against its category

The dotted line is the Fashion average. Past it, On Cloud Shoes Mens is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The On Cloud Shoes Mens market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for On Cloud Shoes Mens 592K times last year and spent an estimated $81K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
592K
Growth, 90 days vs prior 90
+25.3%
Conversion, latest week
0.0%
Market size, estimated
$81Ka year
Top search term
on cloud shoes mens204K searches a year

02 · Price

A sale here is worth $457.08.

Listings sell for $457.08 on average, from $63.05 to $889.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $457.08 that is $0 to $46K a year per listing.

Average price
$457.08above the $15 to $100 sweet spot
Price range
$63.05–$889.00
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$46K
Returns
8.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #468 within Fashion. It carries 1,818 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
99%
Out of stock, average day
17.3%
Average rank
#468in Fashion
Average rating
4.50 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,818per listing
Listings tracked
89

04 · Newcomers

Amazon counts 2 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top On Cloud Shoes Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

16

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

23%

Top 20: 53%

Open market

2%

  • On87%
  • adidas5%
  • Merrell2%
  • ODCKOI2%
  • ANTA2%
  • ASICS1%
  • Open — no brand owns it (3 brands, 2%)

Search terms

Top On Cloud Shoes Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • on cloud shoes mens204K/yr
  • on shoes mens72K/yr
  • on cloud55K/yr
  • on shoes39K/yr
  • qc shoes men36K/yr
  • on running shoes men24K/yr
  • oncloud shoes men17K/yr
  • on running16K/yr
  • on cloud shoes17K/yr
  • on cloud 68K/yr

Reviews and returns

What reviews say buyers love and hate about On Cloud Shoes Mens

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “الراحة الشاملة”
100%of negative reviews mention “الحجم الكلي”
8.7%of orders come back
“Too tight”
A buyer, on “الحجم الكلي”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common On Cloud Shoes Mens questions

Answered from the same tracked data.