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Minecraft

Fail

The top 5 brands take 97% of clicks, so Minecraft is a Fail.

Flapen Score
46
46 / 100
Ranks 126 of 214 Fashion niches · −3 vs the category median of 49
Market size
$380K/yr310K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
32%top-5 click share · 9 brands · 75 sellers

Flapen Score

Minecraft against its category

The dotted line is the Fashion average. Past it, Minecraft is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minecraft market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Minecraft 310K times last year and spent an estimated $380K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $380K a year.

Searches, last 12 months
310K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
1.3%
Market size, estimated
$380Ka year
Peak month
April1.8× the quietest month
Top search term
minecraft139K searches a year

02 · Price

A sale here is worth $95.09.

Listings sell for $95.09 on average, from $10.95 to $223.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $95.09 that is $0 to $10K a year per listing.

Average price
$95.09inside the $15 to $100 sweet spot
Price range
$10.95–$223.88
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
1.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #314 within Fashion. It carries 2,371 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
5.7%
Average rank
#314in Fashion
Average rating
4.67 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,371per listing
Listings tracked
49

04 · Newcomers

Amazon counts 7 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Minecraft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$11K$23K$34K$46K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

75

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

2%

  • LEGO57%
  • Minecraft22%
  • Get Trend13%
  • Paladone3%
  • ACCUTIME2%
  • Mattel Games1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Minecraft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Minecraft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minecraft139K/yr
  • lego minecraft81K/yr
  • minecraft lego50K/yr
  • minecraft toys33K/yr
  • ماين كرافت7K/yr

Reviews and returns

What reviews say buyers love and hate about Minecraft

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “غرض الهدية”
50%of negative reviews mention “إهدار الموارد الطبيعية”
1.7%of orders come back
“Waste of Money”
A buyer, on “إهدار الموارد الطبيعية”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Minecraft questions

Answered from the same tracked data.