mario
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$103.52avg listing price — sweet spot $15–$100
Growth
Good+52.4%90-day search growth — must beat 0% to launch
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,246.93avg incumbent reviews — the moat a new listing must climb
Price range
Bad$14.90–$483.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$42K$42K/yr · 94K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, mario is a $42K/yr Amazon United Arab Emirates market (94K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mario market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $104K–$129K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #487
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 7.3%
- Avg brand age
- 48 months
- Avg seller age
- 42 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
89
Top-5 brand share
48%
Top 20: 98%
Top-5 click share
34%
Top 20: 70%
Open market
46%
- Simba12%
- SUPER MARIO12%
- EPOCH Games9%
- GHAZAL8%
- Get Trend8%
- LEGO6%
Demand
Weekly Amazon search volume, last 46 weeks — +52.4% search growth over the last 90 days.Top mario search terms
- mario35K/yr
- super mario29K/yr
- mario toys15K/yr
- super mario toys9K/yr
- ماريو7K/yr
Top mario products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GHAZAL Super Mario Kart 8 Mario Anti-Gravity Mini RC Racer
GHAZAL$53.441.0★1 rev

Get Trend Super Mario Baseball Cap Kids Sunglasses Set Adjustable Hat 100% UV Protection Holiday Essentials Boys Gifts (3-6 Years Blue Mario Set)
Get Trend$60.794.7★767 rev

Epoch Games Super Mario Blow Up! Shaky Tower Balancing Game Tabletop Skill and Action Game with Collectible Super Mario Action Figures
EPOCH Games$115.134.5★12,779 rev

Simba Luigi Yoshi Toad Super Mario plush toys 20-27 cm only one unit is shipped randomly (109231009)
Simba$46.644.2★250 rev

Paladone Super Mario Arcade Money Box
Paladone$72.374.6★1,561 rev
Newest
by launch date
GHAZAL Super Mario Kart 8 Mario Anti-Gravity Mini RC Racer
GHAZAL$53.441 rev

Nintendo Super Mario2 Movie Dlx Bowser Castle Playset
THE SUPER MARIO BROS. MOVIE$297.67125 rev

The Super Mario Galaxy Movie 5 / 12.7cm Action Figure Multipack Officially Licensed by Jakks Pacific Includes Mario Luigi Yoshi & Exclusive Wonder Bowser Jr. Figures Articulated Design for 3+
THE SUPER MARIO BROS. MOVIE$483.0514 rev

Fisher-Price JHG63 Mario Little People Toy with 6 Characters for Children from 18 Months
Fisher-Price$136.66413 rev

Jakks Pacific 5 Figure 1
JAKKS Pacific$67.53549 rev
Trending
90-day click momentum
GHAZAL Super Mario Kart 8 Mario Anti-Gravity Mini RC Racer
GHAZAL$53.441.0★

Jakks Pacific 5 Figure 1
JAKKS Pacific$67.534.8★

Nintendo Super Mario2 Movie Dlx Bowser Castle Playset
THE SUPER MARIO BROS. MOVIE$297.674.7★

Nintendo Super Mario2 Movie Yoshi Egg Playset
THE SUPER MARIO BROS. MOVIE$269.194.7★

Super Mario 16 Allover Print Character School Backpack
SUPER MARIO$82.894.7★
What buyers say about mario
What buyers praise and complain about, mined from review topics.What buyers love
“500+ levels, your kid will never get bored”
What buyers complain about
“very very bad not worth it the clock is cheap”
“Misleading at best from the pictures”
“quality than advertised”
“much smaller”
“Not working”
“battery section is corrupted”
Top return reasons
Common questions
- Is mario profitable to sell on Amazon United Arab Emirates?
- The niche generates $42K/yr across 58 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +52.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mario niche?
- 24 brands and 89 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in mario?
- Top complaints mined from reviews: القيمة مقابل المال, المنتج المعلن عنه مقابل المنتج الفعلي, الجودة الشاملة. The return rate is 2.3%.
- What does it cost to enter the mario niche?
- Listings span $14.90–$483.05; the average listing price is $103.52 (sweet spot $15–$100). The average incumbent carries 2,247 reviews — the moat a new listing must climb.