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Kuromi

Maybe

The average product has only 71 reviews. But shoppers spend only $60K a year here, so Kuromi is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 214 Fashion niches · +2 vs the category median of 49
Market size
$60K/yr69K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
35%top-5 click share · 19 brands · 37 sellers

Flapen Score

Kuromi against its category

The dotted line is the Fashion average. Past it, Kuromi is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kuromi market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Kuromi 69K times last year and spent an estimated $60K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
1.8%
Market size, estimated
$60Ka year
Peak month
December1.8× the quietest month
Top search term
kuromi54K searches a year

02 · Price

A sale here is worth $47.87.

Listings sell for $47.87 on average, from $7.24 to $110.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $47.87 that is $0 to $5K a year per listing.

Average price
$47.87inside the $15 to $100 sweet spot
Price range
$7.24–$110.23
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #163 within Fashion. It carries 71 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
27.2%
Average rank
#163in Fashion
Average rating
4.69 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
71per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Kuromi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$2K$4K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

19 falling

Sellers

37

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

35%

Top 20: 78%

Open market

35%

  • LUYAO16%
  • R&B15%
  • Hello Kitty11%
  • AUTOYSUR10%
  • TAPIT7%
  • Get Trend6%

Demand

Kuromi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Kuromi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kuromi54K/yr
  • kuromi stuff11K/yr
  • kuromi toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Kuromi

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “الجودة الشاملة”
1.6%of orders come back
“Good quality”
A buyer, on “الجودة الشاملة”67% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Kuromi questions

Answered from the same tracked data.