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Katana

Fail

Buyers convert on only 0.3% of searches, so Katana is a Fail.

Flapen Score
44
44 / 100
Ranks 146 of 214 Fashion niches · −5 vs the category median of 49
Market size
$20K/yr94K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
44%top-5 click share · 21 brands · 38 sellers

Flapen Score

Katana against its category

The dotted line is the Fashion average. Past it, Katana is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katana market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Katana 94K times last year and spent an estimated $20K. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
0.3%
Market size, estimated
$20Ka year
Top search term
sword31K searches a year

02 · Price

A sale here is worth $69.83.

Listings sell for $69.83 on average, from $26.09 to $320.94. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $69.83 that is $0 to $7K a year per listing.

Average price
$69.83inside the $15 to $100 sweet spot
Price range
$26.09–$320.94
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #166 within Fashion. It carries 55 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
64%
Out of stock, average day
20.4%
Average rank
#166in Fashion
Average rating
4.19 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
55per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Katana products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$589$1K$2K$2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

38

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

44%

Top 20: 81%

Open market

21%

  • Good Fortune33%
  • Desert Sakura27%
  • GOOD Fortune10%
  • Generic4%
  • Huitich3%
  • REZZOSS3%

Demand

Katana search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Katana search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sword31K/yr
  • katana32K/yr
  • katana sword12K/yr
  • سيف9K/yr
  • samurai sword4K/yr
  • katana sword real steel4K/yr

Reviews and returns

What reviews say buyers love and hate about Katana

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “الشحن”
2.5%of orders come back
“did not come with a charger”
A buyer, on “الشحن”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Katana questions

Answered from the same tracked data.